The BIGGEST Mistake Food Startups Make When Looking for Funding
Manage episode 468332779 series 3579735
In today’s episode, the founder of House of Biryani (HOB) shares the incredible journey behind building one of India’s most loved cloud kitchen brands.
0:00 - Trailer
1:14 - Introductions
1:20 - What is HOB?
2:52 - Life before HOB
6:29 - Starting the HOB journey
10:56 - Why kids love Biryani
12:18 - Did SRK inspire your style?
16:01 - Lessons from your grandfather
17:09 - Why is 'I' missing in House of Biryani?
23:10 - How do you retain customers?
26:34 - Standing out from competitors
28:19 - Challenges while building HOB
30:55 - Why cloud kitchens struggle in India
40:10 - Key investments for new stores
42:08 - Steps to start a cloud kitchen
45:05 - Automation in cloud kitchens explained
46:02 - How HOB convinced investors for funding
51:42 - Investor journey and value they bring
55:26 - Funniest customer stories
56:55 - Rapid-fire questions
58:04 - HOB’s 3-5 year vision
58:42 - Closing thought
We dive into how HOB started, the inspiration behind its unique style, and the challenges faced while scaling in India’s competitive food industry.
We also explore why kids love biryani, how HOB retains customers, and the secrets behind standing out from competitors. Plus, we discuss cloud kitchens' real struggles in India, key investments for new stores, and how automation is transforming food businesses.
Towards the end, we dive into HOB’s funding journey, how they attracted investors, and what the future looks like for the brand over the next 3-5 years. You won’t want to miss this insightful episode on building a successful food business in India!
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Devansh Lakhani
LFS
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