The New Built-in Attribution Tool: Revenue Attribution Report (RAR) with Liz Gentile and Joanne Lee from LinkedIn Ads

LinkedIn Ads Radio

#MBA #Entrepreneur #Business #Marketing #Anthony Blatner, Popcast Studio #Anthony Blatner #Popcast Studio

32:12

DaQuane Cherry was once the kid who wore a hoodie to hide skin flare-ups in school. Now he’s an artist and advocate helping others feel seen. He reflects on his psoriasis journey, the power of small joys, and why loving yourself first isn’t a cliché—it’s essential. Plus, a deep dive into the history of La Roche-Posay’s legendary spring. See omnystudio.com/listener for privacy information.…

about a year ago 40:46

MP3•Episode home

📝Special Episode Links:

Liz Gentile on LinkedIn
Joanne Lee on LinkedIn
LinkedIn Revenue Attribution Report
CRM data handling and protection in the Revenue Attribution Report

🔑 Key Takeaways:

Learn how LinkedIn's Revenue Attribution Report helps B2B marketers connect LinkedIn ad engagements to actual revenue, providing deep insights into campaign effectiveness.
Discover the tool that addresses challenges like long sales cycles and complex B2B buyer journeys by allowing attribution windows of up to 180 days.
Find out how RAR enables marketers to set clear expectations with stakeholders by providing accurate data on LinkedIn's impact on pipeline and deal sizes.

🕒 Timestamps:

0:26 - Liz & Joanne's roles at LinkedIn

2:16 - The Challenges in B2B Revenue Attribution

5:35 - LinkedIn Revenue Attribution Report (RAR)

7:59 - Benefits of the RAR for Business and Marketers

9:13 - Detailed overview: How RAR works and its key metrics

14:36 - The simplicity of the RAR dashboard

18:13 - Secure way of setting up the Revenue Attribution Report

22:01 - 2 key things to ensure an accurate and useful report

26:45 - Lookback window on calculating metrics

28:49 - Case Study: Enterprise B2B SaaS Success Story

33:27 - What's next for LinkedIn's Revenue Attribution Report

36:01 - Granular campaign-level reporting for better insights to enable optimization

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

31 episodes

LinkedIn Ads Radio

The New Built-in Attribution Tool: Revenue Attribution Report (RAR) with Liz Gentile and Joanne Lee from LinkedIn Ads

LinkedIn Ads Radio

published about a year ago

MP3•Episode home

📝Special Episode Links:

Liz Gentile on LinkedIn
Joanne Lee on LinkedIn
LinkedIn Revenue Attribution Report
CRM data handling and protection in the Revenue Attribution Report

🔑 Key Takeaways:

Learn how LinkedIn's Revenue Attribution Report helps B2B marketers connect LinkedIn ad engagements to actual revenue, providing deep insights into campaign effectiveness.
Discover the tool that addresses challenges like long sales cycles and complex B2B buyer journeys by allowing attribution windows of up to 180 days.
Find out how RAR enables marketers to set clear expectations with stakeholders by providing accurate data on LinkedIn's impact on pipeline and deal sizes.

🕒 Timestamps:

0:26 - Liz & Joanne's roles at LinkedIn

2:16 - The Challenges in B2B Revenue Attribution

5:35 - LinkedIn Revenue Attribution Report (RAR)

7:59 - Benefits of the RAR for Business and Marketers

9:13 - Detailed overview: How RAR works and its key metrics

14:36 - The simplicity of the RAR dashboard

18:13 - Secure way of setting up the Revenue Attribution Report

22:01 - 2 key things to ensure an accurate and useful report

26:45 - Lookback window on calculating metrics

28:49 - Case Study: Enterprise B2B SaaS Success Story

33:27 - What's next for LinkedIn's Revenue Attribution Report

36:01 - Granular campaign-level reporting for better insights to enable optimization

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

🔗 More About Us:

🌐 Top LinkedIn Ads Agency, Speedwork: https://speedworksocial.com/

💼 LinkedIn Ads Expert, Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/

For more engaging content, make sure to like, share, and subscribe!

31 episodes

#MBA #Entrepreneur #Business #Marketing #Anthony Blatner, Popcast Studio #Anthony Blatner #Popcast Studio

All episodes

LinkedIn Ads Radio

1
Supercharge Your LinkedIn Ads with Social Proof 56:41

14 days ago56:41

56:41

In this conversation, experts Anthony Blatner and Tanner Stolte discuss strategies for optimizing LinkedIn ads, focusing on cost reduction, effective targeting, and the importance of social proof. They explore how to leverage social proof through testimonials and case studies, the role of video content, and the benefits of thought leadership ads. The discussion also covers new features in LinkedIn advertising, including predictive audiences and attribution tools, providing insights into the future of B2B marketing on the platform. Chapters 00:00 - Introduction to Supercharging LinkedIn Ads 04:59 - Optimizing Audience Targeting Strategies 11:04 - Leveraging Social Proof in LinkedIn Ads 30:00 - The Importance of Dwell Time in Ads 35:36 - The Role of Social Proof in Marketing 41:26 - Document Ads: An Underutilized Tool 48:12 - Predictive Audiences: Enhancing Targeting Strategies 54:13 - Attribution: Proving the Value of Ads -…

