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Episode 25: Auto Tariff Impact on Advertising, MNTN's S1 and the (lack of) SMB-CTV Opportunity, Top 20 Sellers' Ad Trends +Ads 101 on Media Agencies Prof. Janna Greenberg
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Each week on the M&W Podcast, we discuss Madison & Wall’s latest research and explore how and why money flows through the advertising economy.
This week that new work includes analyses of the impact of tariffs (whether fully enacted or not) on auto industry advertising, the new IPO filing from MNTN and what is says about the opportunity (or lack thereof) for small and medium sized businesses on connected TV a summary of our take on growth trends from the world's largest sellers of advertising and more!
In addition, our Advertising 101 series continues with a focus on the media agency business with Boston University professor Janna Greenberg.
This follows the past two weeks where we started diving into the role of agencies, first on Ep. 23 with Macquarie Securities' Tim Nollen and second on Ep. 24 with Heartmore's Carl Hartman where we focused on the function of the global account lead. Our first six parts focused on marketers and how they allocate resources (you can listen to these interviews on episodes 17-22 of The M&W podcast).
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