Unlocking Business Potential: Harnessing AI and Data Gold in 2025

Make an IIIMPACT - The User Inexperience Podcast

Welcome back to another episode of "Make an IiIMPACT!" Today, we dive deep into the transformative power of AI and data. In our first episode of 2025, your hosts Makoto Kern, Brynley Evans and Joe Kraft are your AI/UX/Development experts @ IIIMPACT who will tell you how organizations have untapped potential of data and how to leverage that with AI to gain an advantage with their competition.

We'll discuss how businesses can leverage AI to transform their existing data into actionable insights, driving efficiency, customer satisfaction, and ultimately, revenue growth. From demand forecasting and churn prediction to customer feedback analysis and pricing optimization, this episode unpacks the myriad ways AI is revolutionizing the business landscape.

Joe also elaborates on the practical aspects of implementing AI solutions, demystifying the process and highlighting the importance of adapting quickly in this fast-evolving field. Whether you're a startup or a large corporation, this episode is packed with valuable insights on how to strike digital gold with AI.

IIIMPACT has been in business for +20 years. Our growth success has been rewarded by being on the Inc. 5000 for the past 3 years in a row as one of the fastest-growing private companies in the US. Product Strategy to Design to Development - we reshape how you bring software visions to life. Our unique approach is designed to minimize risk and circumvent common challenges, ensuring our clients can bring innovative and impactful products to market with confidence and efficiency.

We facilitate rapid strategic planning that leads to intuitive UX design, and better collaboration between business, design to development.

Bottom line. We help our clients launch better products, faster.

Support this channel by buying me a coffee: https://buymeacoffee.com/makotob

Timestamps

00:00 AI Revolutionizing Data Utilization

04:45 Unlocking Data Insights with AI

09:41 Demand Forecasting for Software Growth

14:05 AI Integrates Data for Insights

16:33 AI-Driven Customer Feedback Insights

19:00 Holistic Data Insights for Prioritization

24:35 Comprehensive AI Team Strategy

26:58 Client Expertise and Strategic Collaboration

28:46 "Adapt Fast or Fall Behind"

32:31 AI Simplifies Knowledge Capture

37:35 AI Integration Workshop Wrap-Up

38:54 "Many Thanks"

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Bios:

Makoto Kern - Founder and UX Principal at IIIMPACT - a UX Product Design and Development Consulting agency. IIIMPACT has been on the Inc 5000 for the past 3 consecutive years and is one of the fastest-growing privately-owned companies. His team has successively launched 100s of digital products over the past +20 years in almost every industry vertical. IIIMPACT helps clients get from the 'Boardroom concept to Code' faster by reducing risk and prioritizing the best UX processes through their clients' teams.

Brynley Evans - Lead UX Strategist and Front End Developer - Leading large-scale enterprise software projects for the past +10 years, he possesses a diverse skill set and is driven by a passion for user-centered design; he works on every phase of a project from concept to final deliverable, adding value at each stage. He's recently been part of IIIMPACT's leading AI Integration team, which helps companies navigate, reduce their risk, and integrate AI into their enterprise applications more effectively.

Joe Kraft - Solutions Architect / Full Stack Developer - With over 10 years of experience across numerous domains, his expertise lies in designing, developing, and modernizing software solutions. He has recently focused on his role as our AI team lead on integrating AI technology into client software applications.