LinkedIn Ads Radio

1
LinkedIn Ads Paid + Organic Strategies That Actually Work | Dave & Anthony on the Exit Five Podcast 40:38

7 weeks ago40:38

40:38

In this episode, I join Dave G. on the Exit Five Podcast to go deep on what’s working right now in LinkedIn Ads—both paid and organic. We cover everything from the overlooked power of creative consistency to making Thought Leader Ads a growth engine, especially for niche B2B audiences. You'll hear how to build brand memory, warm up cold leads, and run full-funnel strategies even with small budgets. Whether you're trying to grow a newsletter, improve ad ROI, or just stop guessing with your LinkedIn strategy, this episode is packed with actionable insights. (00:00) - - Intro to Anthony Blatner (08:31) - - Focusing on LinkedIn and Future Expansion (11:56) - - Effective Social Media Advertising and Organic Content (15:20) - - The Overlooked Importance of Creative Content in Advertising (17:28) - - Targeting Personas with Top-of-Funnel Ads (23:48) - - Creating Unique and Targeted Content: Pros and Cons (25:04) - - Lead Generation Strategies for Small Budgets (29:17) - - Effective Funnel Strategies for Small Budgets (32:46) - - Using Paid Advertising and Lead Magnets to Grow Your Newsletter (37:39) - - Building Long-Term Memory with Consistent Branding in Marketing (40:00) - - The Power of Narrow Focus for Audience Growth (43:07) - - Content Planning Based on Sales Cycle Length (44:56) - - Connecting with Anthony Blatner on LinkedIn 👉 If you're serious about B2B growth on LinkedIn, you don’t want to miss this one. -- Learn more more about the LinkedIn Ads Agency , Speedwork: https://speedworksocial.com/ Connect with LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/…

LinkedIn Ads Radio

1
The Ultimate LinkedIn Thought Leader Ad Playbook 32:53

11 weeks ago32:53

32:53

In this episode, I flip the mic and take the guest seat as Mony Chhim interviews me about one of the most powerful developments in B2B advertising right now—LinkedIn Thought Leader Ads. We break down what makes this new format a game-changer for B2B marketers, how it helps brands build authentic connections, and why it’s driving better engagement at lower costs. I share real examples of how we use thought leader ads across the funnel for our clients at Speedwork Social—from awareness to conversion. We also dive into other high-performing LinkedIn ad formats like Message Ads and Conversation Ads, the importance of tight CRM integration, and how to get better attribution with LinkedIn’s Conversions API. If you're looking to improve your LinkedIn Ads performance and stay ahead of the curve, this episode is packed with tactical insight. 0:05 Introduction 1:07 Thought Leader Ads Unveiled 3:17 Full Funnel Strategy Insights 7:25 Importance of Dwell Time 9:00 Webinar Best Practices 11:12 Crafting Effective Posts 17:21 Content Strategy for Funnels 23:28 Exploring Message Ads 27:58 Conversion Tracking Techniques -- Learn more more about the Top LinkedIn Ads Agency , Speedwork: https://speedworksocial.com/ Connect with LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/…

LinkedIn Ads Radio

1
Power Up Your LinkedIn Prospecting with Ads 38:59

23 weeks ago38:59

38:59

✨ Dive into our latest exploration, where we uncover LinkedIn prospecting strategies and best practices with Darren Whitmer from the messaging department of Speedwork. From insightful techniques of outbound messaging campaigns to actionable creative prospecting strategies, this episode is your go-to source for powering up your LinkedIn outbound marketing success. 📝Special Episode Links: Darren Witmer on LinkedIn Darren Witmer’s email Speedwork Free Consultation Call Linkedin Sales Navigator Account-Based Marketing on LinkedIn 🔑 Key Takeaways: LinkedIn is an ideal platform for prospecting compared to traditional email, with 100% deliverability and higher visibility of the messages being sent. LinkedIn messaging can serve as a testing ground for refining offers and finding your ideal audience. Ways to integrate LinkedIn ads and messaging for a multi-layered outreach strategy. 🕒 Timestamps: 0:30 - Introduction to Darren Witmer 4:04 - Understanding LinkedIn outbound messaging campaigns 5:55 - Identifying the right audience for LinkedIn prospecting 9:00 - Avoiding common pitfalls in LinkedIn messaging 12:22 - Using Sales Navigator for effective targeting 14:08 - The value of ABM strategies on LinkedIn 16:53 - Why LinkedIn messaging outperforms email for visibility and engagement 18:46 - Creative LinkedIn strategies: Alumni plays and niche market campaigns 24:25 - Combining ads and prospecting for a seamless outreach strategy 27:50 - Ways ads and prospecting work together 30:54 - Empowering sales teams with LinkedIn prospecting tools 34:31 - The grunt work of prospecting 37:48 - Connect and reach out to Darren Witmer ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Top LinkedIn Ads Agency , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
Showtime! LinkedIn Video Ads Best Practices 35:54

39 weeks ago35:54

35:54

✨ Dive into our latest exploration, where we uncover everything in the world of LinkedIn video ads! From strategic insights and technical tips for effectively leveraging video ads to creative video ad ideas to measurement and optimization, this episode is your go-to source for planning and strategically creating your LinkedIn video ads. 📝Special Episode Links: Video Ad on LinkedIn Best Practices for Video Ads Retargeting for LinkedIn Ads LinkedIn’s Dwell Time Descript: Video Editor Canva We are Hiring! Be part of Speedwork 🔑 Key Takeaways: Understand the strategic applications of LinkedIn video ads, which are ideal for product demonstrations and tutorials but less effective for driving traffic or leads. Learn the importance of technical specifications, like recommended video lengths and the impact of thumbnails and captions on viewer engagement. Explore the common video ad pitfalls, functionality, and user experience. 🕒 Timestamps: 1:01 - New Companies Tab in LinkedIn Campaign Manager 2:46 - Retarget by Conversions API Data 3:35 - Video Prioritization on LinkedIn 5:05 - When Does Video Ad Work Best 7:41 - Common Video Ad Pitfalls 10:29 - Top 3 Uses of Video Ad 14:43 - Technical Components of Video Ad on LinkedIn 15:58 - Pros and Cons of Video Ad on Mobile & Desktop 17:46 - Video Duration and File Size Limits 20:56 - Chargeable Clicks on Video Ad 21:54 - Personalized the Video Ad with a Thumbnail & Captions 24:16 - Functionality of Video Ad: Mobile Viewing Experience & Video Looping 25:56 - Creative Strategy on Video Ad 27:27 - Great Video Ad Ideas 29:20 - Video Editor for Non-Video Editor 30:00 - Measurement Analysis and Optimization 32:43 - Episode Recap ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Top LinkedIn Ads Agency , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
All About Text Ads, Spotlight Ads, Dynamic Ads - The Cheapest Ads on LinkedIn 23:47

