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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/biscuits-jam-2787342">Biscuits & Jam</a></span>
In the South, food and music go hand in hand. They define much of what we think of as Southern culture, and they say a lot about our past, our present, and our future. Each week, Sid Evans, Editor in Chief of Southern Living, sits down with musicians, chefs, and other Southern icons to hear the stories of how they grew up, what inspires them, and why they feel connected to the region. Through honest conversations, Sid explores childhood memories, the family meals they still think about, and the intersection of food and music in their lives. Always surprising, always engaging, Biscuits & Jam is a celebration of the South—and the people who are moving it forward every day. New episodes every Tuesday.
209. From Corporate to Community Architect: Cate Luzio on Designing Luminary’s Unique Network
Manage episode 474574411 series 2628829
Content provided by Debra Boulanger, The Great Do-Over, Inc. and Deb Boulanger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Debra Boulanger, The Great Do-Over, Inc. and Deb Boulanger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do you transform a successful corporate career into a thriving business that builds communities and empowers individuals?
In this episode of Life After Corporate, host Debra Boulanger kickoffs off the Expert Community Builders series by interviewing Cate Luzio, Founder and CEO of Luminary, a global membership platform and professional ecosystem. Cate shares how she transitioned from corporate finance into community building, scaled a membership business without investors, and built an inclusive ecosystem that bridges entrepreneurs, business leaders, and corporate sponsors. The conversation spans Cate’s initial inspirations, the challenges of pivoting in a pandemic, the strategic growth through strategic acquisitions, and the crucial role of inclusivity in building impactful communities. Cate’s insights reveal how vulnerability in business is a strength and how agile adaptability fuels success.
This episode promises inspiring and practical insights for those eager to grow into successful leaders in the ever-changing digital landscape.
[3:00 – 05:30] The Meaning of Community & Luminary’s Mission
Shared access and intentional networking
Redefining community beyond daily engagement
Investing in relationships as a success strategy
Creating ecosystems of support for professional women
[05:45 – 08:40] Early Struggles in Scaling a New Membership Platform
Building brand awareness organically, without paid ads
Differentiating Luminary from coworking spaces or women’s clubs
Learning not to take business personally
Crowdsourcing member-driven programming topics
[08:40 – 13:40] Strategic Growth Through Acquisitions and Ecosystem Expansion
Acquired Declare, The Crew, and HeyMama to deepen value
Built a national partner network to scale physical presence
Stayed self-funded to maintain strategic freedom
Chose acquisitions that aligned with Luminary’s mission
[20:10 – 25:00] Leading with Core Values & Navigating Category Challenges
Scaling while staying true to mission and values
Differentiating Luminary amidst industry disruption
Thought leadership on building sustainable community categories
Balancing personal leadership with team-wide vision
Contact Cate:
Instagram: @cateluzio
LinkedIn: https://www.linkedin.com/in/cluzio
Luminary: https://www.weareluminary.com/home
Luminary is going on the road!!! Click here to find out where they are going https://www.weareluminary.com/luminarylive2025
Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business.
Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community
Other episodes you may enjoy; find them at:
https://lifeaftercorporate.com/podcast/ or
https://www.pod.link/1500631278
205. Common Trademark Mistakes That Could Cost Your Business Thousands
197. How Meghann Conter is Rewriting the Rules of Success for Women Entrepreneurs with THE DAMES
194. How Entrepreneurs Can Avoid Becoming Seven-Figure Poor
19. Pivoting During a Pandemic and Leading With Your North Star, with Cate Luzio - Founder of Luminary
Tweetable Quotes:
"But the nice thing about it was I wasn't alone. You know? Everybody was going through some version of how it was impacting them...".... Cate Luzio on the role of community
"You will always, if you build community right, get something in return. But you've gotta give, and you and then you can also take."...Cate Luzio on community engagement
**TRANSCRIPT AVAILABLE UPON REQUEST**
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!
Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
218 episodes
Share
Manage episode 474574411 series 2628829
Content provided by Debra Boulanger, The Great Do-Over, Inc. and Deb Boulanger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Debra Boulanger, The Great Do-Over, Inc. and Deb Boulanger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
How do you transform a successful corporate career into a thriving business that builds communities and empowers individuals?
In this episode of Life After Corporate, host Debra Boulanger kickoffs off the Expert Community Builders series by interviewing Cate Luzio, Founder and CEO of Luminary, a global membership platform and professional ecosystem. Cate shares how she transitioned from corporate finance into community building, scaled a membership business without investors, and built an inclusive ecosystem that bridges entrepreneurs, business leaders, and corporate sponsors. The conversation spans Cate’s initial inspirations, the challenges of pivoting in a pandemic, the strategic growth through strategic acquisitions, and the crucial role of inclusivity in building impactful communities. Cate’s insights reveal how vulnerability in business is a strength and how agile adaptability fuels success.
This episode promises inspiring and practical insights for those eager to grow into successful leaders in the ever-changing digital landscape.
[3:00 – 05:30] The Meaning of Community & Luminary’s Mission
Shared access and intentional networking
Redefining community beyond daily engagement
Investing in relationships as a success strategy
Creating ecosystems of support for professional women
[05:45 – 08:40] Early Struggles in Scaling a New Membership Platform
Building brand awareness organically, without paid ads
Differentiating Luminary from coworking spaces or women’s clubs
Learning not to take business personally
Crowdsourcing member-driven programming topics
[08:40 – 13:40] Strategic Growth Through Acquisitions and Ecosystem Expansion
Acquired Declare, The Crew, and HeyMama to deepen value
Built a national partner network to scale physical presence
Stayed self-funded to maintain strategic freedom
Chose acquisitions that aligned with Luminary’s mission
[20:10 – 25:00] Leading with Core Values & Navigating Category Challenges
Scaling while staying true to mission and values
Differentiating Luminary amidst industry disruption
Thought leadership on building sustainable community categories
Balancing personal leadership with team-wide vision
Contact Cate:
Instagram: @cateluzio
LinkedIn: https://www.linkedin.com/in/cluzio
Luminary: https://www.weareluminary.com/home
Luminary is going on the road!!! Click here to find out where they are going https://www.weareluminary.com/luminarylive2025
Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business.
Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community
Other episodes you may enjoy; find them at:
https://lifeaftercorporate.com/podcast/ or
https://www.pod.link/1500631278
205. Common Trademark Mistakes That Could Cost Your Business Thousands
197. How Meghann Conter is Rewriting the Rules of Success for Women Entrepreneurs with THE DAMES
194. How Entrepreneurs Can Avoid Becoming Seven-Figure Poor
19. Pivoting During a Pandemic and Leading With Your North Star, with Cate Luzio - Founder of Luminary
Tweetable Quotes:
"But the nice thing about it was I wasn't alone. You know? Everybody was going through some version of how it was impacting them...".... Cate Luzio on the role of community
"You will always, if you build community right, get something in return. But you've gotta give, and you and then you can also take."...Cate Luzio on community engagement
**TRANSCRIPT AVAILABLE UPON REQUEST**
SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!
Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
218 episodes
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Life After Corporate
1 219. Are We Doing Facebook Groups Wrong? Key Lessons on Growing Your Business with Facebook with Tracy Beavers 36:29
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Play Later Play Later Lists Like LikedIn this episode of Life After Corporate, we unravel the myths around Facebook’s effectiveness for marketing, especially for coaches and consultants making the leap from corporate life. Deb Boulanger welcomes dynamic business growth strategist Tracy Beavers, CEO of Tracy Beavers Coaching, to share her insights on how Facebook, when harnessed intentionally, remains a goldmine for generating leads and building lasting business visibility. Tracy’s journey from being underestimated in corporate America to running a thriving global coaching business is packed with actionable tips on sales, confidence, and organic marketing. If you’re still wondering where your audience hangs out online, don’t miss this conversation—it could be the game-changing shift your business needs. To Watch the Show, click HERE For Full Notes, Go to LifeAfterCorporate.com/podcast Connect with Deb on LinkedIn, Instagram , and the private Facebook Group! Read More about Life After Corporate HERE Connect with Tracy Beavers FB Business: https://www.facebook.com/tracybeaverscoaching FB Group: https://www.facebook.com/groups/beaconfidententrepreneur LinkedIn: https://www.linkedin.com/in/tracy-beavers-b650449/ YouTube Channel: https://youtube.com/@tracybeaverscoaching Website: https://www.tracybeavers.com Podcast: Create Online Business Success - https://pod.link/1764847083 More Episodes To Enjoy! Go to: LifeAfterCorporate.com/podcast 218. Attention Alchemy: How to Build a Business That Books Itself 217. Webinar Sales Secrets Every Entrepreneur Should Know 216. Why Self-Awareness and Intuition Matter More Than Strategy SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love, and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group! Tweetable Quotes: "I don't love the people that own these platforms. I don't love every decision they make at the company level. But what I have to recognize and what I hope I can help the audience recognize is that Facebook is a massive marketing tool for your business if you're in the online space like we are, and you're leaving money on the table if you don't consider it…" — Tracy Beavers on Why People have become jaded when thinking about Facebook “Because we feel like we're taking something from somebody else and we need to flip that to we're GIVING something to somebody else"…. — Tracy Beavers on why people hate sales…
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1 218. Attention Alchemy: How to Build a Business That Books Itslef 15:12
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Play Later Play Later Lists Like LikedAre you pouring your heart into content but still hearing crickets when it comes to clients? Discover the Attention Alchemy™, the secret formula of how to turn visibility into revenue. Listen to your host, Deb Boulanger, as she reveals how message clarity, thought leadership, and authentic business alignment attract your ideal clients without the grind. In this episode, you’ll learn the four pllars of Attention Alchemy™ to build a business that books itself. And why strategic consistency matters more than posting everywhere, and how true growth in your business comes from resonance, not relentless activity. If you’re ready to step off the hamster wheel and into your highest value as a thought leader, this episode just might change the way you do business forever. Are you ready to step into Attention Alchemy™ and finally create the visibility that drives revenue? This episode was made for you. To see the full show notes, go to LifeAfterCorporate.com/podcast Connect with Deb Boulanger Website: https://www.LifeAfterCorporate LinkedIn: debboulanger-thegreatdo-over Podcast: https://pod.link/1500631278 Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Other episodes you may enjoy; find them all at: https://lifeaftercorporate.com/podcast/ or Life After Corphttps://pod.link/1500631278orate Tweetable Quote: "What makes you magnetic and what makes you heard with precision and attracts your ideal clients to you is your emotional truth.".... Deb Boulanger on The Power of Emotional Truth in Marketing "She stopped trying to help everyone who was in a career transition and started speaking directly to senior professionals in their final career chapter who had been employed in their current company for a number of years." … Deb Boulanger on The Power of Specificity in Career Coaching **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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1 217. Webinar Sales Secrets Every Entrepreneur Should Know 40:49
40:49 Play Later Play Later Lists Like Liked40:49
