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Small Bytes: Unravelling The Secrets of Brand Audits
Manage episode 392557097 series 3357834
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An explanation of the importance of brand audits.
In this episode, I describe how audits can be used to:
- Understand a brand's position
- Evaluate customer recall
- And to identify potential issues that a business might not have noticed.
I use brand audits to analyse three key areas:
- External branding
- Internal branding
- Customer experience
The ultimate goal is to ensure businesses are heading in the right direction and to diagnose areas to improve.
It's also a service Snapper Studio will introduce in 2024. Come and sign up for our newsletter to be the first to know about it.
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