46 weeks ago23:47

23:47

✨ Dive into our latest exploration, where we uncover the small but mighty ad units on LinkedIn, Text and Dynamic Ads. From key component details to best practices and tips, this episode is your go-to source for mastering the cheapest ads on LinkedIn and creating new opportunities to increase your business growth. 📝Special Episode Links: LinkedIn Text Ads LinkedIn Spotlight Ads LinkedIn Followers Ads LinkedIn Marketing Lab Certification LinkedIn Certified Marketing Insider Experts LinkedIn LinkedIn Audience Network (LAN) 🔑 Key Takeaways: Learn how to leverage text and dynamic ads to achieve some of the lowest CPMs on LinkedIn. Understand how to use text and spotlight ads effectively to increase brand visibility and engagement. Discover best practices and tips for optimizing your LinkedIn ad campaigns for maximum impact. 🕒 Timestamps: 0:13 - Overview of Text and Dynamic Ad Formats or “Spotlight Ads” 0:37 - What’s New on the LinkedIn platform 1:38 - LinkedIn Beta Testing LAN-only campaigns 2:51 - Additional thought leader ad metrics 3:14 - Introduction to Text and Dynamic Ads 4:09 - Text ads components 4:41 - Spotlight or Dynamic ads components 8:34 - 2 subtype of Dynamic ads 10:40 - Pros of Using Text and Dynamic Ads 14:55 - Cons of Using Text and Dynamic Ads 17:48 - Tips and Best Practices for Text and Dynamic Ads 22:12 - Wishes for LinkedIn Ads enhancements ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Top LinkedIn Ads Agency , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
The New Built-in Attribution Tool: Revenue Attribution Report (RAR) with Liz Gentile and Joanne Lee from LinkedIn Ads 40:46

47 weeks ago40:46

40:46

✨ Dive into our latest exploration, where we invited Liz Gentile and Joanne Lee from LinkedIn Ads to uncover the powerful new LinkedIn Revenue Attribution Report. From understanding the challenges in B2B Revenue Attribution and the benefits of RAR to ways of setting up and securing accurately useful reports, this episode is your go-to source for mastering and optimizing LinkedIn's newest measurement tools. 📝Special Episode Links: Liz Gentile on LinkedIn Joanne Lee on LinkedIn LinkedIn Revenue Attribution Report CRM data handling and protection in the Revenue Attribution Report 🔑 Key Takeaways: Learn how LinkedIn's Revenue Attribution Report helps B2B marketers connect LinkedIn ad engagements to actual revenue, providing deep insights into campaign effectiveness. Discover the tool that addresses challenges like long sales cycles and complex B2B buyer journeys by allowing attribution windows of up to 180 days. Find out how RAR enables marketers to set clear expectations with stakeholders by providing accurate data on LinkedIn's impact on pipeline and deal sizes. 🕒 Timestamps: 0:26 - Liz & Joanne's roles at LinkedIn 2:16 - The Challenges in B2B Revenue Attribution 5:35 - LinkedIn Revenue Attribution Report (RAR) 7:59 - Benefits of the RAR for Business and Marketers 9:13 - Detailed overview: How RAR works and its key metrics 14:36 - The simplicity of the RAR dashboard 18:13 - Secure way of setting up the Revenue Attribution Report 22:01 - 2 key things to ensure an accurate and useful report 26:45 - Lookback window on calculating metrics 28:49 - Case Study: Enterprise B2B SaaS Success Story 33:27 - What's next for LinkedIn's Revenue Attribution Report 36:01 - Granular campaign-level reporting for better insights to enable optimization ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Top LinkedIn Ads Agency , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
Mastering LinkedIn Sponsored Message Ads & Conversation Ads 29:19

52 weeks ago29:19

29:19

✨ Dive into our latest exploration, where we uncover the ins and outs of LinkedIn-sponsored messaging ads and conversation ads. From insightful details on optimizing B2B ads for conversions to LinkedIn Ads best practices and practical tips for crafting engaging messages, this episode is your go-to source for mastering this targeted ad format and driving conversions effectively. 📝Special Episode Links: Sponsored Messaging Ad Anthony Blatner on Linkedin: The new Average Dwell Time metric is out 🔑 Key Takeaways: LinkedIn's new "dwell time" metric helps track how long users engage with ads, offering deeper insights into ad performance. LinkedIn campaigns will soon optimize for qualified leads rather than all leads. Sponsored messaging ads provide a highly targeted ad format, perfect for personalized invites and high-value offers. Effective use of sponsored messaging ads can drive conversions but also can be costly if not used correctly. 🕒 Timestamps: 0:10 - Introduction to Messaging Ads 0:45 - LinkedIn's new metric "Dwell time" 2:52 - Optimizing for qualified leads 4:53 - Overview of Sponsored Messaging and Conversation Ads 6:13 - Difference between Sponsored Messaging ad and other ad format 7:51 - Objectives and how Sponsored Messaging Ads works 9:42 - Components of Sponsored Messaging Ads 14:15 - Key features of using message ads 17:14 - Frequency caps for Messaging Ads 18:49 - Writing an effective Message Ad 22:20 - Best practices in running a Message Ad 24:52 - Real-life examples of Sponsored Messaging Ads Usage 27:34 - Sponsored Messaging Ads recap ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Website: https://t2m.io/LAR-Website 💼 Linkedin: https://t2m.io/LAR-LinkedIn For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
Mastering ABM Marketing with LinkedIn Ads 28:03

