Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Content provided by Brian Hastings and Justin Maines, Brian Hastings, and Justin Maines. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Hastings and Justin Maines, Brian Hastings, and Justin Maines or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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How We Revolutionized Hydration with Lemon and Water - w/ Yanni Hufnagel | Ep 58
Manage episode 482891209 series 3556322
Content provided by Brian Hastings and Justin Maines, Brian Hastings, and Justin Maines. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Hastings and Justin Maines, Brian Hastings, and Justin Maines or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this high-energy episode of the Logistics & Leadership Podcast, Justin sits down with Yanni Hufnagel, founder and CEO of Lemon Perfect—a $100 million beverage brand built from just lemons and water. Yanni shares the raw truth of leaving a career in Division I college basketball to start over in the world of CPG, navigating rejection, reinvention, and the relentless pursuit of building something extraordinary.
From his early days Googling “how to start a beverage company” to getting Lemon Perfect on shelves at Bristol Farms and earning the backing of investors like Beyoncé and Blake Griffin, Yanni takes us through the wins, the failures, and the identity-shifting moments that shaped his journey. This episode is a masterclass in hustle, vision, and staying resilient when the scoreboard isn’t in your favor.
Whether you’re a founder, athlete, or builder at heart, this conversation will leave you fired up to bet on yourself—again and again.
The Logistics & Leadership Podcast, powered by Veritas Logistics, redefines logistics and personal growth. Hosted by industry veterans and supply chain leaders Brian Hastings and Justin Maines, it shares their journey from humble beginnings to a $50 million company. Discover invaluable lessons in logistics, mental toughness, and embracing the entrepreneurial spirit. The show delves into personal and professional development, routine, and the power of betting on oneself. From inspiring stories to practical insights, this podcast is a must for aspiring entrepreneurs, logistics professionals, and anyone seeking to push limits and achieve success.
Timestamps:
(00:00) - From basketball coach to beverage founder
(02:10) - The aha moment with lemon water
(04:30) - Prototyping Lemon Perfect in his kitchen
(06:45) - When coaching doors closed, entrepreneurship opened
(09:00) - The early failures and near-pivot back to basketball
(11:30) - How 12 stores became a launchpad for growth
(14:00) - Building with fractional teams before hiring full-time
(16:15) - Why Yanni never sold the product—only the vision
(18:00) - The power of relationships and his investor network
(20:00) - Translating coaching culture into company culture
(22:30) - Facing adversity: oxidation issues and rebranding
(25:15) - Lemon Perfect 4.0 and rebuilding consumer trust
(28:45) - Fighting back from failure and regaining momentum
(32:00) - Yanni’s vision for Lemon Perfect’s legacy
Connect with Yanni Hufnagel:
LinkedIn: https://www.linkedin.com/in/yhufnagel
Instagram: https://yannihufnagel.com/
Website: https://www.instagram.com/yanni/?hl=en
Connect with us!
▶️ Website | LinkedIn | Brian’s LinkedIn | Justin’s LinkedIn
▶️ Get our newsletter for more logistics insights
▶️ Send us your questions!! [email protected]
Watch the pod on: YouTube
61 episodes
Share
Manage episode 482891209 series 3556322
Content provided by Brian Hastings and Justin Maines, Brian Hastings, and Justin Maines. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Hastings and Justin Maines, Brian Hastings, and Justin Maines or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this high-energy episode of the Logistics & Leadership Podcast, Justin sits down with Yanni Hufnagel, founder and CEO of Lemon Perfect—a $100 million beverage brand built from just lemons and water. Yanni shares the raw truth of leaving a career in Division I college basketball to start over in the world of CPG, navigating rejection, reinvention, and the relentless pursuit of building something extraordinary.
From his early days Googling “how to start a beverage company” to getting Lemon Perfect on shelves at Bristol Farms and earning the backing of investors like Beyoncé and Blake Griffin, Yanni takes us through the wins, the failures, and the identity-shifting moments that shaped his journey. This episode is a masterclass in hustle, vision, and staying resilient when the scoreboard isn’t in your favor.
Whether you’re a founder, athlete, or builder at heart, this conversation will leave you fired up to bet on yourself—again and again.
The Logistics & Leadership Podcast, powered by Veritas Logistics, redefines logistics and personal growth. Hosted by industry veterans and supply chain leaders Brian Hastings and Justin Maines, it shares their journey from humble beginnings to a $50 million company. Discover invaluable lessons in logistics, mental toughness, and embracing the entrepreneurial spirit. The show delves into personal and professional development, routine, and the power of betting on oneself. From inspiring stories to practical insights, this podcast is a must for aspiring entrepreneurs, logistics professionals, and anyone seeking to push limits and achieve success.
Timestamps:
(00:00) - From basketball coach to beverage founder
(02:10) - The aha moment with lemon water
(04:30) - Prototyping Lemon Perfect in his kitchen
(06:45) - When coaching doors closed, entrepreneurship opened
(09:00) - The early failures and near-pivot back to basketball
(11:30) - How 12 stores became a launchpad for growth
(14:00) - Building with fractional teams before hiring full-time
(16:15) - Why Yanni never sold the product—only the vision
(18:00) - The power of relationships and his investor network
(20:00) - Translating coaching culture into company culture
(22:30) - Facing adversity: oxidation issues and rebranding
(25:15) - Lemon Perfect 4.0 and rebuilding consumer trust
(28:45) - Fighting back from failure and regaining momentum
(32:00) - Yanni’s vision for Lemon Perfect’s legacy
Connect with Yanni Hufnagel:
LinkedIn: https://www.linkedin.com/in/yhufnagel
Instagram: https://yannihufnagel.com/
Website: https://www.instagram.com/yanni/?hl=en
Connect with us!
▶️ Website | LinkedIn | Brian’s LinkedIn | Justin’s LinkedIn
▶️ Get our newsletter for more logistics insights
▶️ Send us your questions!! [email protected]
Watch the pod on: YouTube
61 episodes
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Similar to Logistics & Leadership
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
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…
continue reading
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Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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Awarded Best of Apple Podcasts, The $100 MBA Show delivers practical business lessons for the real world. These no fluff episodes are packed with only the pure business building training you want. Omar Zenhom shares lessons, strategies and insights from 20+ years of entrepreneurship. He’s bootstrapped two multi-million dollar businesses (and several smaller businesses, too). Join him for short, actionable lessons on how to do everything from validating your idea, to audience-building and mar ...
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continue reading
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continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
10k279
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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