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From Ghostwriter to Growth Driver: Storytelling That Attracts Cases, Clients & Credibility | Jacob Molina
Manage episode 491860699 series 3407721
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You don’t need a niche practice—or a marketing department—to grow on LinkedIn. You just need better stories.
In this episode, Jacob Molina shares how solo and small firm lawyers can turn everyday conversations, client wins, and even tough calls into content that builds trust and drives business. We talk about why the client should be the hero, how to get out of your own head, and why visibility beats vanity metrics every time.
If you’ve ever said “I don’t know what to post,” this one’s for you.
Connect with Jacob on LinkedIn: linkedin.com/in/molinajacob
Or visit storyleads.io to learn more.
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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.
Want to connect with Brian?
Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn
Chapters
1. Understanding Ghostwriting for Lawyers (00:00:00)
2. Meet Jacob Molina: LinkedIn Storyteller (00:08:37)
3. Making Your Client the Hero (00:18:17)
4. Building a Niche through Location (00:20:20)
5. Measuring LinkedIn Success (00:23:23)
6. Starting Your LinkedIn Content Journey (00:26:24)
230 episodes
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