The Brutal Truths About Building a Successful Agency

Leveling Up with Eric Siu

Content provided by Eric Siu. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Siu or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

8M ago 1:00:54

MP3•Episode home

Jasmine Star sits down with Eric Siu to talk all about the real side of running a marketing agency. They chat about influencer myths, creative standards, pricing strategies, and what the future of agencies could look like with more tech and performance-based models.

Watch the full interview here: https://youtu.be/LRzWisnsdyk

TIME-STAMPED SHOW NOTES:

(00:00) The State of Marketing: Trends and Misconceptions
(02:49) The Reality of Business Operations and Leadership
(06:06) Focus and the Importance of Singular Vision
(08:56) The Journey of Building an Agency
(12:11) Navigating Challenges in Agency Management
(14:59) The Growth and Evolution of an Agency
(17:46) Hiring and Talent Management in Agencies
(21:04) The Value of Agency Ownership
(23:49) Building a Sustainable Agency Business
(27:03) Starting an Agency: Practical Steps and Advice
(30:17) The Demand for Ad Creatives
(33:11) Scaling Your Business: Pricing and Delegation
(36:32) Setting Standards of Excellence in Creative Work
(41:41) The Importance of Focus and Avoiding Premature Scaling
(43:39) Learning from Mistakes: Abdication vs. Delegation
(49:12) The Future of Agencies: Tech and Performance-Based Models
(55:06) Advice for Aspiring Agency Owners

Don’t forget to help us grow by subscribing and liking on YouTube! https://www.youtube.com/channel/UC3owDdLk7HL1dyQnkoBuRew

—

What should I talk about next? Who should I interview? Please let me know on X.
Did you enjoy this episode? If so, please leave a short review here
Subscribe to Leveling Up on iTunes

Connect with Eric Siu:

1106 episodes