1 year ago28:03

28:03

✨ Dive into our latest exploration, where we uncover how to best use Account-Based Marketing (ABM) strategies on LinkedIn Ads. From insightful details of these marketing features to maximizing its potential ROI, this episode is your go-to source for reaching the right accounts at the right time with ABM in your LinkedIn campaigns. 📝Special Episode Links: Apollo Snov.io 6 Sense HubSpot Episode Suggestion: Goodbye Lookalikes, Hello Predictive Audiences powered by AI Episode Suggestion: Triple Threat Document Ads 🔑 Key Takeaways: ABM (Account-Based Marketing) focuses marketing efforts on a specific list of target accounts. The new LinkedIn marketing features include predictive audiences and AI-generated campaigns. Best practices for ABM involve personalized marketing efforts tailored to target accounts. 🕒 Timestamps: 0:40 - B2B marketing current events and LinkedIn news 2:22 - The sunset of lookalikes and rise of predictive audiences 4:57 - Sales audiences for campaign manager & document ads 6:22 - Understanding and defining Account Based Marketing (ABM) 9:57 - Ways to use ABM list: Setting a target accounts list 10:48 - Ways to use ABM list: Funnel stages list 12:37 - Ways to use ABM list: Exclusion lists 15:57 - Reporting and Tracking Progress on ABM campaigns 18:03 - Case Studies and Practical Implementation 20:12 - Platforms for Building ABM Lists 23:47 - Pitfalls to Avoid in ABM Marketing 25: 41- Recap and Upcoming Episodes ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Top LinkedIn Ads Agency , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
New Connected TV Ads (CTV) with Robert Yanik from LinkedIn 24:03

1 year ago24:03

24:03

✨ Dive into our latest exploration, where we uncover LinkedIn's newest ad feature: Connected TV advertising options through the LinkedIn Ads platform with one of LinkedIn's senior product marketing managers, Robert Yanik. From insightful details of this new ad feature to practical tips on creating an effective video ad, this episode is your go-to source for reaching your B2B target audience through streaming content they love. 📝Special Episode Links: Robert Yanik on LinkedIn LinkedIn's Connected TV Ads LinkedIn Connected TV - Help Page Connected TV Advertising Specifications Everybody's Business: LinkedIn's B2B Marketing Documentary The 95-5 Rule Will Improve Your B2B Advertising, with Ty Heath from The B2B Institute 🔑 Key Takeaways: LinkedIn now offers Connected TV (CTV) ads, expanding B2B marketing reach. CTV allows LinkedIn to leverage its first-party data for precise targeting. LinkedIn Premier's partnership with NBCUniversal ensures premium content delivery on NBC's inventory at a fixed CPM rate. Easy campaign setup via LinkedIn's Campaign Manager offers familiar targeting features. 🕒 Timestamps: 0:45 - Robert Yonick career background and role at LinkedIn 3:35 - Overview on Connected TV (CTV) 4:31- Benefits of CTV ads for businesses in reaching their target audience 5:27 - Unique Elements of CTV Ads 7:25 - Differences between LinkedIn video ads and CTV ads 10:08 - NBC Universal Partnership and LinkedIn Premier 12:06 - Targeting setup, measurement and reporting on CTV ads 14:20 - CTV campaign setup walkthrough 15:48 - Managing placements and brand safety 17:09 - Tips for creating effective video ads 21:36 - Examples of effective B2B video ads 22:57 - Future developments and roadmap for LinkedIn CTV ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Top LinkedIn Ads Agency , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
Goodbye Lookalikes, Hello Predictive Audiences powered by AI 16:05

1 year ago16:05

16:05

✨ Dive into our latest exploration, where we uncover LinkedIn's shift from Lookalike Audiences to Predictive Audiences. From insightful details of this new feature to best practices, this podcast episode is your go-to source for expanding your campaign's reach with the new AI-powered audience targeting tool. 📝Special Episode Links: LinkedIn Predictive Audiences HubSpot CAPI Integration 🔑 Key Takeaways: LinkedIn is replacing Lookalike Audiences with AI-driven, dynamically updated Predictive Audiences. Predictive audiences can be created from lead gen form submissions, contact lists, or conversion events. Using Predictive Audiences enables precise targeting by adapting to user behavior and market changes in real time. 🕒 Timestamps: 0:24 - LinkedIn's transition from lookalike audiences to predictive audiences 0:53 - New updates: Conversions API (CAPI) 2:47 - Difference between predictive audience and lookalike audiences 3:28 - Challenges of lookalikes on LinkedIn's B2B marketing 5:44 - Three options to create a predictive audience: Lead gen form submission, Contact list, Conversion 7:09 - Creating Predictive Audiences: Options and Recommendations 10:16 - Two use cases to reach ICP (Ideal Customer Profile) successfully 13:25 - Scenarios where predictive audiences may not be suitable 14:34 - Recap of predictive audience features and upcoming episodes ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Top LinkedIn Ads Agency , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
Dominate LinkedIn Organic Social with AI - with Luke Matthews 49:19

1 year ago49:19

49:19

✨ Dive into our latest exploration, where we uncover the strategies and techniques for maximizing LinkedIn Organic Social with guest expert Luke Matthews. From insightful details about AI writing the right way to practical tips on boosting social media post engagement, this episode is your go-to source for mastering organic social by writing with AI and having a dominating presence on LinkedIn. 📝Special Episode Links: Luke Matthews on LinkedIn AI Writing Course by Luke Matthews (Available from May 14th, 2024) The Wizard of Odd Marketing Alex B Sheridan on LinkedIn 🔑 Key Takeaways: Building a strong LinkedIn presence requires consistent posting and engagement. Leveraging AI can speed up content creation without losing the personal touch. Focus on building community and communicating with people at a scale Understand the "Dark side of LinkedIn" and their pitfalls 🕒 Timestamps: 0:47 - Luke Matthews' background in social media and journey to LinkedIn 3:06 - Importance of personal branding and visual content on LinkedIn 5:16 - Write with AI, but don't lose your soul 9:40 - Investing in LinkedIn Organic Social 13:01 - LinkedIn organic social can provide value and connection 15:42 - Communicate with people at scale 16:51 - Organic attribution techniques 21:38 - Focus on community building in the first 3 months on socials 24:12 - How to get people engage in your posts 31:16 - The "Dark Side of LinkedIn" 37:47 - Writing with AI the right way 40:57 - Posting recommendations on socials 44:39 - Luke's course about Writing with AI 46:54 - Rapid fire questions ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Top LinkedIn Ads Agency , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
The 95-5 Rule Will Improve Your B2B Advertising, with Ty Heath from The B2B Institute 43:29

