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Content provided by Lilly Studios. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lilly Studios or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Your Logo Is Not Your Brand: Why Rebranding Often Misses the Mark
Manage episode 480157181 series 2291780
Content provided by Lilly Studios. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lilly Studios or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Lilly, John Lilly breaks down the crucial difference between your logo and your brand — and why confusing the two can sabotage your business. Using everything from ancient pottery to cattle brands and luxury cars as examples, John illustrates why your brand is your reputation, not your design. He explains why slapping on a new logo won’t magically change public perception, and how small businesses can refresh their image without alienating loyal customers. A must-listen for anyone considering a “rebrand” and hoping to grow their audience without losing their core. Book a free session to learn more at LillyStudios.com
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Manage episode 480157181 series 2291780
Content provided by Lilly Studios. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lilly Studios or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode of Lilly, John Lilly breaks down the crucial difference between your logo and your brand — and why confusing the two can sabotage your business. Using everything from ancient pottery to cattle brands and luxury cars as examples, John illustrates why your brand is your reputation, not your design. He explains why slapping on a new logo won’t magically change public perception, and how small businesses can refresh their image without alienating loyal customers. A must-listen for anyone considering a “rebrand” and hoping to grow their audience without losing their core. Book a free session to learn more at LillyStudios.com
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