Play Later Play Later Lists Like LikedWhat if your biggest revenue leak wasn’t your product, but your pitch? If you've ever delivered an amazing webinar, workshop, or training only to hear crickets when it’s time to make your offer—this episode is your turning point. Host Deb Boulanger is joined by Simone Vincenzi to dissect the hidden fears and common missteps entrepreneurs make when presenting offers, and how to transform awkward pitches into authentic invitations that convert. Together, they unravel the psychology, strategy, and subtle art of aligning your sales style with your natural communication strengths. If you’ve been avoiding “the ask” or rushing through your call to action, this is the mindset and method shift you’ve been craving. Get ready to rewire your revenue strategy—because pitch time is sacred time. For the full show notes go to https://lifeaftercorporate.com/podcast/ Connect with Simone Vincenzi Website: https://www.simonev.co/ Linkedin https://www.linkedin.com/in/simone-vincenzi/ Twitter Simone Vincenzi (@simonegtex) on X Instagram @officialsimonegtex Facebook page:@ simonegtex/ Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Other episodes you may enjoy; find them all at: https://lifeaftercorporate.com/podcast/ or Life After Corphttps://pod.link/1500631278orate 213 Scaling Business Growth through Community Building with Entrepreneista’s Stephanie Cartin 212. Unlocking People Magic with Gina Bianchini and Mighty Networks 211. Secrets to Building Meaningful Memberships from 333 Collective founder, Diana Place 210. The Upside of Community: How Erin Halper Empowers Independent Consultants **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 216. Why Self-Awareness and Intuition Matter More Than Strategy 43:17
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Play Later Play Later Lists Like LikedAre you relying solely on logic to navigate your entrepreneurial journey, ignoring the powerful inner voice that could accelerate your success? In this episode of Life After Corporate, host Deb Boulanger sits down with Shoshanna French, renowned for her work in intuitive leadership and founder of Simple Spirit, to explore how tuning into your intuition can transform your business decisions and outcomes. Discover why learning to trust your intuition isn’t just a “soft skill,” but a game-changer for overcoming self-doubt and building true business intuition. Learn to recognize your intuitive strengths, avoid costly mistakes, and harness your inner guidance for clarity, faster decision-making, and authentic growth. If you’ve ever questioned your ability to trust yourself after leaving corporate, this conversation will challenge, inspire, and equip you to lead from your wisest self. Are you ready to turn intuition into your most powerful tool for business and life? For Full Notes go to LifeAfterCorporate.com/podcast Connect with Shoshanna French Website: https://simplespirit.com/ LinkedIn: @ shoshannafrench Facebook: @simplespirittips Instagram: @shoshannafrenchstokes 🌟There’s a Special discount for Life After Corporate listeners… Book a call with Shoshanna and let her know that you heard this episode!! https://calendly.com/shoshanna-french/intuitive-strategy-session-special Connect with Deb LinkedIn: @debboulanger-thegreatdo-over Life after Corporate LinkedIn Page: www.linkedin.com/groups/12656341/ YouTube: @debraboulange Instagram: @deb_boulanger Website: www.lifeaftercorporate.com Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Additional episodes you might like: discover them all at: https://lifeaftercorporate.com/podcast/ or anywhere you listen to podcasts: Life After Corporate 205. Common Trademark Mistakes That Could Cost Your Business Thousands 197. How Meghann Conter is Rewriting the Rules of Success for Women Entrepreneurs with THE DAMES 194. How Entrepreneurs Can Avoid Becoming Seven-Figure Poor 119. Pivoting During a Pandemic and Leading With Your North Star, with Cate Luzio - Founder of Luminary **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast with other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love, and be one of the many growing entrepreneurs in our community.…
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Life After Corporate
1 215. Personal Growth and Alignment Strategies for Coaches with Danita Young 37:43
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Play Later Play Later Lists Like LikedAre you unconsciously sabotaging your entrepreneurial journey with limiting beliefs from your corporate past? This episode of Life After Corporate dives deep into the turbulent inner journey from regular paychecks to the unpredictable realm of entrepreneurship. Host Deb Boulanger welcomes transformational coach Danita Young, who shares her raw, inspiring story of hitting rock bottom, rebuilding from failure, and ultimately discovering true alignment. Discover why mastering the inner game—overcoming anxiety, perfectionism, and self-doubt—is not just a mindset shift but the foundation for sustainable business growth. With practical strategies, memorable stories of resilience, and a powerful reminder that self-development is a prerequisite, this conversation will challenge everything you thought you knew about success. Tune in to learn why alignment is more powerful than hustle, and how your inner resilience could be the most valuable asset you own. For Full notes go to https://lifeaftercorporate.com/podcast/ Connect with Danita Young Website: https:/alignwithdanita.com Facebook: @alignwithdanita Instagram: @danitayoung Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Other episodes you may enjoy; find them all at: https://lifeaftercorporate.com/podcast/ or Life After Corphttps://pod.link/1500631278orate 213 Scaling Business Growth through Community Building with Entrepreneista’s Stephanie Cartin 212. Unlocking People Magic with Gina Bianchini and Mighty Networks 211. Secrets to Building Meaningful Memberships from 333 Collective founder, Diana Place 210. The Upside of Community: How Erin Halper Empowers Independent Consultants 209. From Corporate to Community Architect: Cate Luzio on Designing Luminary’s Unique Network 208. Building Belonging: How Life After Corporate is Creating a Home for Women Entrepreneurs **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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1 214. Building Powerful Communities with Friendship First, Business Second with Inbal Claudio 34:27
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Play Later Play Later Lists Like LikedAre you overlooking the true power of community in growing your business? In this episode of Life After Corporate, host Debra Boulanger sits down with three-time founder and master community builder, Imbal Claudio to unravel what it really takes to create thriving, connected spaces for women entrepreneurs. Imbal reveals her “friendship first, business second” philosophy, shares how she bootstrapped her own tech-based women’s network to 3,500+ members worldwide, and dispels the myths around easy community-building. From the emotional rollercoaster of funding a dream to the specific strategies for sparking genuine interaction both online and in-person, this conversation is a must-listen for anyone who wants to move beyond surface-level networking into authentic collaboration. Full Notes HERE You’ll never see the word “community” the same way again. Connect with Imbal Claudio Website: https://likemindedcollective.com/ Website: www.inbalclaudio.com LinkedIn: www.linkedin.com/in/inbalclaudio Instagram: @ inbalclaudio : Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Other episodes you may enjoy; find them all at: https://lifeaftercorporate.com/podcast/ or Life After Corphttps://pod.link/1500631278orate 213 Scaling Business Growth through Community Building with Entrepreneista’s Stephanie Cartin 212. Unlocking People Magic with Gina Bianchini and Mighty Networks 211. Secrets to Building Meaningful Memberships from 333 Collective founder, Diana Place 210. The Upside of Community: How Erin Halper Empowers Independent Consultants 209. From Corporate to Community Architect: Cate Luzio on Designing Luminary’s Unique Network 208. Building Belonging: How Life After Corporate is Creating a Home for Women Entrepreneurs Tweetable Quotes: "This is really for solo entrepreneurs or women with teams who don't have a cofounder that just need to brainstorm about things that are coming up."...Inbal Claudio on who her community is for "It took me about two and a half years, different developers, tons of tech issues, launch delays, but I launched it about three years ago."...Inbal Claudio on everything she had to go through to launch her community **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 213 Scaling Business Growth through Community Building with Entrepreneista’s Stephanie Cartin 34:05
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Play Later Play Later Lists Like LikedAre you leveraging the true power of the entrepreneurial community, or are you missing out on the connections, collaborations, and resources that could completely transform your business? Host Deb Boulanger sits down with visionary entrepreneur Stephanie Cartin—cofounder of Socialfly and creator of the Entreprenista League—to unpack the real work behind scaling, selling, and supporting women-led businesses. From stories of girlhood hustles to the sophisticated systems behind a 2,500+ member-strong network, this conversation goes deep into the realities of entrepreneurship, including the sacrifices, strategies, and lessons learned in building a vibrant, scalable community. For More Show notes about this episode, go to: https://lifeaftercorporate.com/podcast/ Links from this episode Connect with Stephanie Cartin Website: www. entreprenista.com LinkedIn: https://www.linkedin.com/company/entreprenistas/ Instagram: https://www.instagram.com/@entreprenistas @entreprenistas Tik Tok: www.tiktok.com/ @entreprenistas Facebook: www.facebook.com/@ entreprenistas Podcasts Startups in Stilettos – https://pod.link/1611365761 Entreprenista – https://pod.link/1441790895 Want to join Entreprenistas??? Go to: https://refer.entreprenista.com/deb and use discount code: "Deb500" Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Other episodes you may enjoy; find them all at: https://lifeaftercorporate.com/podcast/ or Life After Corphttps://pod.link/1500631278orate 212. Unlocking People Magic with Gina Bianchini and Mighty Networks 211. Secrets to Building Meaningful Memberships from 333 Collective founder, Diana Place 210. The Upside of Community: How Erin Halper Empowers Independent Consultants 209. Pivoting During a Pandemic and Leading With Your North Star, with Cate Luzio - Founder of Luminary SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 212. Unlocking People Magic with Gina Bianchini and Mighty Networks 48:41
48:41 Play Later Play Later Lists Like Liked48:41
Play Later Play Later Lists Like LikedAre you underestimating the true power of community in growing your coaching or consulting business? In this episode of Life After Corporate, we’re joined by Gina Bianchini, the visionary behind Mighty Networks, a platform redefining how purpose-driven entrepreneurs build profitable, scalable communities. Discover why the future belongs to those who master “People Magic”—leveraging advanced technology and AI to create spaces where motivated people connect, transform, and grow. If you’ve struggled to stand out, goosebump-inducing insights await on the difference between an audience and a true community, and why focusing on transitions can spark explosive engagement. Don’t miss this deep dive—learn how intentional design, smart hosting, and curated technology are the keys to thriving in the next decade. Your future as a transformational community leader starts here. [0:01-] Building the Foundation: The Power of People Magic Discover why connecting people to each other, not just content, creates impactful and lasting communities Learn the crucial role of transition periods (career changes, entrepreneurship, etc.) in attracting highly motivated community members Explore the difference between building an audience and cultivating a dynamic, interactive community Understand the “flywheel” effect: how a motivated core group can trigger organic growth as members become natural ambassadors [0:08:37] Rethinking Community Leadership: From Teaching to Hosting Creating an environment with a clear framework allows members to apply concepts to their own lives—making their personal stories part of the collective value Discover why less content can actually serve your community better by reducing overwhelm and enabling deeper connections Analogies like hosting a dinner party illustrate how the best communities empower members to connect, share, and grow—without the host taking center stage Community memberships, much like tithing or neighborhood dues, reflect a time-honored model of investing in shared purpose and transformation [ 0:19:05] The Mechanics of Scale: Clarity, Structure, and Sustainable Growth Set a “big purpose” for your community by articulating who you bring together, what they’ll do, and the transformation they’ll achieve Use monthly themes to provide structure and novelty that keeps members engaged, excited, and coming back for more Implement a predictable weekly calendar (e.g., live streams, member profiles, give/ask days) to build habits and foster repeated engagement Harness the power of polls and questions to spark fast connections and valuable conversations—fueling the flywheel effect without overwhelming the host [0:27:20] Community and Technology: The Future of People Magic Leverage AI within community platforms to curate meaningful connections, highlight member strengths, and match people for optimal impact Recognize that practicing community-building is a vital skill for the coming decades, making hosts and members alike more resilient and adaptable Address the loneliness epidemic and rebuild trust by focusing on authentic stories, vulnerability, and genuine opportunities for members to give and ask Envision a world where communities across generations benefit from advanced technology, fostering empathy, connection, and transformation both online and in real life Connect with Gina Bianchini Website: Mighty Networks | Community Platform, Courses & Memberships LinkedIn: linkedin.com/in/ginabianchini X: Gina Bianchini (@ginab) / X YouTube: https://www.youtube.com/@MightyNetworks Podcast: https://pod.link/1752507039 Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Other episodes you may enjoy; find them all at: https://lifeaftercorporate.com/podcast/ or Life After Corphttps://pod.link/1500631278orate 211. Secrets to Building Meaningful Memberships from 333 Collective founder, Diana Place 210. The Upside of Community: How Erin Halper Empowers Independent Consultants 209. From Corporate to Community Architect: Cate Luzio on Designing Luminary’s Unique Network 197. How Meghann Conter is Rewriting the Rules of Success for Women Entrepreneurs with THE DAMES Tweetable Quotes: "Your desire to show value and show you care in a world of content creation is actually overwhelm and work for your members. That is the fundamental disconnect, and I've been guilty of this as well."