))
2022 brand opportunities & dominant consumer trends with Stephen Kraus & Jon Last
Manage episode 323469782 series 3006963
Content provided by QuestionPro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by QuestionPro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
On 18th Jan 2022, three leading trend-watchers and insights experts, Stephen Kraus (Executive Director, Market Research Institute International), Jon Last (President, Sports & Leisure Research Group), and Dan, conducted a webinar titled "Consumer trends in 2022 & beyond: A global outlook!" On this week's show, they reunite to go over some updates and look at some more trends in the global consumer economy. The show will also tackle specific Q&As and evaluate granular trends for various demographics and industries.
You can also learn about changes in various categories and what transformative consumer trends you need to embrace to retain and bring in customers to stay above the curve.
You can watch a recap of the webinar and access the deck from the webinar "Consumer trends in 2022 & beyond: A global outlook!" to get an idea of why do marketers need to think of 'life + covid' rather than a 'post-covid' world, here: https://www.questionpro.com/webinar/consumer-trends-2022.html
29 episodes
Share