1 year ago43:29

43:29

✨ Dive into our latest exploration, where we invite Ty Heath, Director at LinkedIn B2B Institute, to uncover the intriguing "95-5 Rule" in B2B marketing. From insightful details to practical tips on how to balance short-term B2B advertising with long-term brand building, this episode is your go-to source for creating new opportunities and enhancing your B2B marketing efforts. 📝Special Episode Links: Ty Heath on LinkedIn LinkedIn's 95-5 Rule The B2B Institute Ty's Aston Martin Video The Brand-ABLE framework The ABLe Change Framework LinkedIn Brand Lift Studies LinkedIn: Situational Awareness SAS Viya's Drowning in Data video campaign B2B Edge consultancy program Reach Maximalism Situational Awareness 🔑 Key Takeaways: Only 5% of the potential market is actively looking to buy, while the other 95% are not; therefore, marketing efforts should address both. Brand advertising is essential in reaching the "out-market" customers to prepare them for future buying decisions. Building a brand isn't just about creating immediate sales; it's about creating memory and recognition that pay off in the long term. Incorporating mental models and distinctive brand assets enhances brand recall and consumer connection. 🕒 Timestamps: 0:23 - Ty Heath's career background and role at LinkedIn 5:29 - The poor mental model of how people operate at the B2B institute 6:28 - Research ideas and new types of opportunities that work in B2B 10:20 - 95-5 Rule model in B2B marketing 13:29 - The ability to build memory with future customers 16:50 - Effectively reach out-market customers 18:54 - How to measure the success of brand-oriented memory marketing efforts 22:05 - Research about the CMO scorecard 26:02 - Attention x Branding x Linkage = Equity 28:57 - Balancing short-term lead generation with long-term brand building 34:09 - Understand how long-term efforts work from the sales standpoint 39:06 - Brand that is making the 95-5 rule right and the future of B2B marketing ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 More About Us: 🌐 Top LinkedIn Ads Agency , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
B2Believe and LinkedIn's New Product Announcements 21:07

1 year ago21:07

21:07

✨ Dive into our latest exploration where we uncover the highlights and insights from the recent LinkedIn's B2Believe event in New York City. From impactful discussions on new product features and APIs to lively panel sessions and networking opportunities, this podcast episode is your go-to source for the latest trends and strategies in LinkedIn advertising. 📝Special Episode Links: Everybody's Business: LinkedIn's B2B Marketing Documentary Episode Suggestion: Triple Threat Document Ads Episode Suggestion: Measuring What Matters: LinkedIn Ad's New Measurement Tools Episode Suggestion: Thought Leader Ads with Taina Palombo-Price from LinkedIn Trevor Fellows on LinkedIn Liz Rutgersson on LinkedIn Melissa Selcher on LinkedIn Jim Habig on LinkedIn Louisa Wong on LinkedIn Ben Proudfoot on LinkedIn 🔑 Key Takeaways: Learn LinkedIn's new APIs and how they will transform B2B marketing. Exciting new product announcements like the LinkedIn Connected TV and live event ads. Expert discussions on the importance of creativity and diversity in advertising. 🕒 Timestamps: 0:13 - Overview happening to the recent B2Believe event 2:06 - Deep dive into the evolution of LinkedIn APIs and their impact 4:34 - The messaging workflows that potentially come to LinkedIn 5:26 - Exploration of LinkedIn's new advertising API and measurement tools 9:16 - LinkedIn's new event features and product announcements 10:35 - New ability for companies for better tracking and measurement of maturity index 11:58 - LinkedIn Connected TV and LinkedIn Premier 14:21 - Highlights from keynote speeches and panel discussions 17:42 - LinkedIn documentary about B2B marketing ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 Learn More: 🌐 Top LinkedIn Ads Agency in the US , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Certified Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
Measuring What Matters: LinkedIn Ad's New Measurement Tools 33:59

1 year ago33:59

33:59

✨ Dive into our latest exploration, where we inviteJohanna and Jae from the LinkedIn to uncover the intricacies and developments in LinkedIn ad's new measurement products. From the evolution of privacy measures and the importance of data foundations to innovative tools like the Conversions API and Website Actions, this episode is your go-to source for measuring what matters in the B2B market and mastering LinkedIn's advertising platform. 📝Special Episode Links: LinkedIn Marketing Solutions LinkedIn Conversions API (Cappy) Information Website Actions Feature Revenue Attribution Report Overview Company Engagement Report Insights Advanced Insights with Habu Clean Room Beta Predictive Audiences Program Johanna Kimura on LinkedIn Jae Oh on LinkedIn 🔑 Key Takeaways: The shift towards privacy-centric advertising requires a strong data foundation and the use of first-party data. LinkedIn's Conversions API and Website Actions offer powerful ways to track and measure campaign performance. Revenue Attribution and Company Engagement Reports provide deep insights into how advertising efforts translate into business outcomes. The importance of aligning marketing measurement with business goals is focusing on metrics like average days to close. Embracing AI and new technologies can unlock more efficient and effective advertising strategies. 🕒 Timestamps: 0:25 - Johanna and Jae's background in LinkedIn marketing 1:19 - Recent developments in LinkedIn's ad platform 3:28 - The Pros and Cons of third party tools on LinkedIn 6:45 - The impact of privacy changes on digital marketing 9:24 - Challenges faced by B2B marketers in measurement 14:16 - LinkedIn's approach to measurement and the importance of data 16:31 - Overview of LinkedIn's measurement products and their benefits 23:04 - Customer success stories and practical applications of LinkedIn's tools 24:33 - Making use of the revenue attribution report to make connections. 26:09 - Tactical tips and the Measurement Maturity Index for implementing LinkedIn's measurement tools 31:04 - Future insights on privacy and B2B measurement on LinkedIn ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 Learn More: 🌐 Top LinkedIn Ads Agency in the US , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Certified Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
How to Find the Riches in the Niches on LinkedIn 12:54