... Gina Bianchini on the Value of Community Creation "We all can have abundance because connecting to other people to solve problems and build new amazing things and explore art and creativity and entrepreneurship and all of the things that means and matters is not only possible, but if we do our jobs right at Mighty, it's expected." Gina Bianchini on the future of community and abundance. **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 211. Secrets to Building Meaningful Memberships from 333 Collective founder, Diana Place 43:11
43:11 Play Later Play Later Lists Like Liked43:11
Play Later Play Later Lists Like LikedAre you ready to redefine your life in your third act and infuse it with passion and purpose? Join us in this riveting episode of Life After Corporate as Debra Boulanger welcomes Diana Place, who embarks on a deeply personal journey of reinvention post-corporate life. They explore the significance of community in navigating this transition and how redefining one’s ventures with deep personal alignment can set a thriving course into your third act. Diana shares her inspiring tale of how a major life event propelled her to pivot from an accomplished corporate leadership role to an entrepreneurial pursuit that aligns seamlessly with her passions. This episode will challenge you to delve deeper, tune into those pivotal moments, and craft an impactful third act on your own terms. [:001 - 07:30] From Corporate Leadership to Entrepreneurship Diana reflects on her time at AOL and the internal shift that signaled her departure. After embracing motherhood at 41, Diana sought a lifestyle accommodating her family values. She recalls the excitement and challenge of leaving a corporate safety net for a clean slate. The importance of aligning work with meaningful, personal imperatives becomes evident. [07:31- 15:35] The Catalyst for Change: Embracing Life's Lightning Strikes Discover how a health scare prompted profound reflection and reevaluation of priorities. Diana identifies the significance of lightning strike moments that catalyze life transformations. The conversation moves to the power of community in embracing and navigating transitions. Diana details the birth of Third Act Quest following her personal health journey. [15:36- 22:47] Building Community: Connection as a Cornerstone Learn about the origins and evolution of the 333 Collective and its foundational community role. How storytelling events and connection circles laid the groundwork for 333 Collective. The journey from Zoom gatherings to an involved network and the need for connection beyond work. Diana emphasizes the distinction between fragmented online communities and genuine engagement. [22:48 - 42:53] Looking Forward: Expansion and Future Plans Diana shares exciting plans for in-person gatherings and regional ambassador roles in 2025. The introduction of a video series capturing diverse third act stories to inspire a wider audience. She discusses how travel and storytelling intertwine to fulfill her passion and expand the community. Diana closes with an empowering vision for the collective: writing one's own vibrant third act. Connect with Diana Place Website: https://www.thirdactquest.com LinkedIn: linkedin.com/in/dianadunbarplace Instagram: @thirdactquest YouTube: https://www.youtube.com/channel/UCATbNxGoJ_uGy-5ixZ5_XbA/ Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Other episodes you may enjoy; find them all at: https://lifeaftercorporate.com/podcast/ or Life After Corphttps://pod.link/1500631278orate 210. The Upside of Community: How Erin Halper Empowers Independent Consultants 209. From Corporate to Community Architect: Cate Luzio on Designing Luminary’s Unique Network 208. Building Belonging: How Life After Corporate is Creating a Home for Women Entrepreneurs 206. Why Email Marketing Is Still the Holy Grail for Business Growth Tweetable Quotes: "The pandemic offered a collective disruption, making people rethink their lives. Cracking open introspection and questioning who we are and how we work are keystones to truly meaningful reinvention." … Diana Place on how the Pandemic affected her business "I left a ten-year career because I realized what I was doing wasn't meaningful to my heart. I wanted to make an impact, to find work that resonated with my values. That's a crucial realization everyone should have…." Diana Place on finding her true self **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 210. The Upside of Community: How Erin Halper Empowers Independent Consultants 36:50
36:50 Play Later Play Later Lists Like Liked36:50
Play Later Play Later Lists Like LikedAre you ready to break free from corporate and build a business on your own terms? In this episode of Life After Corporate, Deb sits down with Erin Halper, Founder and CEO of The Upside, to explore how real community—not just networking—can transform lives and careers. Erin reveals how her own shift from corporate to consulting laid the groundwork for a global community that champions flexibility, purpose, and high-value business building. Whether you're a coach, consultant, or aspiring entrepreneur, you'll walk away with useful insights on community-building, authenticity, and escaping the scarcity mindset for good. [00:05- 09:33] From Corporate Ladder to Consulting Freedom Erin’s personal “life after corporate” story and leap into consulting. A health crisis during pregnancy makes flexibility non-negotiable. Erin spots a trend: women are quitting, unaware that consulting is an option. The first version of The Upside—consultant matchmaking—and why she hated it. [09:34 -18:18] Creating a True Community for Consultants The “aha” moment: Erin realizes consultants need better positioning—not just clients. Erin’s lesson: “I am the brand”—why she stopped hiding behind the business. Community vs. Network: why support, not transactions, is the core of The Upside. Establishing values, structure, and strict no-selling boundaries. [18:19 - 26:00] Mindset Shifts & Milestones How the community hit “flywheel” momentum through word-of-mouth. Erin’s unique referral model—why a 1:1 with her is the best reward. From heartbreak to maturity: Erin learns to let go when members leave. How The Upside made her a more confident, people-first leader. [27:14 - 36:31] Community, Not Competition Deb and Erin dismantle the “competition myth” in coaching and consulting. Erin’s high-integrity filter: only serving true business owners. How generosity and transparency create unstoppable momentum. Erin’s final advice: block out the noise and build from your values. Connect with Erin Halper Website: betheupside.com LinkedIn: https://www.linkedin.com/in/erinhalper/ Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Other episodes you may enjoy; find them all at: https://lifeaftercorporate.com/podcast/ or Life After Corphttps://pod.link/1500631278orate 205. Common Trademark Mistakes That Could Cost Your Business Thousands 197. How Meghann Conter is Rewriting the Rules of Success for Women Entrepreneurs with THE DAMES 194. How Entrepreneurs Can Avoid Becoming Seven-Figure Poor 19. Pivoting During a Pandemic and Leading With Your North Star, with Cate Luzio - Founder of Luminary Tweetable Quotes: "It's about creating a structure where people can help one another to help themselves, and that is really hard to do."...Erin Halper on the challenges of building a community “But it's why there's experts out there that charge for their time and charge for their expertise.”...Erin Halper on the Value of Community **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 209. From Corporate to Community Architect: Cate Luzio on Designing Luminary’s Unique Network 37:23
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Play Later Play Later Lists Like LikedHow do you transform a successful corporate career into a thriving business that builds communities and empowers individuals? In this episode of Life After Corporate, host Debra Boulanger kickoffs off the Expert Community Builders series by interviewing Cate Luzio, Founder and CEO of Luminary, a global membership platform and professional ecosystem. Cate shares how she transitioned from corporate finance into community building, scaled a membership business without investors, and built an inclusive ecosystem that bridges entrepreneurs, business leaders, and corporate sponsors. The conversation spans Cate’s initial inspirations, the challenges of pivoting in a pandemic, the strategic growth through strategic acquisitions, and the crucial role of inclusivity in building impactful communities. Cate’s insights reveal how vulnerability in business is a strength and how agile adaptability fuels success. This episode promises inspiring and practical insights for those eager to grow into successful leaders in the ever-changing digital landscape. [3:00 – 05:30] The Meaning of Community & Luminary’s Mission Shared access and intentional networking Redefining community beyond daily engagement Investing in relationships as a success strategy Creating ecosystems of support for professional women [05:45 – 08:40] Early Struggles in Scaling a New Membership Platform Building brand awareness organically, without paid ads Differentiating Luminary from coworking spaces or women’s clubs Learning not to take business personally Crowdsourcing member-driven programming topics [08:40 – 13:40] Strategic Growth Through Acquisitions and Ecosystem Expansion Acquired Declare, The Crew, and HeyMama to deepen value Built a national partner network to scale physical presence Stayed self-funded to maintain strategic freedom Chose acquisitions that aligned with Luminary’s mission [20:10 – 25:00] Leading with Core Values & Navigating Category Challenges Scaling while staying true to mission and values Differentiating Luminary amidst industry disruption Thought leadership on building sustainable community categories Balancing personal leadership with team-wide vision Contact Cate: Instagram: @cateluzio LinkedIn: https://www.linkedin.com/in/cluzio Luminary: https://www.weareluminary.com/home Luminary is going on the road!!! Click here to find out where they are going https://www.weareluminary.com/luminarylive2025 Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Other episodes you may enjoy; find them at: https://lifeaftercorporate.com/podcast/ or https://www.pod.link/1500631278 205. Common Trademark Mistakes That Could Cost Your Business Thousands 197. How Meghann Conter is Rewriting the Rules of Success for Women Entrepreneurs with THE DAMES 194. How Entrepreneurs Can Avoid Becoming Seven-Figure Poor 19. Pivoting During a Pandemic and Leading With Your North Star, with Cate Luzio - Founder of Luminary Tweetable Quotes: "But the nice thing about it was I wasn't alone. You know? Everybody was going through some version of how it was impacting them...".... Cate Luzio on the role of community "You will always, if you build community right, get something in return. But you've gotta give, and you and then you can also take."...Cate Luzio on community engagement **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 208. Building Belonging: How Life After Corporate is Creating a Home for Women Entrepreneurs 24:37
24:37 Play Later Play Later Lists Like Liked24:37
