074 - The unfiltered reality of serial entrepreneurship, with Francesc Font Cot (Co-founder of Incapto)

Life on Mars - A podcast from MarsBased

Brace yourselves for a riveting dialogue with Francesc Font Cot, the dynamic serial entrepreneur who co-founded Incapto Coffee, Nubelo, and Bandit. We uncover the raw truth behind the glitz and glamour of startup life and explore the harsh reality that only two out of 10 startups survive. Francesc, with his decades of experience, offers a rare perspective on the elusive success of serial entrepreneurship.
We explore the metamorphosis of business models, emphasizing the criticality of revenue, profits, and cash flow. Francesc shares candid anecdotes from his venture with Bandit, shedding light on the triumphs and tribulations of his business journey. We also delve into the intriguing world of digital native vertical brands, crowdfunding, and venture capital funding for growth. Francesc and his co-founder Joaquim’s innovative ideas turned opportunities into thriving businesses, breaking new grounds in the coffee industry.
Lastly, we navigate through the challenging terrains of startup life, exploring the art of brand building under capital constraints. Francesc shares his superpower – the ability to stay calm and make the best decisions in the face of adversity. We explore his journey of creating and implementing a successful business model, highlighting the importance of understanding the value chain in the coffee industry. This is a truly enlightening conversation, highlighting Francesc's approach to marketing and selling her product, which sets her apart in the industry. A must-listen for anyone who's looking to make waves in the startup world.
The AI-generated captions for this podcast episode labeled Francesc as "Francesca Von Gott". What a truly epic name.

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🎬 You can watch the video of this episode on the Life on Mars podcast website: https://podcast.marsbased.com/

Chapters

1. Startup Reality and Serial Entrepreneurship (00:00:00)

2. The Evolution of a Business Model (00:07:55)

3. Creating a Digital Native Vertical Brand (00:22:57)

4. Crowdfunding and VC Funding for Growth (00:36:49)

5. Startup Challenges and Building a Brand (00:46:22)

6. Start-Up Building and Specialty Coffee (00:53:12)

7. The Future of the Company (01:07:08)