Episode 282, Universal Music Group and Apple Music announce Sound Therapy

Mac Minutes

In this episode, we will discuss Universal Music Group and Apple Music announce a new feature called Sound Therapy, Sound Therapy is a collection which leverages cognitive science and Universal Music Group’s roster of global superstars, adding subtle auditory beats to well-known curated tracks, aiming to help listeners focus, relax, and sleep.

The collection leverages cognitive science and UMG’s roster of global superstars, adding subtle auditory beats to well-known curated tracks, aiming to help listeners focus, relax, and sleep.

The Focus category is designed to support improved cognitive performance and concentration, tapping into the power of gamma auditory beats to help listeners get in the mindset to achieve optimum focus. White noise masks distracting sounds, aiming to help listeners stay in the moment.

The Sleep category is designed to encourage deeper sleep through an infusion of delta auditory beats or pink noise, which works similarly to white noise but uses natural sounds like rainfall and ocean waves.

Songs in the Relax category are made for letting go, blending and infusing in theta auditory beats to help achieve ultimate relaxation.