Transforming M&A: Lessons in Culture, Growth, and Purpose with Ron 'Omani' Carson

M&A Science

Ron “Omani” Carson, Founder and Chairman at Carson Group | Founder of Omya

We sit down with Ron “Omani” Carson, founder of Carson Group, for a wide-ranging conversation about transformation—both professional and personal. From launching a financial services firm out of a college dorm room to building a national platform with over $30 billion in assets under management, Omani shares the gritty beginnings, his early lessons in love affair marketing and systemization, and why his first M&A deal nearly broke him.

But the real story unfolds around age 50, when Omani underwent a profound mindset shift—from fear and scarcity to love and abundance. This new lens on leadership reshaped Carson Group’s culture, unlocked purpose-driven M&A, and set the stage for launching Omya, his newest venture focused on helping entrepreneurs align joy, legacy, and impact.

This episode is more than M&A—it’s a masterclass in reinvention, authentic leadership, and building businesses that matter.

Things you will learn:

• How to scale a firm through systemization and “love affair” client marketing

• What went wrong in Carson Group’s first M&A deal—and how they rebounded

• How trauma and personal evolution can drive professional reinvention

• What “conscious capitalism” looks like in a modern financial firm

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________ Episode Chapters:

[00:01:00] Dorm room origins and cold-calling farmers in Nebraska

[00:07:00] Early success, burnout, and chasing money without fulfillment

[00:10:30] Love affair marketing, process systemization, and client growth

[00:18:00] Lessons from their first M&A deal: culture clash, team turnover, missed red flags

[00:23:30] Partner program and minority investments: a better M&A model

[00:27:00] Personal transformation at age 50 and the birth of “Omani”

[00:35:00] Embracing spirituality, mental wellness, and psychedelic therapy

[00:40:00] Impact investing, farming regeneration, and the trillion-dollar goal

[00:46:00] How Carson’s culture shifted—and made M&A better

[00:51:00] 7-day water fasts, health optimization, and living life with intention

[00:55:00] The craziest M&A moment: the painful first acquisition