The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
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40: A new hire, outbound sales and finding new use cases for your product
MP3•Episode home
Manage episode 294546235 series 2571856
Content provided by Kyle Conarro and Landon Bennett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Conarro and Landon Bennett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Notes:
- First post-covid vacations
- New hire running customer operations and freeing Landon up to sell
- The struggles of handing-off tasks you've owned for years
- Force testing how the business runs without you
- What is a customer ops manager?
- What Landon has been doing on the outbound sales side and how it's going
- A new product direction/use case that's brought on $100k in ARR in the past few months
- How to find these opportunities
- How we're feeling about the Userfeed acquisition six months later
- Outbound sales email
- Copy pointers
- Industry-based sequences
- Tactics
- When email works and when it doesn't
- How we approached outbound at Rigor (selling to enterprise in a highly competitive incumbent market)
- Personalization do's and don'ts
- Why making assumptions in emails work
- Landon's first seed investment (Grayscale). See episode 15 where we talked to the CEO of Grayscale (Ty) about his business. By the way, they're hiring.
Links:
62 episodes
MP3•Episode home
Manage episode 294546235 series 2571856
Content provided by Kyle Conarro and Landon Bennett. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kyle Conarro and Landon Bennett or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Notes:
- First post-covid vacations
- New hire running customer operations and freeing Landon up to sell
- The struggles of handing-off tasks you've owned for years
- Force testing how the business runs without you
- What is a customer ops manager?
- What Landon has been doing on the outbound sales side and how it's going
- A new product direction/use case that's brought on $100k in ARR in the past few months
- How to find these opportunities
- How we're feeling about the Userfeed acquisition six months later
- Outbound sales email
- Copy pointers
- Industry-based sequences
- Tactics
- When email works and when it doesn't
- How we approached outbound at Rigor (selling to enterprise in a highly competitive incumbent market)
- Personalization do's and don'ts
- Why making assumptions in emails work
- Landon's first seed investment (Grayscale). See episode 15 where we talked to the CEO of Grayscale (Ty) about his business. By the way, they're hiring.
Links:
62 episodes
All episodes
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