1 year ago12:54

12:54

✨ Dive into our latest exploration, where we uncover the secrets to finding riches in the niches on LinkedIn! This episode is your go-to source to learn how to identify lucrative niches and tailor your strategies to maximize campaign engagement and optimize ROI results. 🔑 Key Takeaways: Tailoring advertising efforts to specific market segments improves engagement and ROI Segment audiences based on personas, including executives, decision-makers, and end-users, to personalize messaging and maximize relevance. Implement niched retargeting strategies based on audience engagement with specific campaigns. Create segmented email sequences tailored to different audience preferences. 🕒 Timestamps: 0:00 - Introduction to LinkedIn Ads Radio and Niching 2:51 - Understanding B2B marketing forces on LinkedIn 4:10 - Business strategy and niching 4:52 - Approaching campaigns with niching and targeting 8:14 - Utilizing Chat GPT for deeper audience analysis 9:33 - Creating segmented email sequences 10:18 - Implementing niched and targeting strategies effectively 11:42 - Episode summary, final tips and recommendation ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 Learn More: 🌐 Top LinkedIn Ads Agency in the US , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Certified Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
Triple Threat Document Ads 31:41

1 year ago31:41

31:41

Are you ready to turn your PDF files into an engaging LinkedIn lead magnet? If you want to optimize your guides and document reports to attract your audience, tune in! Let’s explore how you can captivate and spark meaningful interactions using the triple threat document ads! In this episode, you’ll learn the latest LinkedIn advertising features that users and advertisers can benefit from. We’ll provide a detailed analysis covering its benefits, design considerations, engagement tactics, and integration with lead generation efforts. Discover everything you need to know about leveraging document ads effectively and using this powerful ad format. Document Ads Specs: https://business.linkedin.com/marketing-solutions/success/ads-guide/document-ads Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Timestamps Audio: 00:53 - LinkedIn AI integrations 02:45 - How to win B2B quarterly report insights 06:04 - LinkedIn Ads account audit 07:06 - New post format and Ad format benefits 10:31 - Advantages of Documents Ads over Carousel Ads 16:55 - Optimization benefits and use cases of document ad 21:05 - Document ads limitations 22:49 - The best ideal format for document ad 28:12 - Triple threat ad format 29:18 - Best practices and tips ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 Learn More: 🌐 Top LinkedIn Ads Agency in the US , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Certified Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
Top LinkedIn Predictions for 2024 18:14

2 years ago18:14

18:14

Holiday break is over and 2024 officially starts. Are you ready for LinkedIn as your most powerful tool as a B2B marketer? Equip yourself with the knowledge and strategies needed to navigate the exciting changes that lie ahead in LinkedIn marketing. In this episode, you'll hear the most anticipated LinkedIn predictions for the year 2024. We'll bring you a comprehensive short-term and long-term look at what lies ahead in the ever-evolving landscape of this professional networking platform. We'll also share what's up and coming in the podcast's future, so stay tuned! Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Useful Resources: Top Personal Takeaways of 2023 Episode Suggestion: Thought Leaders Ads with Taina Palombo-Price from LinkedIn — Timestamps Audio: 01:47 - LinkedIn Ads Radio 2023 recap and what's coming in 2024 03:53 - Continuous growth of the organic social platform 04:56 - Automated comments "banhammer" and algorithm's favorite type of engagement 07:21 - AI-generated content and automated machine attribution performance 10:18 - LinkedIn Revenue Attribution Report supports more CRMs in the future 11:06 - Business level integration in LinkedIn Business manager 12:18 - Economic challenges and opportunities 14:19 - LinkedIn group and X (previously known as Twitter) comeback 16:06 - Video as a more powerful medium ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 Learn More: 🌐 Top LinkedIn Ads Agency in the US , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Certified Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
Prepare for a Big Q1 with LinkedIn Ads 9:15

2 years ago9:15

9:15

The first quarter of the year is undeniably a unique window for opportunity. It's a fresh new start; businesses are gearing up for ambitious goals, and marketers are seeking new opportunities to start the year strong. In this episode, you'll learn how to prepare and get your LinkedIn marketing ready for a big Q1. We'll walk you through what you need to know, what to expect, what works best for the quarter, and why Q1 is the golden time for your LinkedIn Ads strategy! So, if you want to level up your marketing game, tune in! And remember, Q1 is not just the beginning of the year; it's the beginning of your new chapter for marketing success. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Useful Resources: Q4 LinkedIn Ads Optimization to Finish the Year Strong Timestamps Audio: 00:39 - What to Expect in LinkedIn Ads in Q1: Campaigns and Competition 02:23 - Planning for the perfect strategy 03:33 - Check, audit, turn off the Q4 ads, use opportunity messaging for the new year 04:21 - Use opportunity messaging for the new year 05:38 - Manage your LinkedIn Ad bidding and budgeting 08:09 - LinkedIn Ads Q1 planning recap ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 Learn More: 🌐 Top LinkedIn Ads Agency in the US , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Certified Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
Thought Leader Ads with Taina Palombo-Price from LinkedIn 22:39

2 years ago22:39

22:39

Tune in to our latest episode of LinkedIn Ads Radio where we unlock the secrets of LinkedIn's newest ad format: Thought Leader Ads! Join us and our guest, Taina Palombo-Price from LinkedIn, as we dive into how these ads are transforming the B2B marketing landscape. Learn about their unique ability to boost individual profiles, hear about the many ways that companies are using them successfully, and discover their remarkable performance results. Plus, get a sneak peek into the future of these ads and practical advice on leveraging them for your brand. Don't miss out on this exciting episode that can amp up your LinkedIn presence! Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Useful Resources: LinkedIn Thought Leaders Ads LinkedIn Thought Leaders Ads Best Practices Guide to Thought Leadership on LinkedIn Connect with Taina Palombo-Price LinkedIn: https://www.linkedin.com/in/tainapalomboprice/ — Timestamps Audio: 00:44 - Taina's career background and what brought her to LinkedIn 03:28 - Understand the Thought Leader ads function 06:45 - Identify content worthy promotions 09:52 - Deeply approachable format 11:25 - Things you Can and Can't Do on Thought Leader ads 12:53 - Example of use cases on Thought Leader ads 14:40 - Combining organic and paid campaigns 16:12 - Types of results people can get on Thought Leader ads 18:03 - What to expect on the Thought Leader Ads future ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 Learn More: 🌐 Top LinkedIn Ads Agency in the US , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Certified Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
New LinkedIn Ads Features! 18:51

