056 - Q&A With Àlex Life On Mars - A Podcast From MarsBased podcast

1:02:56

Turn your AI demo into a real business. In this episode of Life on Mars , real founders share their experiences, strategies, lessons, and mistakes behind building scalable AI startups and growing products beyond the demo phase. Join Àlex Rodríguez Bacardit (CEO of MarsBased) as he sits down with Ricardo Ghekiere (Founder of BetterPic ) and Tanya Van Gastel (from Multiverse AI ) to discuss the hard truths about scaling AI products, how to build a sustainable business, and what it takes to move from prototype to profit. 🧠 What you'll learn: How to turn a prototype into a profitable AI business. Marketing tactics that still work for AI companies (SEO, affiliates, etc.). The difference between side projects and scalable startups. Why one-time payments are a funding trap for AI companies. Subscription models, team culture, transparency, and avoiding common startup mistakes. 💥 Whether you're launching your own AI product or seeking to avoid common traps, this episode is packed with real-world advice that will help you build something that lasts. 🔔 Subscribe for more episodes on AI startups, SaaS growth, tech entrepreneurship, and product development. 📺 Watch more episodes here: [Link a la playlist de YouTube] Episode Highlights: 00:00 – Intro: Why most AI tools don’t scale. 01:42 – Meet the guests: Ricardo Ghekiere & Tanya Van Gastel. 03:10 – The AI demo trap: Why cool tools often die early. 06:45 – Going from product to company: The real transition. 09:30 – Challenges scaling a one-time payment product. 12:00 – Subscription vs. one-off pricing in AI startups. 14:35 – The importance of marketing early (SEO, affiliates, and more). 18:20 – How BetterPic grew without paid ads. 21:50 – Why many AI founders avoid the hard stuff (distribution, customer support...). 25:10 – Culture and transparency in remote teams. 28:05 – Fundraising as a solo founder: Lessons from Ricardo. 32:40 – Turning an AI project into a real business: Final thoughts. 35:00 – Outro and where to find the guests. 👥 Guests: 👉 Ricardo Ghekiere – Founder of BetterPic 👉 Tanya Van Gastel – From AI Sheets, Multiverse AI 🧑‍🚀 Hosted by : Àlex Rodríguez Bacardit – CEO of MarsBased Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…

Life on Mars - A podcast from MarsBased

1
Road to CTO #1: From economist to coder: why Charles Chase never went back to corporate 1:08:13

18 days ago1:08:13

1:08:13

In this episode of Road to CTO , we sit down with Charles Chase, a serial entrepreneur and investor, who shares his journey from aspiring accountant to building multiple successful companies, including Velocify. Charles reveals how a pivotal moment in the late 90s sparked his passion for programming, leading him to abandon his original career path and dive into tech. Despite mastering coding, Charles chose not to follow the traditional route into CTO roles. Instead, he embraced operational leadership, seeing company-building as a form of engineering. He believes creating systems, processes, and teams requires the same careful design as good software. Now based in Barcelona, Charles shares his unique perspective on entrepreneurship, emphasizing the psychological qualities needed to succeed. His investment philosophy focuses on the person behind the product, prioritizing vision and problem-solving over the product itself. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…

Life on Mars - A podcast from MarsBased

1
Prompt engineering vs. Spaghetti prompting 18:02

25 days ago18:02

18:02

Are your ChatGPT prompts messy and inconsistent? You might be falling into the trap of spaghetti prompting, random, unstructured inputs that lead to weak responses. In this episode, we break down the difference between spaghetti prompting and prompt engineering, showing you how to structure prompts for accurate, consistent, and high-quality results. What you'll learn: How to give clear context and set specific goals Why defining output format matters The power of real examples Iterating your prompts like an engineer, not a guesser Stop wasting time on guesswork. Start prompting with purpose. Listen now and upgrade your AI game! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…

