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CMO = Chief Mental Officer?: Marketing as Teaching, Not Tactics | Cassidy Lewis
Manage episode 494582437 series 3407721
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What does a real CMO do, and why do most law firms get it wrong?
In this episode, Cassidy Lewis, Chief Marketing Officer at Cooper Hurley and founder of the CMO Academy, breaks down why marketing isn’t about tactics or title inflation; it’s about teaching, strategy, and trust.
We talk about building in-house marketing teams that actually scale, how community marketing drives referrals, and why omnipresence is the name of the game in 2025.
If you’re tired of wasting marketing dollars and ready to lead with intention, this one’s for you.
Connect with Cassidy on LinkedIn: cassidythemarketer
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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.
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Chapters
1. Community Marketing with Purpose (00:00:00)
2. What Makes a Real CMO (00:05:23)
3. In-House Marketing Team Structure (00:12:03)
4. Building an Effective Community Presence (00:17:25)
5. Marketing as Teaching, Not Selling (00:23:01)
6. Culture Shifting at Scale (00:27:18)
7. Balancing Work and Life (00:31:06)
233 episodes
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