Why Most Healthcare Brands Fail (And How to Fix It)

Life Sciences 360

Why Most Healthcare Brands Fail (And How to Fix It)
In this episode, Holley Miller, Founder and President of Grey Matter Marketing, reveals why most medtech and life sciences companies fail to connect with their audience—and how to fix that with brand clarity and strategic storytelling.
You’ll learn how marketing in regulated industries is evolving, why flashy tactics often fall flat, and how brand equity is built through consistency, credibility, and emotional connection. Holley also shares lessons from working with emerging startups and large enterprises, offering a strategy for aligning commercial goals with patient and provider trust.
🎙️ Guest: Holley Miller | Founder and President of Grey Matter Marketing
🔗 Connect with Holley: LinkedIn

📌 Chapters:
00:00 The Journey of Grey Matter: 19 Years in Life Science Marketing
02:45 Evolution of Marketing in Life Sciences
05:59 Category Design: Creating and Owning a Market
08:54 Understanding Problems: The Key to Category Creation
12:02 Building the Right Team for Success
14:57 Painkillers vs. Vitamins: Motivating Change in Healthcare
27:30 Life Sciences Market Domination Framework
34:27 The Four Pillars of Market Success
42:31 Market Domination Scorecard: Assessing Your Strategy
45:09 What Matters: The Impact of Your Work
48:39 Finding Your Superpower
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For transcripts, check out the podcast website - www.lifesciencespod.com

Chapters

1. The Journey of Grey Matter: 19 Years in Life Science Marketing (00:00:00)

2. Evolution of Marketing in Life Sciences (00:02:45)

3. Category Design: Creating and Owning a Market (00:05:59)

4. Understanding Problems: The Key to Category Creation (00:08:54)

5. Building the Right Team for Success (00:12:02)

6. Painkillers vs. Vitamins: Motivating Change in Healthcare (00:14:57)

7. Life Sciences Market Domination Framework (00:27:30)

8. The Four Pillars of Market Success (00:34:27)

9. Market Domination Scorecard: Assessing Your Strategy (00:42:31)

10. What Matters: The Impact of Your Work (00:45:09)

11. Finding Your Superpower (00:48:39)