Life on Mars - A podcast from MarsBased

1
Quantum computing: The future is closer than you think - Corporate Innovation Summit 37:47

5 weeks ago37:47

37:47

Quantum computing is no longer just a futuristic concept, it’s quickly becoming a practical reality. In this must-watch panel discussion, three quantum pioneers dive deep into the real progress being made and what’s coming in the next few years. From breakthroughs in drug discovery to tackling cybersecurity challenges, quantum's first impacts will be felt in unexpected ways. Get ready for an eye-opening conversation that cuts through the hype and gives you the insights you need to prepare for this technological revolution. Don't miss it! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…

Life on Mars - A podcast from MarsBased

1
Corporate Innovation Summit: How AI is moving from obedience to autonomy 41:07

7 weeks ago41:07

41:07

What happens when AI stops just following commands and starts making decisions on its own? At the Corporate Innovation Summit, industry leaders dive into the world of agentic AI—intelligent systems capable of autonomous action. This first panel explores: 🔹 NVIDIA’s journey from gaming to AI dominance and how it became an infrastructure powerhouse. 🔹 AI in law firms—from transforming due diligence to redefining client interactions. 🔹 Finance’s approach to AI, balancing accessibility and security over chasing top engineers. 🔹 The real meaning of "open-source AI" and the challenges of transparency and control. Join us for a deep dive into AI’s rapid evolution, how industries are adapting, and what’s next for businesses embracing autonomous intelligence. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…

Life on Mars - A podcast from MarsBased

1
The Future of Agency Work: Navigating AI and Growth Strategies with Szymon Boniecki 44:45

10 weeks ago44:45

44:45

Are you ready to explore the dynamics of running a successful consultancy in today’s fast-evolving tech landscape? Join us as we sit down with Szymon Boniecki, co-founder of Monterail, a pioneering Ruby on Rails agency. In this engaging episode, we dive into Monterail's remarkable journey over the past 14 years, sharing lessons on growth, the impact of artificial intelligence (AI), and the delicate balance between client expectations and service quality. The conversation highlights the importance of adaptability in the face of changing industry demands—from discovering the right marketing strategies to understanding the nuances of maintaining client relationships. Szymon sheds light on how embracing a primarily inbound marketing approach has bolstered Monterail's reputation and client acquisition over the years. We tackle pressing questions such as: How do you remain competitive in an era where AI promises more efficiency at lower costs? How do you manage your operational scale while still delivering exceptional value to your clients? The episode offers insightful answers along with practical strategies that any aspiring consultant or established agency leader can implement. With heartfelt anecdotes from both Szymon and host Alex, listeners will find themselves not just inspired, but also equipped with actionable takeaways to elevate their own business strategies. Don’t miss this opportunity to gain valuable insights from industry leaders! Make sure to subscribe, share, and leave us your thoughts—how do you approach growth and adaptation in your consultancy? Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…

Life on Mars - A podcast from MarsBased

1
How punk rock influences Simone van Neerven's innovation strategy on reBel.la 58:47

10 weeks ago58:47

58:47

In this exciting episode of Life on Mars , Alex have a great conversation with Simone van Neerven , founder of reBel.la , to explore how challenging the status quo can drive creativity and change. With a career that began at KLM and evolved into building her own brand, Simone shares her personal journey—from corporate life to embracing her rebellious spirit—and how it’s helped her break barriers and inspire others. Through honest stories and sharp insights, Simone highlights the powerful role rebels play in driving innovation within companies. She emphasizes the value of building community , fostering collaboration , and embracing individuality to spark new ideas. This conversation goes beyond theory—it’s a practical guide to finding and embracing your inner rebel , even in environments that resist change. Simone offers actionable advice for anyone looking to challenge corporate norms and create space for bold, fresh thinking. Whether you're feeling boxed in by traditional systems or just curious about how rebellion can fuel innovation, this episode is packed with inspiration and practical takeaways. Tune in, and discover how embracing your unique perspective can unlock new possibilities. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…