2 years ago18:51

18:51

Do you want to power up your LinkedIn ads game and stay ahead in the ever-evolving digital marketing landscape? Tune in as we unravel the new features that LinkedIn has introduced to make your advertising efforts smarter, more targeted, and undeniably impactful! In this episode, you’ll learn what’s new to the LinkedIn Ads platform and how to use these latest features effectively and laser-focus your marketing efforts. We’ll explore strategies to ensure your ads reach exactly the audience you want and drive visible results! Don’t miss out on this episode and elevate your LinkedIn ads game! Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Timestamps Audio: 00:59 - The time when Microsoft acquired LinkedIn 02:22 - Upgrade on the Document Ads on LinkedIn Ads platform 05:12 - New options on the document ads 06:22 - Thought leader ads to boost posts for individuals 07:46 - From Website demographic features to website retargeting audience 09:22 - Message ad format and conversation ad format 11:43 - LinkedIn forms to validate work email address 12:32 - Revenue Attribution report to associate LinkedIn impact and Campaign level breakdown 15:13 - Predictive audiences that operate to lookalikes ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 Learn More: 🌐 Top LinkedIn Ads Agency in the US , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Certified Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
Q4 LinkedIn Ads Optimizations to Finish the Year Strong 11:59

2 years ago11:59

11:59

Are you ready to finish the year strong with LinkedIn advertising? You may be someone who is looking for ways to optimize your ads and find success during the holiday season; then this episode is for you! Discover how to make the most out of this dynamic platform to achieve your year-end goals and maximize your ad campaign impact. You’ll learn the best strategies and tips to propel your LinkedIn ads efforts and help you ensure a successful Q4. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Timestamps Audio: 00:57 - End of the year traffic decrease and cost increase 03:48 - Black Friday concept for B2B business 05:22 - Shift offers more top-of-funnel brand awareness 07:15 - Refrain from launching brand-new campaigns 08:57 - Front-load budgets during the holiday 09:30 - Using the LinkedIn audience network ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 Learn More: 🌐 LinkedIn Ads Agency for B2B SaaS , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
[Masterclass] 8 - Next Level LinkedIn Advertising: Strategies for Scaling 16:24

2 years ago16:24

16:24

Scaling is one of the most exciting topics to talk about because this means that the marketing foundations you implement are working, and now you are ready to propel your LinkedIn ad campaigns to create more profit and growth. In this final episode of the LinkedIn Ads Masterclass, we’ll reveal the next-level advertising strategies and tactics for scaling your LinkedIn Ads campaigns and the optimization you want to make as your campaign is scaling. We’ll also talk about what’s coming up next to the LinkedIn Ads Radio, so stay tuned! Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Timestamps Audio: 01:26 - Signs That You Are Ready to Scale Your LinkedIn Advertising Campaign 02:53 - When is Not the Good Time to Scale 04:42 - Different Ways to Scale: Vertical Scaling, Horizontal Scaling, & Ad Format Expansion 07:14 - Golden Campaign Scaling Method for Enterprise-Level Accounts 08:46 - Scaling Optimization for Campaigns 13:23 - Masterclass Recap and What’s Next ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 Learn More: 🌐 LinkedIn Ads Agency for B2B SaaS , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
[Masterclass] 7 - Optimizing Your Campaigns Analytics and Performance Tracking 19:33

2 years ago19:33

19:33

Do you want to see if your LinkedIn Ad campaign is working or not? Look at the data and understand the numbers. Easier said than done, right? It's true looking and figuring out the numbers can be difficult and confusing, but if you understand your campaign well, it will help you make better decisions for your next campaign's success. In this episode, you'll learn how to harness the power of data by optimizing your campaign's analytics and performance tracking, focusing on data that matters, and getting insights into the campaign's effectiveness. Discover the advanced tracking techniques, key metrics, and tools that will take your campaign to the next level of results! Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Useful Resources: HubSpot Google's Looker Studio Timestamps Audio: 00:58 - Analytics and Performance Tracking Using Reporting Tools 03:45 - LinkedIn Performance Data: Date Range and Sample Set Size 05:26 - New Revenue Attribution Report (RAR) 06:34 - Maximum Delivery and Manual Bidding 10:12 - Cost Cap Bidding & CTR for Sponsored Content Ads 13:00 - Analyzing the Campaign's Demographic Performance Stats 14:41 - Monitor CTRs, Ad Spend Distribution, Frequency 16:53 - LinkedIn Quality Score ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 Learn More: 🌐 LinkedIn Ads Agency for B2B SaaS , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
[Masterclass] 6 - Advanced Techniques: Using LinkedIn's Ad Tools and Features 18:21

2 years ago18:21

18:21

LinkedIn's Ad tools go far beyond the basics, providing a goldmine of opportunities for businesses and marketers like you seeking to elevate their marketing efforts. In this episode, we'll explore the advanced techniques LinkedIn tools and features offer to help you maximize your reach, engagement, and conversion on the world's leading professional networking platform. Get ready to elevate your LinkedIn ad campaign and unlock new opportunities for your business success. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. LinkedIn Ads event conversion tracking – with Google Tag Manager: https://speedworksocial.com/linkedin-ads-event-conversions/ Episode Suggestions: [Masterclass] 3 - Getting Started - Creating Your First LinkedIn Ad Campaign [Masterclass] 4 - Targeting: How to Reach Your Ideal Audience on LinkedIn — Timestamps Audio: 01:33 - Initial LinkedIn Ad start to finish masterclass season 02:40 - Advance LinkedIn Ad tools: Planning your audience 04:16 - Syncing the audience to coordinate your efforts with your sales teams 05:06 - Different types of audience retargeting to build 08:23 - Advertise campaign feature: Bulk action & Demographic reporting 10:05 - The testing feature of LinkedIn Ad: AB Testing & Brand Lift Testing 13:55 - LinkedIn built-in analysis features: Insight tags, website demographics, & conversion tracking 16:00 - Tools that track and analyze the trigger click of audience action ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 Learn More: 🌐 LinkedIn Ads Agency for B2B SaaS , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
[Masterclass] 5 - Craft Compelling Ads: Copywriting and Design Best Practices 18:46