Play Later Play Later Lists Like LikedAre you searching for a supportive community to help you flourish after leaving the corporate world? In this solo episode, host Deb Boulanger uncovers why communities are vital for both aspiring and seasoned entrepreneurs aiming to grow beyond initial hurdles. Whether you’re tackling the complexities of scaling or craving real connections in a virtual world, discover how the right environment can fuel your momentum and keep you accountable. You’ll learn about diverse models—from local gatherings to online membership platforms—and how they empower members to share knowledge, spark collaboration, and generate lasting success. What could be possible if you found a community that truly champions your vision? [00:05- 07:14] Community Beginnings Emphasizing the importance of finding like-minded individuals when leaving a corporate role Highlighting the lack of clear guidance and established roadmaps for new entrepreneurs Recognizing the challenge of losing a former professional identity and stepping into a new one Underscoring the impact of having supportive allies and accessible meeting spaces [07:15 -13:49] Embracing Scalable Solutions Realizing the complexity of scaling, including team management and system development Confronting the emotional and professional shifts from beginner to established entrepreneur Acknowledging the transformative effect of in-person events and the outcomes they produce Deciding it is time to create a dedicated space that addresses these middle-phase challenges [13:50 - 18:25] Building a Space for Growth Offering a new community for professionals who want both advanced discussions and accessibility Emphasizing that it isn’t just for beginners; it’s a platform for scaling, pivoting, or starting fresh Fostering collaboration among subject-matter experts in various fields Committing to an ecosystem where members challenge and elevate each other [18:26 - 24:19] Introducing a New Series Announcing a series of interviews focused on different community-building approaches Showcasing various models for successful communities, including both free and paid structures Encouraging listeners to learn from diverse voices shaping how people gather and support each other Providing a welcoming invitation to join and engage in a dedicated community platform Connect with Deb Boulanger Website: https://www.LifeAfterCorporate LinkedIn: debboulanger-thegreatdo-over Podcast: https://pod.link/1500631278 Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Go to https://lifeaftercorporate.com/podcast for all episodes 168. The Chris Voss Method for Closing the Deal! 163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! 87. Secrets of Great Copywriting with Julie Cabezas Tweetable Quotes: "We have to be willing to go places that we haven't gone before. Try strategies we haven't tried before."...Deb Boulanger on The Entrepreneur Journey "A successful community isn't about the host; it's about collaboration, contribution, and connection."...Deb Boulanger on The importance of Support **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 207. Super Tight Branding Secrets to Niche Up and Multiply Revenue 45:30
45:30 Play Later Play Later Lists Like Liked45:30
Play Later Play Later Lists Like LikedAre you convinced the market is too crowded to gain traction with your expertise? In this “Life After Corporate” episode, host Deb Boulanger talks with LinkedIn thought leader Ellen Melko Moore, who reveals her approach to “niching up” and creating a distinctive message that magnetizes high-paying clients. Using her trademark “Bitch Slap of Truth,” Ellen challenges conventional thinking by urging entrepreneurs to specialize more precisely, offer genuine value, and transform standard outreach into genuine industry leadership. Discover how a targeted audience, a precise problem statement, and an unmistakable message can open vast new opportunities. Will you claim your own specialized territory and seize the chance to multiply your revenue? [00:05- 12:07] Introducing “Niching Up” and the “Bitch Slap of Truth” “Niching up” is presented as a paradoxical approach to finding a more lucrative, specialized audience. The “Bitch Slap of Truth” is a bold messaging strategy that confronts an audience’s core assumptions. You need expert service providers to narrow your focus rather than attempting to serve everyone. Clarification that refining your audience and message leads to higher-quality engagement and fees. [12:08 -22:10] The Holy Trinity of Branding Breakdown of the three essential elements: target client, problem solved, and solution articulation. Demonstration that effective brand messaging must challenge prevailing assumptions in the marketplace. Importance of using straightforward, memorable language to capture a potential client’s attention. Reminder that stepping into a specialized market can elevate credibility and allow for premium pricing [22:11 - 33:15] Crafting the Perfect Bitch Slap of Truth Message The “Bitch Slap of Truth” as a direct challenge to the audience’s most common misconceptions. How a fresh and even provocative idea (e.g., “abs are made in the kitchen”) quickly differentiates an expert. Reinforcement that prospective clients must see the immediate cost of doing things the old way. Caution against overused buzzwords; messages should offer genuinely new perspectives. [33:16 - 45:12] Leveraging LinkedIn for Authority Viewing a personal LinkedIn profile not as a résumé but as a dynamic testing ground for new messaging. Tips on highlighting useful content rather than merely listing credentials. Assurance that frequent profile tweaks and updates go largely unnoticed by others and allow for experimentation. Reminder that most content on LinkedIn is bland, so innovative “bitch slap” messaging stands out. Connect with Ellen Website: www.supertightlinkedin.com LinkedIn: Ellen@SupertightLinkedIn.com Get Your Free Bitch Slap Worksheet: https://supertight-brand.aweb.page/p/a88c83ff-c0ea-4eb7-ad4f-53415ab42763 Interested in finding out more about THE DAMES: ? https://www.thedames.co/a/2147547759/oeAQjtj3 Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Go to https://lifeaftercorporate.com/podcast for all episodes 168. The Chris Voss Method for Closing the Deal! 163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! 87. Secrets of Great Copywriting with Julie Cabezas Tweetable Quotes: I think if you stop worrying about who you're ruling out and you obsess over who you're gonna rule in, you will find you get there very quickly." … Ellen Melko Moore on "Niche Marketing vs. Broad Appeal" "What we found out is Innovation Labs have to constantly be pitching to their own corporate entities to get more money to invest into the projects they're working on. So she became an Innovative Labs pitch specialist."...Ellen Melko Moore on Becoming an Innovation Labs Pitch Specialist" **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 206. Why Email Marketing Is Still the Holy Grail for Business Growth 32:32
32:32 Play Later Play Later Lists Like Liked32:32
Play Later Play Later Lists Like LikedHave you ever wondered how email marketing can transform from a daunting task into a joyful and impactful conversation with your community? In this episode of Life After Corporate, hosted by Deb Boulanger, guest M. Shannon Hernandez reveals the power of email marketing done right. Shannon, an expert messaging and marketing strategist, demystifies the art of effective email communication, turning it into an engaging, permission-based connection with your audience. Learn the secrets of cultivating an email community, balancing promotion with authentic interaction, and opening pathways to increased revenue and impact. Tune in as Deb and Shannon unveil strategies to keep your email audience actively engaged and excited, taking your business growth to unprecedented heights. Make your emails a two-way adventure, and watch your community thrive! [00:05- 05:36] The Undervalued Giant in Business Strategy Discover the overlooked value of email marketing in business growth today. Understand the shift from social media to deeper email community relationships. Learn why email remains the Holy Grail of modern marketing strategies. Recognize its importance in maintaining a connection amid rapidly changing technologies. [05:37 -11:10] Transforming Lists into Dynamic Communities Embrace the shift from a static email list to a vibrant email community. Create a two-way conversation through thoughtful email strategies. Engage audiences with personalized, permission-based marketing. Prioritize ethical messaging as you cultivate a community-centered approach. [11:11 - 25:59] Bringing Creativity and Fun to Email Engagement Encourage reader interaction by seeking meaningful responses. Incorporate dynamic elements such as 'Easter eggs' to pique interest. Balance engaging content with calls to action in every correspondence. Understand how creativity can skyrocket email open rates and engagement. [26:00 - 32:13] Crafting Compelling Offers and Lead Magnets Develop irresistible lead magnets that address real consumer pain points. Convert thoughtful interaction into meaningful business growth. Create a strategy that resonates deeply with potential high-ticket clients. Appreciate the psychological aspects of messaging that drive client conversion. Connect with Shannon Hernandez Website: https://joyfulbusinessrevolution.com For Coaching-65 Story Ideas: https://joyfulbusinessrevolution.com/65storyideas LinkedIn: linkedin.com/in/mshannonhernandez Podcast: https://joyfulbusinessrevolution.com/podcast Freebie: https://joyfulbusinessrevolution.com/65storyideas Book: Practical Joy: Simple Tools to Cultivate More Joy Everyday https://Amazon.com/Practical-Joy-Simple-Cultivate-Everyday/dp/B0BRBVTJ1N Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Go to https://lifeaftercorporate.com/podcast for all episodes 168. The Chris Voss Method for Closing the Deal! 163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! 87. Secrets of Great Copywriting with Julie Cabezas Tweetable Quotes: "Email marketing is more than sending a note, it's about crafting a meaningful conversation with your community." … Shannon Hernandez on building email relationships. "I reached nearly a million dollars in revenue by subtracting 80% of my to do list and how this was completely, like, counterintuitive to what I thought would happen….Shannon Hernandez on Success through subtraction **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 205. Common Trademark Mistakes That Could Cost Your Business Thousands 31:40
31:40 Play Later Play Later Lists Like Liked31:40
Play Later Play Later Lists Like LikedHave you ever considered that your business name might already belong to someone else? In this episode of Life After Corporate, host Deb Boulanger sits down with trademark attorney Lauren Bercuson to uncover the costly mistakes entrepreneurs make when it comes to trademarks. Lauren explains why securing a URL or registering your business name isn’t enough to protect your brand, and she shares the crucial steps every business owner should take before launching. From the risks of skipping a comprehensive trademark search to the dangers of infringing on an existing mark, she breaks down the legal nuances that could make or break your brand. Whether you’re naming a new business, launching a product, or starting a podcast, this episode is packed with must-know strategies to avoid legal headaches and financial losses. Think your brand is safe? You might want to think again. [00:05- 07:10] Common Misconceptions About Brand Protection Owning a URL does not grant legal protection for a brand name. Business entity registration does not equate to trademark protection. Trademarking with the USPTO provides a legal defense against name disputes. A registered trademark is policed by the USPTO, preventing similar names from registering. [07:11 -14:33] The Limits of DIY Trademark Searches Searching the USPTO database is not enough to confirm trademark availability. Similar-sounding or phonetically equivalent names can still cause conflicts. Google searches do not account for common law trademarks. Trademark attorneys understand nuances like foreign equivalency and industry overlap. [14:34 - 29:38] The Trademark Registration Process A comprehensive search determines if a name is legally available. The USPTO review process takes 8-10 months. Trademark registration strengthens brand identity and legal protection. Businesses with trademarks have an advantage in negotiations and funding. [22:39 - 30:53] Why Podcasts and Digital Brands Should Be Trademarked Trademarking a podcast prevents others from using a similar name. Even non-monetized podcasts benefit from brand protection. Legal conflicts arise when similar show names confuse audiences. Entrepreneurs should treat digital assets as valuable business properties. Mentioned Resources USPTO.gov – The official database for trademark searches. FREE 6-day Crash Course to Understanding Trademarks – A free educational email series. StoryLock Legal ( storylocklegal.com ) – A legal firm specializing in trademarks. Connect with Lauren Bercuson Linkedin: https://www.linkedin.com/in/laurenbercuson/ Instagram: https://www.instagram.com/storylocklegal/ Website: https://www.storylocklegal.com/ Book a free consult: https://www.storylocklegal.com/contact I'd love for you to share this if possible too - perhaps in the show notes: Don't make a $30K mistake - Get Trademark Smart With 6 Quick Emails ! Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Go to https://lifeaftercorporate.com/podcast for all episodes 168. The Chris Voss Method for Closing the Deal! 163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! 87. Secrets of Great Copywriting with Julie Cabezas Tweetable Quotes: "If I tell you I got my cookies from Bluebird cookie shop, and somebody else tells you, oh, these cookies are from Blubyrd Cookie Shop, you're not gonna know whether it's Bluebird, spelled traditionally, or Blubyrd."... Lauren Bercuson on Preventing Trademark Confusion "I actually love “THE GREAT DOOVER” because it really doesn't give you any hint of what the goods or services might be. And that is actually scary to a lot of business owners, but those kinds of marks make the absolute best trademarks because they're the most distinctive."...Lauren Bercuson on The Value of Distinctive Trademarks **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at https://lifeaftercorporate.com/podcast.…
