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Pricing methodologies & analytics with Axel Kirstetter

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Manage episode 325037157 series 3006963
Content provided by QuestionPro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by QuestionPro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Due to different pricing strategies, techniques, and models, pricing research and analytics is a critical component of consumer research that many researchers struggle with. How do you derive optimal price points, calculate elasticity and profitability, and what models and techniques should you use? Join Axel Kirstetter, VP Product Marketing, Content Marketing & Pricing at Datasite, as he comes on the show to talk about pricing methodologies, analytics, and more.

  continue reading

29 episodes

Artwork
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Manage episode 325037157 series 3006963
Content provided by QuestionPro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by QuestionPro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Due to different pricing strategies, techniques, and models, pricing research and analytics is a critical component of consumer research that many researchers struggle with. How do you derive optimal price points, calculate elasticity and profitability, and what models and techniques should you use? Join Axel Kirstetter, VP Product Marketing, Content Marketing & Pricing at Datasite, as he comes on the show to talk about pricing methodologies, analytics, and more.

  continue reading

29 episodes

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