Life on Mars - A podcast from MarsBased

1
Is M&A activity REALLY on the rise this year? with Clemens Rossberg 57:46

13 weeks ago57:46

57:46

Welcome to another captivating episode of the Life on Mars podcast by MarsBased! 🎙️ In this electrifying discussion, we dive headfirst into the dynamic world of mergers and acquisitions (M&A) with our brilliant guest, Clemens Rossberg. 🌟 Interviewed by our very own Alex Rodriguez Bacardit, this episode is a must-listen! Tune in to discover: 📌The latest trends shaking up the M&A market in 2025 📌Key factors driving the recent surge in M&A deals 📌Expert insights on whether this growth is a lasting trend or a fleeting phenomenon Don’t miss out on this must-listen episode! Get the scoop on what's happening in the ever-evolving world of M&A and stay ahead of the curve. 🚀 Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…

Life on Mars - A podcast from MarsBased

1
087 - Our 2024 in review + forecast for 2025 47:01

17 weeks ago47:01

47:01

What if economic downturns could be a springboard for growth instead of a setback? Join Àlex, the CEO and founder of MarsBased, as he shares the inside scoop on how his company not only weathered the technological market storm of 2024 but emerged stronger. Learn from their journey through industry challenges, management demands, and the strategic pivots that led to exciting collaborations and a revenue milestone of 2.5 million euros, all while remaining bootstrapped and expanding the team. Despite grappling with project estimation issues and sudden contract cancellations, the story of MarsBased is one of resilience and adaptability. Àlex recounts the emotional journey of navigating a tense Q1 and the strategic decisions that helped regain stability. From transparent communication practices to celebrating MarsBased's decade-long journey, this episode paints a vivid picture of staying the course amidst uncertainty. Get insights into how MarsBased's strategic shift to smaller projects and consulting work opened doors to contracts with entities like Mobile World Capital. Join us as we explore MarsBased’s technological strategy evolution, focusing on the decision to standardize their tech stack with Ruby on Rails and React. Àlex explains how this strategic move ensures reliable, cost-effective solutions for their clients without compromising quality. Discover the balance between embracing innovation in areas like VR and AI while staying committed to proven technologies. As the episode wraps up, Àlex invites listeners to share feedback and ideas, reinforcing the collaborative spirit of the MarsBased journey. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…

Life on Mars - A podcast from MarsBased

1
086 - Open source, open heart: Ghost’s John O’Nolan secret (spicy) sauce 53:37

24 weeks ago53:37

53:37

Join Àlex Rodríguez Bacardit (CEO @ MarsBased) and John O’Nolan, founder of Ghost, as they delve into the world of independent, values-driven tech businesses. They discuss Ghost’s foundational structure, the role of transparency and bootstrapping in shaping the company, and how these principles impact product development and user loyalty. The conversation also touches on the challenges of competing with heavily funded competitors, the nuances of running a foundation, and the future of newsletter platforms. Whether you’re an entrepreneur or a tech enthusiast, this episode offers deep insights into aligning business with core values. Also, hot takes with hot salsas 🔥 Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…

Life on Mars - A podcast from MarsBased

1
085 - Beyond TextExpander: Greg Scown’s journey after stepping down as co-founder 53:16

26 weeks ago53:16

53:16

Greg Scown, co-founder of TextExpander, shares an inspiring journey through the partial sale of his company to Summit Partners and the path that led him there. Discover how casual coffee chats carried invaluable advice, such as re-registering as a Delaware C corporation, which significantly boosted the company's valuation. Greg discusses the pivotal role of an enthusiastic fan at Summit Partners, which propelled TextExpander into the spotlight and paved the way for successful negotiations. As Greg and his partner Philip Goward step back from operational duties, they embark on a transformative journey of semi-retirement and advisory roles, exploring new ventures and collaborations. The episode takes a deep dive into the strategic decision-making process behind selling to private equity versus traditional venture capital. With JD Mullen taking the reins as CEO, we examine the balance of maintaining continuity while embracing change. Greg highlights the strengths of bootstrap companies like TextExpander, emphasizing the significance of subtle improvements to enhance user experience while preserving product reliability. This discussion offers insights into the private equity landscape, exploring de-risking strategies and the challenges of transitioning from a high-pressure leadership role to a more relaxed lifestyle. We explore Greg's insights on the evolving tech landscape, the burgeoning potential for indie app developers, and the value of partnerships with organizations like Founder Partners. Through personal stories and reflections, Greg sheds light on the emotional transition post-exit, tackling mental health challenges, and societal pressures. There's also an intriguing look at the future of indie app development and the entrepreneurial spirit driving innovation in Europe, exemplified by entrepreneurs like Michael Simmons of Fantastical. If you're an engineering founder in Barcelona or Europe, this conversation invites you to connect and collaborate, opening doors to new opportunities and shared growth. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…

