It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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Fighting Cultural Resistance: Moving From Brick&Mortar to Click&Mortar
Manage episode 424680733 series 2974113
Content provided by MING Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MING Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Rod Strother has taken up digital and social leadership roles at Lenovo and StarHub, transforming e-commerce and social media to improve customer experiences. He shares his story on overcoming cultural resistance and transforming digital customer journeys to make businesses thrive.
Chapters
1. Fighting Cultural Resistance: Moving From Brick&Mortar to Click&Mortar (00:00:00)
2. Like, how was the situation when you entered StarHub? (00:01:45)
3. There wasn't a clear definition of what digital transformation means to the company. (00:03:09)
4. Outsourcing vs insourcing and how it affects customer experience? (00:07:19)
5. How was the retail transformation of the e-commerce side and the mindset shift journey like? (00:10:52)
6. Changing user experience to get people to purchase online. (00:14:14)
7. Was there anything about incentives that was done? (00:18:28)
52 episodes
Share
Manage episode 424680733 series 2974113
Content provided by MING Labs. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by MING Labs or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Rod Strother has taken up digital and social leadership roles at Lenovo and StarHub, transforming e-commerce and social media to improve customer experiences. He shares his story on overcoming cultural resistance and transforming digital customer journeys to make businesses thrive.
Chapters
1. Fighting Cultural Resistance: Moving From Brick&Mortar to Click&Mortar (00:00:00)
2. Like, how was the situation when you entered StarHub? (00:01:45)
3. There wasn't a clear definition of what digital transformation means to the company. (00:03:09)
4. Outsourcing vs insourcing and how it affects customer experience? (00:07:19)
5. How was the retail transformation of the e-commerce side and the mindset shift journey like? (00:10:52)
6. Changing user experience to get people to purchase online. (00:14:14)
7. Was there anything about incentives that was done? (00:18:28)
52 episodes
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Similar to Lost In Transformation
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
Best Business Podcast (Gold), British Podcast Awards 2023 How do you build a fully electric motorcycle with no compromises on performance? How can we truly experience what the virtual world feels like? What does it take to design the first commercially available flying car? And how do you build a lightsaber? These are some of the questions this podcast answers as we share the moments where digital transforms physical, and meet the brilliant minds behind some of the most innovative products a ...
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Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Design Matters with Debbie Millman is one of the world’s very first podcasts. Broadcasting independently for over 15 years, the show is about how incredibly creative people design the arc of their lives. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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Where startup founders raise millions and listeners can invest. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made. Part of the Vox Media Podcast Network.
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