2 years ago18:46

18:46

In the world of advertising, the right words and visuals can make all the difference. A copy that resonates and a visually appealing design not only demands attention but also delivers results. In this episode, we'll discuss strategies and best practices in crafting your campaign materials that can elevate your LinkedIn and captivate your target audience. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Mentioned Resources: Breakthrough Advertising by Eugene M. Schwartz Confessions of an Advertising Man by David Ogilvy Ogilvy on Advertising by David Ogilvy The Adweek Copywriting Handbook by Joseph Sugarman Non-Designer's Design Book by Robin Williams --- Timestamps Audio: 01:18 - Strong copywriting is the foundation of marketing 03:00 - Different categories of creative strategy 04:41 - Key elements of high-performing LinkedIn Ad 05:47 - Pros start with the copy: Headline and Body Copy 07:53 - Design principles for eye-catching LinkedIn ads 10:43 - Video Ads for brand awareness 12:17 - 5 common mistakes to avoid in your LinkedIn ad creative 14:59 - Creative research on the company page on LinkedIn 15:44 - AI prompts for generating creative work ideas ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 Learn More: 🌐 LinkedIn Ads Agency for B2B SaaS , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
[Masterclass] 4 - Targeting: How to Reach Your Ideal Audience on LinkedIn 32:26

2 years ago32:26

32:26

Linkedin offers a treasure trove of potential clients, partners, and industry influencers, but finding and engaging with your ideal audience can be a challenge. If you are looking for ways to reach your ideal audience but are not sure how to target them on LinkedIn, tune in! In this episode, we’ll discuss the LinkedIn targeting strategy and how to best use them in your campaign and reach your ideal audiences fast. From creating a target persona to doing AB testing, this episode is packed with detailed information to help you reach and earn more while spending less. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. Mentioned Resources: Demandbase: https://www.demandbase.com/ 6sense: https://6sense.com/ Linkedin Industries V2: https://docs.google.com/spreadsheets/d/1BFIw7yNdAnEQZgkwEEmZnowT7AeYV_fcuiwAjfF1Y0Q/edit#gid=766589658 Timestamps Audio: 00:47 - The importance of targeting in advertising 01:59 - Creating a target persona in LinkedIn Ads 03:33 - Location targeting options 04:40 - Job specifics targeting options: Job Title, Job Function, & Job Seniority 10:13 - Skills and Experience targeting options 11:28 - Company specifics targeting options: Company category, Connection, and Followers, Industry, Size, and Revenue 17:16 - Demographic targeting options 19:15 - Interest and traits targeting 22:47 - Custom Audiences section 24:36 - Retargeting based on previous interactions 25:47 - Website targeting: Visitors and new website actions 26:52 - Third-party audiences to build lists 28:15 - AB testing to plan out the campaign -- ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 Learn More: 🌐 LinkedIn Ads Agency for B2B SaaS , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
[Masterclass] 3 - Getting Started: Creating Your First LinkedIn Ad Campaign 29:18

2 years ago29:18

29:18

Are you ready to level up your LinkedIn marketing game? Now that you know the right strategy and have a ready-to-go company page and profile (if not, listen to the previous episodes). It's time to create your first LinkedIn Ad Campaign to reach your target audience and connect your brand on the world's largest professional online platform. In this episode, I'll share a detailed step-by-step guide to creating your first LinkedIn Ad Campaign, equipping you with the right tools and knowledge to build effective ads that captivate, convert, and drive real business results. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. — Timestamps Audio: 01:05 - Create Ad Account and LinkedIn Campaign Manager 02:51 - What To Do Inside the Campaign Creation Screen 03:47 - Brand Awareness Campaign Objective 05:40 - 3 Objectives in Consideration Campaign Stage 10:50 - Conversation Campaign Objective 13:39 - The Conversion Optimization on LinkedIn's End 15:00 - Audience Targeting Section 16;50 - Ads Format to Use 21:46 - LinkedIn Audience Network 23:08 - Campaign Budget and Schedule 24:20 - Optimization Goals and Bidding Strategy 27:17 - Conversion Tracking Section ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 Learn More: 🌐 LinkedIn Ads Agency for B2B SaaS , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
[Masterclass] 2 - Set Up for Success: Your LinkedIn Company Page and Profile 8:39

2 years ago8:39

8:39

Do you want to make the most out of your money and effort with your LinkedIn Ads campaign? One of the ways to achieve that is by optimizing your company page and profile to boost and maximize your traffic. In this masterclass episode, I’ll share insider tips and best practices in setting up your company page and profile to help you create a magnetic presence that attracts the right connections, establishes your authority, and unlocks opportunities for business growth and success. Enjoy this episode? Let us know! Leave a rating and review on Apple Podcast and Spotify. — Timestamps Audio: 01:05 - 5 Real Recommendations for Your Company to Stand Out 03:27 - Why Your LinkedIn Profile Important for Ads Campaign 03:54 - Top 3 Tips for Getting Your Profile Success Ready 05:17 - How to Use Your Company Page and Profile on the LinkedIn Paid Ads 07:47 - Takeaways Recap ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 🔗 Learn More: 🌐 LinkedIn Ads Agency for B2B SaaS , Speedwork: https://speedworksocial.com/ 💼 LinkedIn Ads Expert , Anthony Blatner: https://www.linkedin.com/in/anthonyblatner/ For more engaging content, make sure to like, share, and subscribe!…

LinkedIn Ads Radio

1
[Masterclass] 1 - Intro to LinkedIn Ads: Plan Your B2B Marketing Funnel 21:45

2 years ago21:45