Beyond Keywords: Understanding Google’s Entity Game

Local SEO Unlocked

As local SEO takes a leap forward, businesses must adapt or risk being left behind. Our latest episode dives into the powerful world of entity-based SEO and how it can redefine your local search strategy. We explore the fundamental shift from keyword-heavy tactics to a more dynamic approach that focuses on relevant entities, helping search engines better understand your offerings.
Join us as we guide you through the intricate balance of optimizing your content, brand considerations, and enhancing user experience to draw in customers eager to discover what you have to offer. With expert insights into structuring your website content around Google’s knowledge graph and leveraging your Google Business Profile, the conversation unlocks actionable strategies you can implement right away.
This episode not only highlights the essence of crafting rich content that engages your audience but also touches upon the future of SEO and how businesses best prepare for advancing trends. Take the first step towards transforming how your business interacts with search engines and customers alike. Tune in now to harness the potential of entity-based SEO, and don't forget to share your thoughts and experiences afterward!

Thanks for tuning in to Local SEO Unlocked! If you enjoyed today’s episode, don’t forget to subscribe, leave a review, and share it with others who want to master Local SEO. Stay connected with us weekly for more insights on SEO! Until next time, keep optimizing and stay ahead in local search!

Chapters

1. Introduction to Local SEO (00:00:00)

2. The Shift to Entity (00:35:13)

3. Optimizing Your Google Business Profile (01:25:50)