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Life After Corporate
1 204. Self Compassion Improves Leadership & Team Trust 36:06
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Play Later Play Later Lists Like LikedDo you believe that you have to give up your humanity to be an effective leader? In this episode of Life After Corporate, Deb Boulanger sits down with Massimo Backus to explore the transformative idea that self-compassion is not just a personal virtue but an essential leadership revelation. Massimo, who transitioned from a high-powered corporate role to becoming an influential executive coach, shares an inspiring story of how embracing his humanity reshaped his leadership and life. From confronting tough feedback in his corporate career to experiencing a life-changing moment during the quiet of a retreat, Massimo reveals how self-compassion serves as the foundation for authentic leadership. His journey offers a fresh perspective on what success truly means, encouraging listeners to rethink traditional notions of leadership.” [00:01–02:25] The Corporate Leadership Paradigm Understand the pressure of "up into the right" in corporate culture Realize the normalization of leaving humanity at the corporate door Grapple with the Goldilocks syndrome and the struggle of fitting in Reflect on the narrow lines of acceptable behavior at higher echelons [02:26–04:10] Facing Feedback and Self-Discovery Address the challenges of dealing with critical 360-degree feedback Examine the internal chatter that propels defensiveness Investigate the origins of leadership behaviors and unmet needs Explore the significance of the Hoffman process in personal growth [07:47–10:14] Transitioning from Corporate to Entrepreneurship Discover the value of unlearning self-criticism and embracing self-compassion Learn how to navigate the fear and uncertainty of entrepreneurship Explore the importance of aligning business pursuits with personal purpose Reflect on the rituals of letting go and creating a new identity [10:15–14:17] Thriving in Continuous Evolution Embrace the mindset of constant self-improvement and self-actualization Highlight the shift from achiever-driven goals to purpose-driven work Identify the significance of emotional resilience in business ups and downs Recognize the long-term impact of self-compassion in organizational growth Connect with Massimo Bacchus Massimo Backus, MA, CPCC, ACC Executive Coaching & Leadership Development MassimoBackus.com Order Now: "Human First, Leader Second" Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! Go to https://lifeaftercorporate.com/podcast for all episodes 197. How Meghann Conter is Rewriting the Rules of Success for Women Entrepreneurs with THE DAMES 194. How Entrepreneurs Can Avoid Becoming Seven-Figure Poor 188. How to Succeed as a Business Owner in 2025 168. The Chris Voss Method for Closing the Deal Tweetable Quotes: "And what happened in that moment was an epiphany, and it was the first time in my life that I can recall where the negative critic, that horrible self-talk, that berating voice was gone." Massimo Bacchua on the journey to self-discovery "I had something that I needed to say that I didn't see coming from anywhere else. And so I felt compelled to do that and import myself into that process."... Massimo Bacchua on finding Purpose in Passion **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 203. Reinventing Business in 2025: Networking, Scaling, and Business Model Shifts for Coaches & Consultants 31:48
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Play Later Play Later Lists Like Liked"Discover how coaches and consultants can thrive in 2025 by reinventing their business strategies. Learn about innovative networking, scaling techniques, and business model shifts to stay ahead in a changing entrepreneurial landscape." Are you ready to embrace change as an entrepreneur but unsure of where to start? In this very different episode of the Life After Corporate, Podcast hosts Deb Boulanger and Karen Yankovich interview each other and will release the episode on their own podcast in the same week. Here they chat about navigating the evolving entrepreneurial landscape. They’ll highlight the necessity of innovation and consistent reassessment of business strategies to stay relevant and succeed in 2025. Covering an array of topics from lucrative exit strategies to interactive lead generation, Deb and Karen dissect the strategic pivots needed to cater to modern market shifts. Listeners gain valuable insights into how to maximize LinkedIn’s potential, find and deliver real value, and build an involved community. Transforming challenges into opportunities, Deb and Karen craft an episode promising to energize listeners with a fresh and practical perspective on ushering growth and sustainability in business. [00:00 - 06:01] Rethinking Business Models for 2025 Deb introduces a membership model to enhance scalability and community engagement. Karen details adjustments to her She's Linked Up program for greater inclusivity and flexibility. Discover the importance of maximizing face-to-face interactions for building meaningful connections. Understand the shift from traditional marketing strategies to a more personal approach. [06:02 - 13:15] Revamping Engagement Strategies on LinkedIn Learn how to maximize LinkedIn's power to foster genuine, impactful conversations. Discover the benefits of aligning with trusted referral networks over cold connections. Listen to insights on creating valuable lead magnets in order to grow your email list. Learn how "Entrepreneurs Unfiltered" creates spaces for dynamic, unfiltered discussion. [13:16 - 24:20] Building Future-Driven, Sustainable Pathways Examine Deb's forward-thinking approach for a profitable business exit in five years. Discover how acknowledging the current market landscape cultivates a path for innovation. Get to know the transformative potential of licensing for long-term business sustainability. Find out how strategic rearrangements in business can accommodate economic shifts. [24:21 - 31:29] Prioritizing Personal Development and Market Needs Embrace the mindset of saying "no" to unproductive activities for increased focus. Grasp the balance between giving and graciously receiving value within professional networks. Internalize the importance of direct communication to leverage potential speaking opportunities. Learn how offering value-led content can reinvigorate existing community relationships. Connect with Karen Yankovich Website: https://karenyankovich.com/ Karen’s podcast: https://karenyankovich.com/podcast/ LinkedIn: linkedin.com/in/karenyankovich Take the quiz: LinkedIn Marketing Style Quiz Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Go to https://lifeaftercorporate.com/podcast for all episodes 168. The Chris Voss Method for Closing the Deal! 163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! 87. Secrets of Great Copywriting with Julie Cabezas Tweetable Quotes: "You can have tens of thousands of connections on LinkedIn, but if they're not on your email list, you really don't own them." - Karen Yankovich "But here's the other thing I think, I'm looking forward to this lead magnet a month that I've challenged myself with. I think it will also reengage my existing email list because I'm hoping they're going to be interested in these things." Karen Yankovich on The Power of Email Engagement" **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at https://lifeaftercorporate.com/podcast.…
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1 202. Breaking The Growth Ceiling: The Proven System That Helps Entrepreneurs Scale with Meryl Simmons 31:23
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Play Later Play Later Lists Like LikedHave you ever felt like you're spinning your wheels, working tirelessly but not seeing the growth you desire? In this episode of Life After Corporate, host Deb Boulanger explores the intricacies of scaling a business with guest Meryl Simmons, an experienced EOS implementer. Together, they’ll uncover the secrets of building a robust business foundation, learn how to overcome growth ceilings and discover the power of a strategic coaching approach. With Meryl's expertise, you'll explore the Entrepreneurial Operating System (EOS) and its potential to revolutionize your business journey, regardless of its size or stage. This episode is full of actionable nuggets that will equip you to scale effectively and thrive in the services sector. Don’t wait until you hit your next ceiling; listen now to learn how intentional systems and processes can set your business on the path to sustainable growth! [00:05- 13:29] Understanding Business Operating Systems EOS provides tools to clarify vision, execute strategy, and build healthy teams Designed for companies with 20-300 employees seeking disciplined growth Helps align team energy through shared language and accountability frameworks Solves common challenges like unclear priorities and inconsistent execution [13:30 -19:19] Identifying Growth Ceilings First warning sign: Persistent lack of strategic direction Second indicator: Previously successful tactics stop working Third red flag: Inability to prioritize high-impact activities Fourth challenge: Founder becomes bottleneck through poor delegation Fifth symptom: Team operates without clear role definitions [19:20 -24:56] Performance Measurement Tools Weekly dashboards tracking 5-15 leading indicators Balanced scorecards combining lagging and leading metrics Revenue goal breakdowns into monthly/client targets Activity-based KPIs (e.g., sales conversations per week) [24:56 - 31:04] Sustainable Growth Practices Annual structural audits for functional seat effectiveness Continuous scorecard refinement based on metric relevance Delegation checklists defining outcomes and success metrics Prevention of founder burnout through role evolution Connect with Meryl Simmons Website: https://www.justgetfocused.com/ Website: http://Www.eosworldwide.com/meryl-simmons Email: meryl@outpaceenterprises.com LinkedIn: https://www.linkedin.com/in/merylsimmons/ Books mentioned on this episode Traction: Get a Grip on Your Business Traction: Get a Grip on Your Business: Wickman, Gino: 9781936661831: Amazon.com: Books Get a Grip Amazon.com: Get A Grip: An Entrepreneurial Fable . . . Your Journey to Get Real, Get Simple, and Get Results eBook : Wickman, Gino, Paton, Mike: Kindle Store Free Tools mentioned on this episode https://www.eosworldwide.com/meryl-simmons#downloads Scorecard https://www.justgetfocused.com/get-focused-coaching-weekly-business-dashboard-download Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! Go to https://lifeaftercorporate.com/podcast for all episodes 168. The Chris Voss Method for Closing the Deal! 163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! 87. Secrets of Great Copywriting with Julie Cabezas Tweetable Quotes: "Every business needs an operating system to run effectively and efficiently and really operate and build a better business." Meryl Simmons on Aligning Human Energy "I left and I went out on my own, and I, my husband, who's a lifelong entrepreneur, really encouraged me to do that."...Meryl Simmons on Aligning Human Energy on Entrepreneurial Journey **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 201. Smarter Strategies to Grow a Seven-Figure Business with Kareen Walsh 35:37
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Play Later Play Later Lists Like LikedEver wondered what it really takes to scale from six to seven figures in business, without burning out or losing your passion? In this episode of Life After Corporate, host Debra Boulanger dives deep into the elusive 'messy middle' with guest Kareen Walsh, discussing mindset shifts, leveraging AI, and business models that drive sustainable success. From Kareen's personal journey scaling her business to her innovative “Hey Kareen” app, this conversation is packed with actionable insights for any entrepreneur stuck between 250k and the million-dollar mark. If you're ready to transform your business model and achieve lasting growth, this episode is a must-listen. [00:05- 11:24] Creating Sustainable Business Models Importance of multiple revenue streams for long-term growth. Leveraging personal intellectual property (IP) to create evergreen products. Passive income opportunities through referrals and affiliate sales. Community-building as a sustainable revenue model. [11:24 -19:04] The Hey Kareen App: A Business Innovation Case Study Inspiration behind creating the Hey Kareen app. The app's role in scaling coaching and consulting services. Utilizing AI to replicate coaching advice and consolidate content. MVP development approach and lessons learned from technical integration. [19:05 - 28:17] Mindset Shifts for Breaking Through Revenue Plateaus Evaluating what works well in a business before scaling. Differentiating between running a business and earning personal income. Identifying personal strengths and roles as a business leader. Importance of detaching personal involvement to scale effectively. [28:18 - 35:14] The CEO Role and Building a Scalable Business The importance of defining your role as a creator, entrepreneur, or operator. Delegation and team-building as critical elements for growth. Identifying gaps and aligning roles for business scalability. Creating space for innovation by retiring outdated business practices. Resources Mentioned Hey Kareen App: https://heykareen.com/ Mighty Networks: https://www.mightynetworks.com/ Books: Mindset, community engagement, and other tools available on Amazon via Kareen’s author page. Connect with Kareen Walsh Website: https://heykareen.com/ LinkedIn: https://www.linkedin.com/in/corinne-walsh Instagram: https://www.instagram.com/corinnezwalsh Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community ( https://lifeaftercorporate.com/community ) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! Go to https://lifeaftercorporate.com/podcast for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: “I truly believe your business is an asset to leverage for the life that you want”…. Kareen Walsh on Leveraging your business "The Hey Kareen app is leveraging AI, and that is membership based similar to, like, a ChatGPT, but now you have a business coach on the go with you, where you're just paying that monthly membership to have the access." Kareen Walsh on her new app “Hey Kareen” **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 200. Lessons from 200 Podcast Episodes Empowering Women Entrepreneurs 21:49
