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Episode 2 - Intentionally Aligning your Brand
Manage episode 331766833 series 3357834
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Creating thoughtful brands that get to the heart of what customers want is called intentional alignment, where you align your reputation, values, mission + vision statements and your brand's promise to make an emotional connection to your customers.
We dive right into:
- Building a positive reputation by understanding negative reputations
- Connecting to your audience with emotions
- Creating brand values
- Mission and vision statements - outlining your goals and objectives are for your business
- Brand Promises - how to outline what the customers' experience is
Come and learn more about Snapper Studio - https://www.snapper.studio
Chapters
1. Episode 2 - Intentionally Aligning your Brand (00:00:00)
2. Intentionally aligning your brand (00:00:34)
3. My background (00:01:33)
4. Emotionally connecting to your audience (00:05:00)
5. Building your brand reputation (00:07:54)
6. Brand Values (00:10:54)
7. Mission and vision statements (00:18:57)
8. Brand Promises (00:22:00)
33 episodes
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