ironSource | Growth Loop, Step 2: Monetizing F2P Games

LevelUp

#Tech #Lifestyle #Games and Gambling #ironSource #Sports #ironSource / Melissa Zeloof #A Miniseries

1:36:55

What’s up, Tribe, and welcome back to Good Moms Bad Choices! January was amazing, but its time to turn the page on the calendar and embrace beautiful new energy as we enter ‘The Journey of Love February.’ This month is all about the heart - join Erica and Milah to catch up and discuss what’s new in the world of motherhood, marriage, and amor! In this week’s episode, the ladies offer witty and sharp perspectives about personal growth in love, supporting your kids through their friend drama, and how to honor your true needs in a partnership. Mama Bear to the Rescue! The Good Moms discuss protective parenting and helping your kids fight their battles (8:00) Bad Choice of the Week: Help! My kids saw me in my lingerie! (20:00) My Happily Ever After: Erica and Milah discuss the prospect of marriage, dreams of becoming a housewife, and the top 5 ways to be confident in love (32:00) Yoni Mapping: Releasing Trauma and Increasing Pleasure (57:00) Its OK to fuck up, but also, what do you (really) bring to the table: The Good Moms have an honest discussion about finding accountability and growth before love (1:03:00) Watch This episode & more on YouTube! Catch up with us over at Patreon and get all our Full visual episodes, bonus content & early episode releases. Join our private Facebook group! Let us help you! Submit your advice questions, anonymous secrets or vent about motherhood anonymously! Submit your questions Connect With Us: @GoodMoms_BadChoices @TheGoodVibeRetreat @Good.GoodMedia @WatchErica @Milah_Mapp Official GMBC Music: So good feat Renee, Trip and http://www.anthemmusicenterprises.com Join us this summer in paradise at the Good Vibe Rest+Vibe Retreat in Costa Rica July 31- August 5 August 8 - August 13 See omnystudio.com/listener for privacy information.…

5 years ago 37:00

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In the third episode of LevelUp’s Growth Loop mini-series, ironSource’s VP Growth Yevgeny Peres walks us through Stage 2 of the Growth Loop: Monetization. Yevgeny explains to us that the Growth Loop is just as valuable for IAP-based games as ad-based games, best practices for setting up rewarded video and interstitials, and key metrics to keep track of and monetization tests to conduct. Read the edited highlights here: https://www.ironsrc.com/podcasts/breaking-down-the-growth-loop-part-2/

126 episodes

ironSource | Growth Loop, Step 2: Monetizing F2P Games

LevelUp

25 subscribers

published 5 years ago

MP3•Episode home

126 episodes

#Tech #Lifestyle #Games and Gambling #ironSource #Sports #ironSource / Melissa Zeloof #A Miniseries

All episodes

LevelUp

1
John Wright | The new mobile market according to John Wright 44:47

11 days ago44:47

44:47

In this LevelUp episode, Melissa Zeloof sits down with John Wright, CEO at Turborilla and ex-VP of Mobile Games at Kwalee, to discuss his vision of the mobile gaming market. They explore the biggest trends impacting the industry, the role of AI in development, funding strategies, the evolution of hybrid games, and the potential of alternative app stores.…

LevelUp

1
Stefano Accossato | How TutoTOONS is using brand partnerships to drive growth for their biggest games 37:38

15 weeks ago37:38

37:38

In this LevelUp episode, Melissa Zeloof sits down with Stefano Accossato, Head of Business Development at TutoTOONS. They discuss how TutoTOONS is thinking about IP and brand partnerships, the challenges and opportunities they face, and how they communicate the value of these partnerships to brands.

LevelUp

1
Yi Gong | How Tilting Point is unlocking the value of D2C webstores 27:43

23 weeks ago27:43

27:43

In this LevelUp episode, Melissa Zeloof sits down with Yi Gong, VP of Growth at Tilting Point. They get into how Tilting Point is leveraging D2C webstores to drive new revenue streams, why Tilting Point decided to use a third-party platform for theirs, and how Yi sees the market's future.

LevelUp

1
Božo Janković | The new TCF 2.2 and CMPs: what you need to know 32:47

2 years ago32:47

32:47

In this LevelUp episode, Jess Overton sits down with Božo Janković, Head of Ad Monetization at GameBiz Consulting. Together, they dive into the new TCF 2.2 requirements, how to comply with them, what you need to know about Consent Management Platforms, and how to choose the right one for you. Tune in here or read the highlights below: https://www.is.com/community/podcasts/levelup/the-new-tcf-cmps-what-you-need-to-know/…

