How to Bring Pharma to Market by Mastering Brand, Story, and Value | Nara Daubeney

LifeSci Continuum with Bill Schick

Follow Bill: https://www.linkedin.com/in/founderandcdo/
Contact Bill: https://meshagency.com/lets-connect/
Video Podcast: https://www.youtube.com/@BillSchickFCMO
Audio Podcast: https://www.buzzsprout.com/2380430
Contact Nara Daubeney: https://www.linkedin.com/in/nara-daubeney/
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Timestamps:
00:00 Intro
01:31 About Nara Daubeney PhD
04:25 Nara Daubeney’s Motivation
06:35 Demonstrating Value & Phaim Pharma
09:07 Start-up Founders Biggest Mistake
09:44 Nara Daubeney’s Philosophy
09:59 How to Communicate the Value of Your Life Science Company
12:08 How to Empathize with your Customer & Stakeholders
13:53 Identifying Your Target Audience
14:29 Example of Effective Messaging
15:45 Why Websites are Valuable for Life Science Companies
22:25 LinkedIn for Life Science Founders
25:58 Common Life Science Company Positioning and Messaging Mistakes
26:45 Leading with Authenticity in Life Sciences
29:23 Lessons for Life Science Marketing
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Bringing a brand-new autoimmune therapy to market can feel overwhelmingly complex—especially when you’re juggling scientific rigor, regulatory hurdles, and investor skepticism. Many life science founders struggle to communicate the true value of their innovation, leaving them overlooked in a saturated marketplace.
Imagine finally developing a game-changing treatment only to watch stakeholders shrug because they don’t fully grasp your therapeutic’s transformative potential. Or think about the uphill battle of securing funding when investors can’t see why your product stands out from the rest. Without a clear, compelling brand story and patient-centered messaging, brilliant solutions stay buried.
In this episode of LifeSci Continuum, I speak with Dr. Nara Daubeney—CEO & Co-Founder of Phaim Pharma, surgeon, and biotech executive—about her journey in launching a new autoimmune therapy. She reveals how thoughtful storytelling, audience-focused messaging, and transparent value propositions can attract the right partners and propel clinical success.
From leveraging LinkedIn as a personal brand amplifier to crafting a website that educates and captivates, Dr. Daubeney shares actionable tips for life science entrepreneurs aiming to transform great ideas into real-world therapies.
For those tackling this on their own, consider these tips:
1. Many life science founders focus solely on product development during the early stages, neglecting the power of brand co-creation with their earliest customers. Identify a select group of early adopters—clinicians, researchers, or key opinion leaders—who not only test your solution but also help shape your brand’s narrative. By involving them in refining your brand message, you ensure it resonates with the real-world challenges and aspirations of your target audience. Their buy-in becomes a powerful form of social proof, showcasing authentic advocacy that sets you apart in a crowded marketplace.
2. Embed Scientific Rigor into Every Brand Touchpoint
Pro Tip: Consistently Translate Complex Data into Clear, Insightful Narratives.
In a field where trust hinges on evidence, your brand must radiate credibility at every turn—yet many life science teams only emphasize data in white papers or scientific conferences. Instead, weave simplified but accurate data-driven insights into marketing materials, pitch decks, and website copy.
3. Design Your Brand for Scalability from Day One
Pro Tip: Establish a Modular Framework That Adapts to New Markets and Indications.
For more specialized help with growth, check out my firm, Mesh.
https://meshagency.com/
#LifeSciences #HealthcareInnovation #ProductMarketing