#1 - From Rooftops To Revenue: Scaled Success Through SEO And Smart Marketing With Joseph Gonzales Lighthouse Leadership podcast

#1 - From Rooftops to Revenue: Scaled Success through SEO and Smart Marketing with Joseph Gonzales

8M ago 53:27

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Welcome to the first episode of Lighthouse Leadership with your host, Henry Swarey. We are joined by Joseph Gonzales, who shares how he went from roofing to running a successful SEO and marketing business. He talks about the challenges of growing a business, like using SEO, paid ads, and balancing organic growth. He highlights the necessity of understanding business finances, customer acquisition costs, and how emotional maturity plays a role in managing business growth.

Joseph emphasizes the need for systems like Standard Operating Procedures (SOPs) to scale businesses effectively, especially in fast-growing industries. A key takeaway is the significance of making informed marketing decisions and how small businesses can thrive with strategic planning and clear goals.

About Joseph Gonzales:

Beginning his marketing efforts in 2014, Joseph Gonzales began a journey to learn more about marketing and how to grow his business. He took an interest in expanding his knowledge about SEO, Web Design, and other areas of marketing. He is currently a digital marketing expert and consultant who helps business owners scale their businesses effectively.

Connect with Joseph:

Facebook: facebook.com/josephgonzales77687687/

YouTube: youtube.com/@josephgonzaleseo

Instagram: instagram.com/josephgonzaleseo/

LinkedIn: linkedin.com/in/joseph-gonzalez-dapm-lssgb/

Episode Highlights:

(2:08) Joseph’s background and transition into marketing

(3:38) The importance of SEO and paid ads for business growth

(6:10) Discussion on business growth outpacing leadership capacity

(9:01) Learning financial literacy and understanding business finances

(16:12) Starting a spray foam company and the power of vision boards

(20:22) The importance of Standard Operating Procedures (SOPs)

(29:47) Marketing, sales, and financial challenges in growing a business

(44:19) The importance of making mistakes and continuous learning

(52:55) Outro

3 episodes