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Why “Client Happiness” Beats SEO Every Time | Brittany Green
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Forget SEO. Forget paid ads. What if the real key to law firm growth is… client happiness?
In this episode of Life Beyond the Briefs, Brian sits down with Brittany Green, co-founder of Best Era Law Firm Consulting, to talk about building a values-driven, relationship-first law firm that actually feels good to run.
Brittany went from being a "Client Happiness Director" at a small firm to co-creating The Way—a simplified, people-first operating system for small firms who want freedom, fulfillment, and financial clarity.
Inside this episode:
- The grassroots beer-at-a-hockey-game referral that led to a $100M case
- Why she swapped a “10-year vision” for a 5-year destination
- How “The Way” creates structure without suffocating solos
- Why branding isn’t a logo—it's culture
- What makes a firm the wrong fit for Best Era
- How to train your team without becoming their full-time babysitter
This episode is a must-listen for any lawyer who’s done with hustle culture and wants to build a law firm that works for their life—not the other way around.
More from Brittany Green:
Learn more about Best Era Law Firm Consulting: https://bestera.io/
Explore the Para Era paralegal training program: https://mailchi.mp/bestera.io/paraera
Listen to The Way podcast: https://podcasts.apple.com/us/podcast/the-way-with-best-era/id1760546831
If you’re ready to stop chasing metrics and start creating meaning—hit play now.
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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.
Want to connect with Brian?
Follow Brian on Instagram: @thebrianglass
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Chapters
1. The $100M Hockey Game Connection (00:00:00)
2. Client Happiness vs. Traditional Marketing (00:05:21)
3. The Way: A Law Firm Operating System (00:10:05)
4. Balance Success and Quality of Life (00:16:17)
5. Training Marketing Directors Effectively (00:22:01)
6. Coming Soon: ParaEra for Paralegals (00:29:46)
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