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A User Experience Approach to Tone-of-Voice Adaptation: How inDrive improved its Spanish localization
Manage episode 503766033 series 3498549
The author presents a case study from ride-hailing app inDrive, detailing how the company addressed a problem with its Spanish-language localization strategy. After analyzing peer apps and gathering user feedback, inDrive was able to successfully adjust its messaging for Latin America and Spain.
656 episodes
Manage episode 503766033 series 3498549
The author presents a case study from ride-hailing app inDrive, detailing how the company addressed a problem with its Spanish-language localization strategy. After analyzing peer apps and gathering user feedback, inDrive was able to successfully adjust its messaging for Latin America and Spain.
656 episodes
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