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Play Later Play Later Lists Like LikedWhat if you could rewrite the rules of power, leadership, and legacy—on your terms? In this special 200th episode, we’re not just celebrating a milestone.—we’re calling for a movement. Entrepreneurship isn’t just about business. It’s the ultimate feminist power move. It’s your path to autonomy, freedom, and creating a legacy that actually matters. It’s also one heck of a personal development journey. Because nothing will test your mindset (or your patience) quite like stepping into your own power. If you’ve ever found yourself stuck in perfectionism, second-guessing your pricing, or wondering if you’re really cut out for this… congratulations, you’re human. And you’re exactly where you need to be. In this episode, Deb breaks down the real mindset traps that keep so many brilliant women playing small—plus how to finally own your worth, leverage your visibility like currency, and price your offers based on the transformational value you provide. We’re also talking about the systems, processes, and, yes, even AI tools that will help you scale without burning out. Building a business shouldn’t feel like a corporate hustle culture in disguise. This isn’t just about making money. It’s about rewriting the rules, reclaiming your power, and changing the game—one fearless, purpose-driven step at a time. So, are you ready to join the movement and take your business (and your life) to the next level? Hit play. Let’s do this. 🚀 [00:05- 04:24] Building a Supportive Community The podcast was built on the manifesto that entrepreneurship is the new feminist movement The Life After Corporate Community provides a supportive space for entrepreneurs to connect The community offers weekly gatherings, resource sharing, and a safe space to ask for help The community focuses on topics like leveraging LinkedIn for thought leadership and lead generation [04:25 -12:05] The Importance of Systems and Processes Leveraging technology and AI can save time and improve efficiency Documenting processes and methodologies is crucial for business continuity Automating repetitive tasks frees up time for more strategic work Analyzing and improving AI-generated content is important for maintaining quality [12:06 - 16:44] Visibility as Currency Consistent visibility across key channels is essential for entrepreneurial success Being different and offering a unique perspective helps you stand out Speaking on stages, delivering webinars, and leveraging SEO are important visibility strategies Leveraging platforms like LinkedIn, Substack, and YouTube can increase your reach [16:45 - 21:31] The Life After Corporate Manifestos Entrepreneurs are women who refuse to settle for the status quo Entrepreneurs build businesses that reflect their values and visions Together, entrepreneurs rise and lift each other up, shattering barriers Entrepreneurship is the new feminist movement, changing the world one step at a time 🚀 Ready to turn insights into action? Don’t just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. 👉🏼 Join us now and start making the powerful connections that will elevate your success! Connect withDeb Boulanger Website: https://LifeAfterCorporate.com LinkedIn: https://www.linkedin.com/groups/12656341/ Go to https://lifeaftercorporate.com/podcast for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "Entrepreneurship is the new feminist movement. It's the ultimate choice for how women can earn their wealth, how we show up in the world, and that there is more than one way to make a six-figure salary." …. Deb Boulanger on “the NEW Feminist Movement” "It's a safe container for you to not have it all together, to not show up all made up and expressing how smart you are, where it's safe to not know. It's safe to ask for help."...Deb Boulanger on the “Life After Corporate Community” **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 199. How to Blend Intuition and Strategy to Build a Scalable Business 48:14
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Play Later Play Later Lists Like LikedAre you tired of feeling stuck in the Messy Middle?? Tired of the grind of traditional business strategies? In this episode of "Life After Corporate," host Deb Boulanger invites Kim Woods and Christa Grasso to uncover how the "New Era" of entrepreneurship is rewriting the rulebook. Kim highlights the transformative shift in energies post-2020, showcasing the power of intuition and soul-led choices in business. Christa complements this with actionable strategies for scaling and aligning with purpose. Whether you're navigating the messy middle or charting bold new paths, this episode will leave you questioning: Are you ready to embrace a business that truly aligns with who you are and the future you envision? [00:05- 15:39] Understanding The New Era of Entrepreneurship Recognize the shift from traditional methods to intuitive, soul-led business strategies. Learn why leaning into intuition can lead to better business outcomes. Address how the messy middle can become less chaotic with a new mindset. Understand the importance of recognizing your own rhythms and cycles for business success. [15:40 -28:12] Strategy and Planning: The Key Facets Breaking down the essential facets: Strategy, Planning, Systems, Team, and Insight. Discover how different stages of entrepreneurship require different focuses and struggles. Importance of having an actionable plan and strategy aligned with your vision. Dive into the concept of structured flow - balancing structure and flexibility in business. [28:13 - 38:42] Hiring and Team Building for Strategic Execution How to align hiring practices with your energy and business needs. The significance of systems and processes in scaling a business. Learn about different types of roles that enhance business productivity. Real-life examples of systematizing tasks and efficient delegation. [38:43 - 47:55] Measuring Success and Practicing Resilience Importance of both qualitative and quantitative metrics in business. Learn how to measure reliance on heroics and the overall fulfillment. Strategies for dealing with growth complexity and maintaining simplicity. Aligning actions with intuitive hits to avoid business fog. Connect with Guests CrIsta Grasso Website: strategicopsinstitute.com Facebook: https://www.facebook.com/strategicopsinstitute Insta: https://www.instagram.com/strategicopsinstitute YouTube: https://www.youtube.com/@StrategicOpsInstitute LinkedIn: https://www.linkedin.com/company/strategic-ops-institute/ Podcast: lean Out Your Business Podcast Apple: https://podcasts.apple.com/us/podcast/lean-out-your-business-podcast/id1551252558 Spotify: https://open.spotify.com/show/5Mm9h61XERTRyOTiEiOOZL?si=68d88f4bb8264c71 Kim Woods Website: https://www.kimwoods.com LinkedIn: https://www.linkedin.com/in/kimewoods/ YouTube: https://www.youtube.com/@kimwoodschannel FaceBook: https://www.facebook.com/KIMWOODSCHANNEL Insta: https://www.instagram.com/kimwoodschannel/ The Quiz: Star Map to Success - Know Your Life Quiz | Kim Woods Podcast: Your Star Path to Success Apple: Your Star Path to Success Podcast - Apple Podcasts Spotify: Your Star Path to Success | Podcast on Spotify Go to https://lifeaftercorporatepodcast.com/ for all episodes 196. Human Design Strategies for Aligned Business Growth w/ Candy Barone 193. Top 7 SEO Mistakes Entrepreneurs Make and How to Avoid Them 188. How to Succeed as a Business Owner in 2025 Tweetable Quotes: “The minute we hit July, the second half of the year, we are going to be, like, on a G-force luge. Things are gonna be moving so fast. Innovation, solutions, ideas, creations, connections, everything is going to start coming in."... Kim Woods on Getting ready for the 2nd half of the year “Don't aim for perfection. Just aim for progress and get going, but make sure you're measuring to know what's working so you can let go of the things that aren't as quick as possible and clear the way for the things that are.”... Crista Grasso on maximizing productivity **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 198. Top 3 AI Strategies Small Business Owners Need to Know for 2025 28:43
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Play Later Play Later Lists Like LikedEver wondered how a former daredevil with 10 concussions transformed into a tech-savvy business innovator? This episode showcases Susan Frew, who shares her journey from overcoming brain injuries to becoming an AI implementation expert. As a speaker, author of "Compete on Awesome," and custom GPT creator, Frew demonstrates how artificial intelligence can revolutionize business operations without sacrificing human connection. She breaks down practical applications of AI, from handling customer service inquiries to streamlining email management, while emphasizing the importance of using technology to enhance rather than replace human capabilities. Her approach combines personal resilience with technological advancement, proving that AI can free professionals to focus on their genius zones. Through her own experiences and successes, Frew challenges business owners to embrace AI tools strategically, starting with simple applications and gradually expanding their technological footprint. Will you join the AI revolution, or risk being left behind in the rapidly evolving business landscape? [15:50- 18:19] Strategic Business Operations - AI enables focus on core genius zones - Identifying low-value tasks for delegation - Importance of tracking unenjoyable tasks - Emphasis on freeing time for revenue-producing activities [18:20 -23:32] Brain Health and Business Enhancement - Benefits of biofeedback and brain recalibration - Personal transformation through health technology - Impact on business perspective and attitude - Connection between mental health and business success [23:33 - 25:55] AI Integration Strategy - Emphasis on starting with small applications - Integration with mobile devices - Utilizing AI for everyday tasks - Progressive approach to AI adoption [25:56 - 28:24] AI Resources and Applications - AI as an intelligent digital assistant - Solutions for various business needs - Integration with different platforms - Content creation and distribution strategies Connect with Susan Frew Website: https://www.susanfrewspeaks.com/ LinkedIN: https://www.linkedin.com/in/susanfrewspeaks/ Instagram: https://www.instagram.com/susanfrewspeaks/ Susan's Custom GPT: "Compete on Awesome CFO" for financial planning https://chatgpt.com/g/g-hzVcuEtvk-compete-on-awesome-cfo Other Platforms: There’s An AI For That https://TheresAnAIforThat.com Susan’s Book: Compete on Awesome, Not on Price with AI: https://www.amazon.com/Compete on Awesome, Not on Price with AI: P&L Council Special Edition: Frew, Susan: 9798303527249: Amazon.com: Books The treatment that Susan went through for her TBIs Cereset- https://cereset.com Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our Life After Corporate community . Connect with me on LinkedIn ; Visit our website for more information on our products and programs.…
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Life After Corporate
1 197. How Meghann Conter is Rewriting the Rules of Success for Women Entrepreneurs with THE DAMES 57:00
