Hyperlocal Publishing: A Magazine Story

Lost in Jersey

Michael Stefanelli, the New Jersey division leader for Best Version Media, reveals how hyperlocal publishing is thriving while building community connections through positive storytelling and neighborhood focus.
• Hyperlocal print media is experiencing significant growth
• Magazines focus on positive local stories about neighbors, families, and community events
• Each magazine is free to residents and financially supported by local business advertising
• Local businesses benefit from consistent brand awareness that builds trust with potential customers
• Content comes from various sources including content coordinators, community submissions, and neighbor recommendations
• BVM's acquisition by HIG Capital aims to expand services to become full-service marketing agencies for small businesses
• The ideal publisher candidate doesn't need sales experience—many people have become successful by following the model
If you're interested in submitting a story to your local BVM magazine, check page three of your local magazine for publisher and content coordinator contact information. Business owners looking for marketing advice can reach out even if they don't plan to advertise.

Montclair Neighbors Magazine

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Chapters

1. Introducing Michael Stefanelli (00:00:00)

2. Podcasting Inspirations & Backgrounds (00:05:45)

3. Publishing in the Digital Age (00:09:55)

4. BVM's Hyperlocal Magazine Business Model (00:16:27)

5. Marketing Strategy & Storytelling Approach (00:21:54)

6. Future Growth & Company Acquisition (00:29:21)

7. Celebrating New Jersey's Unique Appeal (00:36:10)