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Episode 13: 5 SEO Mistakes Retailers Make — and How to Fix Them with Samantha Conner
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If you’ve ever felt like your store’s website isn’t getting the traffic it deserves, you’re not alone — and SEO might be the missing piece. In this practical, no-fluff episode of Main Street Matters, host Patrick Keiser and guest Samantha Conner break down five of the most common SEO mistakes that independent retailers make and how to fix them without hiring an agency or becoming a tech expert.
From page titles and product descriptions to slow-loading images and Google Business Listings, Samantha walks through the missteps that quietly cost stores visibility and sales — and offers quick, manageable tips to improve your rankings and bring more local customers through your (real or digital) doors.
🛍️ You’ll learn how to:
- Avoid duplicate content and write product descriptions that convert
- Fix common mobile usability issues
- Use keywords the right way (not just stuff them everywhere)
- Improve your store’s local search visibility
- Make small website changes that lead to big results over time
If you’re a small business owner who wants to make your website work harder — or just understand SEO in plain English — this episode is for you.
Keywords: retail SEO tips, small business SEO, shop local marketing, Google Business Profile, e-commerce visibility, retail digital strategy, independent retailers, Heart on Main Street, Patrick Keiser
📲 Follow @heartonmainstreet on Instagram for more small biz strategies
🌐 Learn more at heartonmainstreet.org
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