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Play Later Play Later Lists Like LikedWhat happens when you throw out the traditional business rulebook and build a community based on authentic connection? In this episode of Life After Corporate, Meghann Conter shares how she transformed her entrepreneurial journey by creating The Dames, a membership community that's grown to over 400 women entrepreneurs. She reveals why she kept Fridays off from day one, how she ran two businesses simultaneously before fully committing to The Dames, and the power of creating a space where women can genuinely celebrate their wins without judgment. Through her story, Meghann illustrates how prioritizing humor, vulnerability, and genuine support has created a thriving international community where women lift each other up instead of competing. Her approach challenges conventional business wisdom, proving that when you lead with values and trust your intuition, success follows naturally. Are you ready to reimagine what a business community can look like when you prioritize connection over transaction? [00:05-12:50] Building Authentic Business Connections • Traditional networking often creates low-vibrating environments focused on sales • Leading from the front is about creating entertainment and connection • Importance of finding power partners instead of direct clients • Focus on building strong relationships with peers at similar levels [12:51-33:03] The Power of Community Support • Community helps members tackle fearful situations • Importance of having mentors at different business levels • Challenge of mixing different revenue levels in learning environments • Need for level-appropriate business education [33:04 - 44:32] The Power of Community Support • Community helps members tackle fearful situations • Importance of having mentors at different business levels • Challenge of mixing different revenue levels in learning environments • Need for level-appropriate business education [44:33 - 56:17] Celebrating Success Together • Creating safe spaces for sharing wins • Breaking through societal conditioning around success • Importance of acknowledging achievements • Building trust-based referral networks Connect with Meghann Conter LinkedIn: https://www.linkedin.com/in/meghannconter Facebook: https://www.facebook.com/thedamesco Instagram: https://www.instagram.com/thedamesco Want to check out THE DAMES? https://www.thedames.co/a/2147547759/oeAQjtj3 Be sure to catch Deb live, on her new LinkedIn show “Entrepreneurs Unfiltered” Tuesdays, 2:00pm EST (1:00pm CST/11:00am PST) or catch the replay anytime on LinkedIn Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: “I thank my intuition every single day for giving me these messages before I'm ready for it, before the world's ready for it." …Meghann Conter on trusting your intuition "That's what community is for - holding someone's hand through the eye of the needle, saying 'you've got this' on both sides."... Meghann Conter on the importance of Community **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 196. Human Design Strategies for Aligned Business Growth w/ Candy Barone 41:52
41:52 Play Later Play Later Lists Like Liked41:52
Play Later Play Later Lists Like LikedEver wondered how understanding your energy and design can transform your business and personal life? In this episode, Deb chats with Candy Barone, an expert in Human Design, to explore the unique strengths and challenges of different energy types, particularly projectors and manifesting generators. Candy shares her insights on how these energy types can optimize their potential, avoid burnout, and thrive in both corporate and entrepreneurial settings. She discusses the importance of alignment, sustainability, and understanding personal design to enhance communication, productivity, and overall success. By the end, you'll be asking yourself, "Am I truly aligned with my energy type, and how can I leverage it to live a more fulfilling life?" Don't miss this transformative conversation that could change the way you approach your life and business! [00:05- 14:42] Understanding Human Design Types The five main human design types: generators, manifestors, manifesting generators, projectors, and reflectors. Each type has a unique role and function in society. Projectors are guides and visionaries who see the energy template and potential for humanity's evolution. Reflectors mirror the health and alignment of the world, often experiencing autoimmune diseases due to their reflective nature. [14:43 -26:35] Challenges and Opportunities Manifesting generators struggle with patience and slowing down. They work best in their creative space, communicating and articulating ideas. Projectors need to inform others to allow preparation and clear communication. Manifesting generators can overwhelm others with their energy and ideas. [26:36 - 37:01] Coaching and Team Management Coaching is essential for manifesting generators with projectors or generators on their team. Understanding different archetypes helps in delegating tasks effectively. Generators move at their own cadence, while manifesting generators blast and come back. Effective communication and delegation depend on understanding team members' archetypes [37:02 - 41:33] Working with Human Design Running your chart through free tools and resources is the first step. A free report of almost 20 pages provides deep insights into your wiring. The report covers the five core foundational pieces: type, strategy, signature, not-self, and authority. This report can change communication, business interactions, and reduce conflict. Connect with Candy Barone Website: htthps://www.CandyBarone.com Facebook: www.facebook.com/CandyBaroneSpeaker LinkedIn: www.linkedin.com/in/candybarone Instagram: www.instagram.com/candy_barone Podcast: https://spotifyanchor-web.app.link/e/wwtUTbHAgtb YouTube: www.youtube.com/@CandyBarone Make sure to get your FREE Human Design Chart: https://www.CandyBarone.com/HD-chart Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: “Our conditioning often makes us doubt our innate wiring. Human Design provides a blueprint to strip away those doubts and reveal our authentic selves." … Candy Barone on what a Human Design can do for you. “In leadership, understanding your team’s Human Design can transform communication and efficiency, reducing conflict significantly."...Candy Barone on understanding the Human Design of those you work around. **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 195. How to Thrive in 2025 - Top Market Trends For Coaches and Consultants 29:12
29:12 Play Later Play Later Lists Like Liked29:12
Play Later Play Later Lists Like LikedWhat does it really take to thrive as an entrepreneur in 2025? In this episode, Deb shares crucial observations about the business landscape, from the increasing importance of human connection in an AI-dominated world to the launch of the Life After Corporate community - a digital membership priced at $77 per month for founding members. She addresses how global conflicts and technological acceleration are affecting business owners' psyche, emphasizing that going solo is no longer viable. Drawing from her experience with programs like The LaunchLab and Standout Webinars, she explains why innovation isn't optional and why generic, AI-generated content won't cut it anymore. As client acquisition cycles lengthen and trust becomes harder to build, Deb makes one thing crystal clear: 2025 will reward those who stay true to their unique voice and invest in genuine human connections. Are you ready to stop coasting and start innovating? [00:05- 15:44] Market Evolution & Specialization Trend toward hyper-specialization and micro-niching in the coaching industry Focus shifting from general leadership coaching to specific expertise areas Personal branding for introverted executives emerging as specialized niche Clients are increasingly seeking specialized rather than generic solutions [15:45 -20:44] Business Performance Analysis Importance of reviewing 2024 performance metrics Focus on client lifetime value assessment Analysis of the most valuable and enjoyable client relationships Extended client conversion timeline (7-hour rule, 20-40 micro conversions) [20:45 - 25:50] Market Trends & Challenges B2B sales acceleration in second half of 2024 Corporate sector unpredictability due to political landscape Increasing competition from corporate leaders turning entrepreneurs "Great Breakup" continuation and boomerang effect [25:51 - 29:05] Launch Details & Benefits Launch party scheduled for December 18th at 1 PM EST Exclusive training and support offerings Weekly expert Q&A sessions Specialized member-only content and resources Regular networking and collaboration opportunities Website: https://lifeaftercorporate.com LinkedIn: https://www.linkedin.com/groups/12656341/ The New Life After Corporate Community https://lifeaftercorporate.com/community Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "Reflecting on the success of 2024 helps us pinpoint our strengths and reveals the gaps we need to fill in our client value ladder." Deb Boulanger on assessing the past year "Demand for specialized subject matter experts is growing; short-term advisory roles are reshaping how we think about enterprise."...Deb Boulanger on the demand for fractional CEOs **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 194. How Entrepreneurs Can Avoid Becoming Seven-Figure Poor 37:19
37:19 Play Later Play Later Lists Like Liked37:19
Play Later Play Later Lists Like LikedEver wondered why some entrepreneurs struggle to maintain their success even after achieving seven-figure revenues? This episode explores the common mistakes that entrepreneurs make, such as not aligning their businesses with their strengths and passions, and how these issues can become amplified as their revenues grow. Renee Hughes, a business coach, shares her insights on the importance of understanding one's ideal client, the need to regularly revisit and adjust business strategies, and the psychological aspects that drive financial decisions. She discusses how past experiences and inherited emotional traits can influence an entrepreneur's approach to money and business, often leading to a cycle of fear and exhaustion. The conversation also touches on the significance of profit psychology and the role of emotional and psychological factors in achieving sustainable success. So, are you ready to confront the unconscious drivers of your behaviors and transform your business journey? [10:34- 21:24] Guidance on Pricing and Alignment Pricing should not be tied to self-worth but to the value provided. Understanding the ideal client is a journey, not a static target. Regular reviews are essential to adapt to changes in the business environment. Alignment with personal strengths and market needs is crucial for success. [21:25 -32:02] Importance of Profitability Analysis Misconceptions about hourly rates and overhead costs. Overhead expenses like software, team members, and marketing add up quickly. Profitability analysis is essential for understanding true costs. Personal salary considerations are important for financial health. [32:03 - 24:42] A Coach for Business Growth Hiring a coach can accelerate business growth. Even experts need external help for messaging and positioning. Collaboration with professionals leads to faster success. Keeping up with trends is essential for sustained growth. [24:43 - 37:00] Strategies for Genuine Profitability Using funds smartly can improve profitability. IRS guidelines for reasonable business expenses. Consulting with CFOs and CPAs for financial strategies. Avoiding commingling of personal and business funds. Connect with Renee Hughes Website: thearomaspecialists.com Website: thearomaspecialist.com/writelikeahuman/ LinkedIn: linkedin.com/in/reneehughescoach Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "But we forget that the emotional pieces in our relationships with people and with money also can be inherited. So we had to peel that back to figure out the motivations of everything, which gave her the creative space to say, what do I want to do? Not what do I have to do?"... Renee Hughes on the emotional side of money "This is something that the wealthy do all the time. They're all legal strategies, but so many people don't know these legal strategies to help them to really genuinely be profitable."...Renee Hughes on navigating business finances **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 193. Top 7 SEO Mistakes Entrepreneurs Make and How to Avoid Them 35:16
35:16 Play Later Play Later Lists Like Liked35:16