Life on Mars - A podcast from MarsBased

1
084 - Goodbye to Startup Grind 40:08

30 weeks ago40:08

40:08

Join Àlex, CEO of MarsBased, as he tells the story behind starting both MarsBased and the Barcelona chapter of Startup Grind in 2014. Prepared for a rambling of 45 minutes? This episode covers running both the chapter and MarsBased, reasons to keep it up, impact generated over ten years, metrics of Startup Grind Barcelona, highs and lows, and the reasons why we're quitting after 153 events and three international conferences. We also give some hints as to what's next for Àlex and our involvement in the events & community space in the near future. Who knows, maybe you get the chance to listen to these ramblings live in a podcast studio near you! Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…

Life on Mars - A podcast from MarsBased

1
083 - Bootstrapping, marketing, branding & ass-kicking, with Tanya Van Gastel (Co-founder of The Multiverse AI) 1:01:21

32 weeks ago1:01:21

1:01:21

Curious about the challenges of transitioning from a corporate environment in China to the bustling startup scene in Barcelona? How has she created an AI company and is bootstrapping her way up? How is their marketing strategy? How do you build domain authority for your startup? Join us as Tania Van Gastel, CEO and co-founder of The Multiverse AI, shares her unique journey. Her insights shed light on building a product-driven company amidst the AI frenzy, the significance of transparency, and the art of indie hacking. Discover how the vibrant startup community in Barcelona, bolstered by events like Startup Grind, fosters innovation and authentic conversations, providing valuable platforms for growth and reflection. AI, however, couldn't fix Àlex not picking the right microphone for recording nor his mistaking multiverse for metaverse in the middle of the conversation, so there's that. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…

Life on Mars - A podcast from MarsBased

1
082 - Road to profitability and AI, with Mercè Tell (Co-founder @ Encomenda Capital Partners) 56:58

33 weeks ago56:58

56:58

Unlock the secrets of navigating the turbulent waters of venture capital with our latest episode featuring the ever-insightful Mercè Tell, (GP & co-founder of Encomenda Capital Partners). This is a recording of one of our latest Startup Grind BCN events, recorded in early 2024. Ever wondered how down rounds, declining M&A transactions, and slumping tech stock valuations are reshaping the investment landscape? Mercè sheds light on these pressing issues, providing a straightforward and transparent outlook that both VCs and startups will find invaluable. She also forecasts the trends for 2024, separating the hype from the reality in AI, and discusses the significant impact of reduced funding on the market. In our deep dive into the world of startup investments, Mercè helps us unravel the complexities of early-stage versus late-stage ventures. Discover why seed stage investments can offer better returns and more founder-friendly terms, along with the unique conditions and legalities that each stage presents. We also examine the lifecycle of startups, the varied exit strategies, and the potential resurgence of M&A activity that could breathe new life into the VC ecosystem. Finally, don't miss our conversation on emerging trends that are catching the eyes of investors, from sustainability and green tech to AI. Learn the crucial factors that VCs consider when evaluating AI companies, including the importance of practical, problem-solving solutions. Mercè also shares her journey from managing inherited funds to co-founding Encomenda, along with strategies for market validation, effective fundraising in a bear market, and convincing successful entrepreneurs to venture into VC. Packed with real-world insights and expert advice, this episode is a must-listen for anyone invested in the future of venture capital. Support the show 🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/…

Life on Mars - A podcast from MarsBased

1
081 - Fighting online scams and Ad fraud, with Nandini Jammi (Check My Ads) 50:54

36 weeks ago50:54