LevelUp

1
Phillip Black | Roblox properly understood: lessons for virtual economies 36:38

2 years ago36:38

36:38

In this LevelUp episode, Melissa sits down with Phillip Black, Game Economist at Game Economist Consulting and a cohost of the Deconstructor of Fun podcast. Together, they dive into what makes a game economist, the differences between game economies and real-world economics, the success of Roblox, and what other apps can learn for their own virtual economies. Tune in or read the highlights here: https://www.is.com/community/podcasts/levelup/roblox-properly-understood-lessons-for-virtual-economies/…

LevelUp

1
The Unity Gaming Report | Diving in with the team behind it 34:14

2 years ago34:14

34:14

In this LevelUp episode, Melissa sits down with Emory Irpan and Nathan TenBoer, Director of Operations, Consultancy, and Insights and Lead Partner Manager and Insights at Unity respectively - two of the minds behind the Unity Gaming Report. Together, they get into the data behind the gaming industry, what didn't make the cut, why 2D games are making a comeback, and the value of pretty charts. Tune in or read the highlights here: https://www.is.com/community/podcasts/levelup/the-unity-gaming-report-diving-in-with-the-team-behind-it/…

LevelUp

1
Sophie Vo | Leadership in games: solving the human puzzle genre 40:47

2 years ago40:47

40:47

In this LevelUp episode, Jasmine sits down with Sophie Vo, GM at Savage Games. Together, they dive into the the role of empathy in leadership, what leadership means and looks like in games, how to spot a leader in your team, and more. Tune in or read the highlights: https://www.is.com/community/podcasts/levelup/leadership-in-games-solving-the-human-puzzle-genre/…

LevelUp

1
Lisa Brunette | Narrative in mobile games: why the story matters 38:51

2 years ago38:51

38:51

In this LevelUp episode, Melissa sits down with Lisa Brunette, Narrative Designer and Game Writer at Brunette Games. They take a deep dive into the importance of narrative, why gameplay should always come first, how to write for mobile games, and how (and why) Lisa gamified her gardening. Tune in or keep reading for the highlights: https://www.is.com/community/podcasts/levelup/narrative-in-mobile-games-why-the-story-matters/…

LevelUp

1
Om Tandon | UX in games: User-centered vs human-centered design 31:03

2 years ago31:03

31:03

In this LevelUp episode, Melissa sits down with Om Tandon, UX Director at UX Reviewer Games Consultancy. They dive into what makes good UX, the similarities between producing games and films, the differences between user and human-centered design, and how to put design thinking into practice. Tune in or keep reading for the highlights: https://www.is.com/community/podcasts/levelup/ux-in-games-user-centered-vs-human-centered-design/…

LevelUp

1
Anna Popereko | User motivations: Where game design and monetization meet 26:52

2 years ago26:52

26:52

In this LevelUp episode, Melissa sits down with Anna Popereko, Game Design Consultant at ironSource from Unity. They talk about the importance of user motivations, what even are they, why they should be a part of your monetization strategy, and more. Tune in or read the highlights here: https://www.is.com/community/podcasts/levelup/user-motivations-where-game-design-and-monetization-meet/…

LevelUp

1
Josh Burns | Mastering the world of IPs 35:27

2 years ago35:27

35:27

In this LevelUp episode, Melissa sits down with Josh Burns, Senior Director of Business Development at FunPlus. They get into the history of IPs in mobile games, what to look for in an IP, their role in 2023, Josh's advice for smaller studios looking to leverage them, and more. Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/mastering-the-world-of-ips/…

LevelUp

1
Danny Moy | Building a mobile gaming business strategy 30:08

2 years ago30:08

30:08

In this LevelUp episode, Melissa sits down with Danny Moy, Chief Strategy Officer at SciPlay. They dive into the role of business strategy at mobile games studios, the secret to navigating M&As (from both sides), how to create long-term plans while working in a fast-changing industry, and a whole lot more. Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/danny-moy-gaming-business-strategy/…

LevelUp

1
Dan Greenberg | AI and creatives: Now, later, and the far-future 35:00

2 years ago35:00

35:00

In this LevelUp episode, Melissa sits down with our very own maestro of creatives Dan Greenberg, Chief Design Officer at ironSource. They talk AI image generation, what it is, how it can be used now, and what it needs to truly change the game. Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/dan-greenberg-ai-and-creatives/…

LevelUp

1
Matej Lanacaric | Going off autopilot: Creating a culture of experimentation in UA teams 33:08

2 years ago33:08

33:08

In this episode of LevelUp, Melissa sits down with Matej Lancaric, UA consultant extraordinaire, host of the 2 & a half gamers podcast, and the king of no-BS actionable tips. Together, they dive into the rules, or lack of, of UA, what it takes to build a culture of experimentation from the outside, and Matej’s hottest takes. Tune in here or read the highlights: https://www.is.com/community/podcasts/levelup/matej-lancaric-experimentation-in-ua-teams/…

LevelUp

1
AppQuantum | Outsource vs In-house: The best way to build creatives in 2023 23:34

3 years ago23:34