Play Later Play Later Lists Like LikedHow can small business owners leverage digital marketing to stand out in a crowded market while embracing the potential—and limitations—of AI? In this episode of Life After Corporate, host Deb Boulanger is joined by Paige Wiese, the CEO of Tree Ring Digital, to explore the nuanced landscape of modern digital marketing. They talk about crucial issues such as maintaining up-to-date business data, the indispensable role of Google My Business for solopreneurs, and the shifting balance between human-led content creation and AI tools. Paige shares valuable insights on effective platform strategies, the importance of thought leadership, and the tangible benefits of SEO, ensuring that every small business owner feels empowered to invest wisely in their digital footprint. This is a conversation you cannot afford to miss if you aim to turn every digital marketing effort into substantial business growth. [00:05 - 9:03] The Power and Pitfalls of Digital Asset Management Challenges in tracking key business data and the significant financial and decision-making impact of outdated information. Maintaining an up-to-date Google My Business page for solopreneurs, boosting both visibility and credibility. Being visible on multiple platforms like LinkedIn and Facebook to build trust and engagement. Predictions are leaning towards increased reliance on AI for business tasks but be aware of losing the value of expert digital marketing assistance. [9:04 - 16:52] Maximizing ROI in Digital Marketing and Thought Leadership Digital marketing is a significant investment and the concept of "return on effort" for small businesses is discussed. Focus your marketing efforts on platforms where your ideal clients are, rather than spreading yourself too thin, citing a lesser-known audio platform's lack of traction. The prudent use of AI is advised to simplify tasks and enhance decision-making, with an emphasis on intentionality and impactful activities. Avoid getting overwhelmed with multiple tasks and instead concentrate efforts in a few critical areas and excelling in them. [16:53 - 25:02] SEO and Digital Marketing in the AI Era Essential SEO steps include setting up a robots.txt file, submitting a sitemap to Google, and claiming Google My Business to improve visibility. The need for alignment between SEO efforts and content marketing is underscored, indicating that blogging without SEO optimization is ineffective. Adapt strategies to align with trends showing that users are not relying solely on Google for information. The impact of AI on search results and the importance of maintaining SEO best practices for visibility within AI-curated content results. [25:03 - 34:36] The Human Touch in AI-Driven Marketing The necessity of emotional connections and thought leadership is where AI falls short. While clients may believe AI can replace human effort, personal insights are crucial for authentic content. The need to stay current with technology trends while recognizing the current limitations of AI. Tree Ring Digital focuses on adapting marketing strategies to meet client needs and the importance of strategic, organic growth. Connect with Paige Wiese https://www.treeringdigital.com/ LinkedIn: LinkedIn profile Facebook: Facebook Instagram: @treeringdigital Talked About on the Show Google My Business: Google My Business How to Set up Your Google My Business for 2025 Google Business Profile Set Up: 2025 Step-by-Step Tutorial Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "We've seen it in image creation and people trying to have their social posts created by AI, and it's still not there. You might get close, but it's not perfect.".... Paige Wiese on the future of AI in Marketing "How can we be strategic? What's another way? How can we work together? And maybe I train you a little bit on this. If you have the time, use that right now until you have the money. And when you have the money, we'll go a different route." — Paige Wiese on going from zero to strategy **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com…
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Life After Corporate
1 192. Effective Storytelling Techniques for Entrepreneurs: Build Brand Authority and Connect with Your Audience 36:14
36:14 Play Later Play Later Lists Like Liked36:14
Play Later Play Later Lists Like LikedWhat makes a story truly newsworthy in today's crowded media landscape? Public relations expert, Bonnie Rothman, founder of Company B, breaks down the art of storytelling that captures attention. With 15 years of turning leaders into thought leaders and securing features in Wall Street Journal, Fast Company, and CNN, Bonnie shares her proven formula for crafting narratives that resonate. Bonnie dismantles the common misconceptions about what makes something news worthy and reveals the authentic storytelling techniques that open doors. Drawing from her experience as a New York Times reporter and her success landing clients in top-tier media, she shares the fundamental shifts that separate forgettable pitches from unforgettable narratives. From her workshops with global leaders to a masterclass in transforming brand benefits into compelling stories, this conversation reveals the secret ingredients that make journalists lean in and audiences take notice. This is the episode that will forever change how you think about telling your business story. [00:05- 11:31] Adapting Business Strategy During Challenging Times Utilized previous connections and good impressions to secure initial clients Transformed a conference-based client's strategy to focus on thought leadership during COVID Pivoted content strategy to address emerging workplace issues during crisis Created weekly programs addressing timely topics like remote workforce management, leadership challenges, and cultural issues during pandemic transitions [11:32 -16:36] The Art of Effective Client Retention Develop new products and services to give existing clients reasons to keep engaging Create measurable systems to demonstrate return on investment to clients Listen carefully to evolving client needs and adapt your services accordingly Focus on showing value from the beginning of the relationship [16:37 - 27:30] The Evolution of Business Storytelling in Today's Market Being able to tell a good story has become the cost of entry into entrepreneurship Business owners must stay relevant by tuning into current narratives and market conditions The most effective stories stem from authentic conflicts and distinct points of view rather than contrived content Leaders need to adapt their messaging to address current challenges like hybrid workforces and changing corporate cultures [27:31 - 35:56] Key Elements of Effective Storytelling Focus on identifying and presenting relatable conflicts (beyond just pain points) Include enemies, obstacles, puzzles, and traps to create engaging narrative twists Support narratives with relevant facts and statistics for credibility Ensure stories conclude with satisfying endings that resolve the initial conflict Connect with Bonnie Rothman Website: https://companyb-ny.com/ Insta: https://www.instagram.com/companyb_ny/?hl=en LinkedIn: https://www.linkedin.com/company/company-b/ Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "The minute you get a new client is the minute you start losing them.".... Bonnie Rothman on the Reality of client churn "Am I going to pivot and do something a little bit so I don't get rejected over and over again? Or am I gonna sort of stick with my guns?".... Bonnie Rothman on the Dilemma of a career pivot **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 191. Ditch the 9-to-5 and Thrive: The Ultimate Guide to Starting Your Own Business 21:21
21:21 Play Later Play Later Lists Like Liked21:21
Play Later Play Later Lists Like LikedAre you ready to leave your corporate job but frozen by fear? In this episode of Life After Corporate, host Deb Boulanger tackles the challenging journey of transitioning from corporate to entrepreneurship. Drawing from her 11 years of experience, she shares practical strategies for building predictable and sustainable revenue, mastering your entrepreneurial mindset, and pricing for value in your new venture. From overcoming the fear that holds back 90% of our thoughts to transforming from corporate leader to CEO, Deb provides a roadmap for success. Her clients' success stories, including those who secured six-figure contracts within their first year, prove that with the right support and mindset, your entrepreneurial dreams are within reach. [00:05- 6:13] Mastering the Corporate to Entrepreneurship Transition Navigate the shift from predictable paychecks to building sustainable revenue streams while staying true to your values Overcome identity transformation challenges as you move from corporate leader to independent business owner Transform perfectionism and procrastination into actionable business growth strategies Create a clear mission statement that drives your entrepreneurial journey and leaves a lasting legacy [6:14 -10:52] Strategic Business Validation and MVP Development Test your business idea with a minimal viable product (MVP) before making substantial investments Create a simplified version of your offer, such as a beta group program or single course module Gather feedback from approximately twelve real potential clients using basic tools like PowerPoint Validate your solution with your target community to ensure built-in market demand [10:53 - 16:00] Pricing Power: Creating Value-Based Revenue Models Move beyond hourly rates to implement return on advantage (ROA) pricing strategies Transform consulting services into packaged offerings for sustainable growth Create pricing structures that reflect client transformation rather than time spent Build sustainable revenue streams by quantifying client outcomes and benefits [16:01 - 21:03] Creating Predictable Revenue Pathways Design a comprehensive value ladder starting with free or low-cost attraction offers Implement an 8-12 week mid-tier solution for specific client problems Develop high-value, long-term programs (6-12 months) for deeper client engagement Generate consistent leads through strategic community visibility and expert positioning Connect with Deb Boulanger Get on the Wait List for the NEW Life After Corporate Community by sending an email with the subject: "Wait List" to deb@lifeaftercorporate.com Website: Podcast - Life After Corporate Podcast Insta: @deb_boulanger LinkedIn: Deb Boulanger 💫 | LinkedIn Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "And if you price based on your perceived value of yourself, I will guarantee that you are undercharging nor is anyone buying an hour of your time."... Deb Boulanger on No one is buying your self-worth "And the way I look at my mission is I'm here to close the revenue gap for women entrepreneurs, and that is what gets me out of bed every single day.".... Deb Boulanger on her mission **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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Life After Corporate
1 190. Starting a Business Later in Life: How Laurie Handlers is Keeping the Fire Burning for Couples 35:50
35:50 Play Later Play Later Lists Like Liked35:50
Play Later Play Later Lists Like LikedWhat if the secret to amazing love isn’t just about finding the right person but really getting used to talking to each other consciously? In this episode, host Deb Boulanger and relationship coach Laurie Handlers, talk about how couples retreats and the idea of conscious communication are really changing the game for modern relationships. Laurie found her passion at 18 and has spent her life helping couples create incredible love through practices that involve connecting deeply and exploring sexuality. Her take on traditional relationships focuses on things like setting boundaries, enjoying pleasure, and being real with each other. With years of helping people transform through pleasure, Laurie shows that talking about sex isn’t just about the physical side. It's also about tapping into creativity and that vital energy in life. In a time when it seems like relationships come and go easily, conscious coupling builds a solid ground for love that’s here to stay. [00:05- 5:16] Breaking Free from Corporate Constraints to Personal Transformation Made the leap from structured corporate life to teaching sacred sexuality and transformation, driven by an inner calling to make a difference in the world Initially balanced corporate work with side consulting, experiencing the freedom to experiment and innovate Body breakdown in high-pressure corporate role led to discovering new path through conscious embodiment practices Transformed personal crisis into opportunity by embracing sacred sexuality teachings and relationship coaching [5:17 -19:09] The Journey from Conformity to Sexual Liberation Developed expertise through diverse roles including grant writing, corporate training, and organizational development Recognized limitations of corporate structures despite winning awards and achieving top performance Listened to body wisdom when corporate demands became unsustainable Created successful programs teaching women emotional release techniques and truth-speaking, fostering extraordinary love [19:10 - 25:42] Sacred Sexuality and Sustainable Partnerships Understanding sexuality as a creative force that extends beyond physical intimacy, connecting to personal expression and vitality Addressing alarming divorce statistics (50% first marriages, 64% second marriages) through conscious relationship practices Exploring the deeper aspects of intimacy beyond conventional understanding of sex and physical connection Learning to pause, breathe, and express feelings from a place of body awareness rather than judgment [25:43 - 35:31] Ageless Entrepreneurship in Sexuality and Relationships Created specialized programs for the 50+ demographic, addressing unique needs and concerns in sexuality and relationships Demonstrates how age brings valuable wisdom to relationship coaching, challenging initial skepticism from younger participants Developed multiple income streams through books, MP3s, and apprenticeship programs focused on transformation Breaks age-related stereotypes by maintaining relevance and creating extraordinary impact in the field of conscious communication Connect with Laurie Handlers Website: https://www.lauriehandlers.com YouTube: https://www.youtube.com/@extraordinarylovers Instagram: https://www.instagram.com/laurie.handle Facebook: https://www.facebook.com/ExtraordinaryLoversOfficial Laurie’s Books Sex and Happiness: It Gets Better With Age Sex & Happiness: It Gets Better With Age: Handlers, Laurie: 9781955090315: Amazon.com: Books Sex and Happiness: The Tantric Laws of Intimacy Sex & Happiness: The Tantric Laws of Intimacy: Laurie Handlers, Siobhan Mullally, Laurie Handlers, Pat Corrigan: 9780977174003: Amazon.com: Books Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: “Nothing gave me the skill for the most important thing in my life, which is when I find the person that I love, not at a ball with a glass slipper, but actually when someone and I find each other, then what?”... Laurie Handlers on the Truth About Education and Love “Modern science says that the gut is the second brain, and actually that the gut might be more truthful than the mind."... Laurie Handlers on the Power of Gut Feeling in Decision-Making **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .…
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