IronSource | Growth Loop, Step 2: Monetizing F2P Games LevelUp podcast

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ironSource | Growth Loop, Step 2: Monetizing F2P Games

5+ y ago 37:00

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Content provided by Unity and Unity / Melissa Zeloof. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unity and Unity / Melissa Zeloof or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In the third episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 2 of the Growth Loop: Monetization. Yevgeny explains to us that the Growth Loop is just as valuable for IAP-based games as ad-based games, best practices for setting up rewarded video and interstitials, and key metrics to keep track of and monetization tests to conduct. Read the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-part-2/

… continue reading

126 episodes

#Tech #Lifestyle #Games and Gambling #ironSource #Sports #ironSource / Melissa Zeloof #A Miniseries

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ironSource | Growth Loop, Step 2: Monetizing F2P Games

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published 5+ y ago

Share

MP3•Episode home

Content provided by Unity and Unity / Melissa Zeloof. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Unity and Unity / Melissa Zeloof or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

In the third episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 2 of the Growth Loop: Monetization. Yevgeny explains to us that the Growth Loop is just as valuable for IAP-based games as ad-based games, best practices for setting up rewarded video and interstitials, and key metrics to keep track of and monetization tests to conduct. Read the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-part-2/

… continue reading

126 episodes

#Tech #Lifestyle #Games and Gambling #ironSource #Sports #ironSource / Melissa Zeloof #A Miniseries

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