How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
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Content provided by Katie Linder, Dr. Katie Linder, and Dr. Sara Langworthy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Linder, Dr. Katie Linder, and Dr. Sara Langworthy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
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This Is Woman's Work with Nicole Kalil
1 The 3 N’s - Negotiation, Networking & No with Kathryn Valentine | 327 37:43
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LikedLet’s talk about the three things women are told not to do: negotiate, network unapologetically, and say no like we mean it. Most of us have been programmed to default to yes—to the point that we feel guilty saying no, even when it’s the most obvious answer. And when we do say no? We often soften it, explain it away, and sugarcoat it so much that it barely sounds like a no at all. Kathryn Valentine—CEO of Worthmore Strategies and corporate badass helping companies retain and promote female talent—is here to flip that script. With experience advising Fortune 100s and dropping knowledge in places like HBR and Fast Company, Kathryn knows exactly how women can claim their worth, own their voice, and not feel bad about it. From salary talks to schedule shifts, from asking for more to turning down what doesn’t serve you, this episode is your reminder: your power doesn't come from being liked. It comes from knowing what matters and having the guts to go after it. Kathryn even drops her epic list of 76 things you can negotiate (yes, SEVENTY-SIX). So if you've ever softened your no or stayed silent in a meeting, this one’s for you. Connect with Kathryn: Website: www.worthmorestrategies.com 76 Things You Can Negotiate: www.76things.com Related Podcast Episodes: The Hard Truths Of Entrepreneurship with Dr. Darnyelle Jervey Harmon | 313 Toxic Productivity with Israa Nasir | 254 Be A Likeable Badass with Alison Fragale | 230 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices…
Content and Creativity
Manage episode 243584897 series 2551727
Content provided by Katie Linder, Dr. Katie Linder, and Dr. Sara Langworthy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Linder, Dr. Katie Linder, and Dr. Sara Langworthy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we talk about our different approaches to generating content for our businesses. We discuss our similarities and differences in thinking about how we make and share our content, and how we approach creativity. We share their strengths (and challenges) around creating different pieces of content like videos and blog posts, and how we approach the creative process more generally.
Transcript (.docx) - coming soon!
We answer:
- How do we approach content generation?
- How are we similar in different in our approaches to creativity?
- What are our anxieties (and superpowers) around creativity?
- How do we jumpstart creativity?
- How do we re-purpose old content?
- How do we avoid burnout when creating a lot of content?
Recommended Resources for this Episode:
- The Creativity Challenge – Tanner Christiansen
- Become an Idea Machine – Claudia Azula Altucher
Links to things we referenced during the podcast:
- Sara’s YouTube Channel
- Katie’s Podcasts
- More of Sara’s stuff
- More of Katie’s stuff
- Sara’s 8 Tips for Surviving Grad School video
- Jen Polk – FromPhDtoLife
- 4 Tendencies model from Gretchen Rubin
Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.
If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.
Thanks for listening!
62 episodes
ShareManage episode 243584897 series 2551727
Content provided by Katie Linder, Dr. Katie Linder, and Dr. Sara Langworthy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katie Linder, Dr. Katie Linder, and Dr. Sara Langworthy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
In this episode, we talk about our different approaches to generating content for our businesses. We discuss our similarities and differences in thinking about how we make and share our content, and how we approach creativity. We share their strengths (and challenges) around creating different pieces of content like videos and blog posts, and how we approach the creative process more generally.
Transcript (.docx) - coming soon!
We answer:
- How do we approach content generation?
- How are we similar in different in our approaches to creativity?
- What are our anxieties (and superpowers) around creativity?
- How do we jumpstart creativity?
- How do we re-purpose old content?
- How do we avoid burnout when creating a lot of content?
Recommended Resources for this Episode:
- The Creativity Challenge – Tanner Christiansen
- Become an Idea Machine – Claudia Azula Altucher
Links to things we referenced during the podcast:
- Sara’s YouTube Channel
- Katie’s Podcasts
- More of Sara’s stuff
- More of Katie’s stuff
- Sara’s 8 Tips for Surviving Grad School video
- Jen Polk – FromPhDtoLife
- 4 Tendencies model from Gretchen Rubin
Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder.
If you listen to the podcast on iTunes, please take a moment to rate and/or review the show.
Thanks for listening!
62 episodes
All episodes
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Make Your Way
1 MYW 62: Our Biggest Business Fears (A Retrospective) 45:40
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Play Later Play Later Lists Like LikedWe answer: Do we have any of the same fears that we had when our businesses started? What are our biggest business fears right now? How do we work through feelings of fear around our businesses? Mentioned in this episode: a previous episode where we talk about our business fears Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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Make Your Way
1 MYW 61: Marketing & Sales (A Retrospective) 50:12
50:12 Play Later Play Later Lists Like Liked50:12
Play Later Play Later Lists Like LikedWe answer: Does Sara still feel super icky about marketing and sales? What shifts have we made with our marketing and sales tactics? How do marketing tactics change as a business matures? How do we use testimonials in our businesses? What kind of sales information do we provide on our websites? How do we decide when to say no to new business? Mentioned in this episode: Sara's services on online virtual events Katie's coach training program Katie's Coach to Coach podcast Katie's Slow Hustle mastermind program Katie's podcast episode on projects and life practices Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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1 MYW 60: Online Presence & Brand Evolution (A Retrospective) 50:21
50:21 Play Later Play Later Lists Like Liked50:21
Play Later Play Later Lists Like LikedWe answer: How have our brands evolved and shifted? Have we seen growth in our online audiences? How have our websites changed over time? What lessons have we learned about our social presence? How do we use social media differently? How much time do we devote to the online presence of our businesses? How often do we update our websites? Mentioned in this episode: Sara's services on online virtual events Katie's coach training program Katie's Coach to Coach podcast Katie's Slow Hustle mastermind program Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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Make Your Way
1 MYW 59: Time and Project Management (A Retrospective) 54:49
54:49 Play Later Play Later Lists Like Liked54:49
Play Later Play Later Lists Like LikedWe answer: What tools are we currently using to manage tasks in our businesses? How have our project management strategies changed over time? What challenges do we have with time and project management now that we didn't have in the early days of our businesses? How do we keep track of projects we want to work on in the future? What templates do we use for projects and client work? Mentioned in this episode: ClickUp Notion Katie's recent podcast episode about ClickUp Canva Acuity Calendly Project Management Professional certification Sara's services on online virtual events Katie's coach training program Katie's Coach to Coach podcast Katie's Slow Hustle mastermind program Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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Make Your Way
1 MYW 58: Product and Service Design (A Retrospective) 48:22
48:22 Play Later Play Later Lists Like Liked48:22
Play Later Play Later Lists Like LikedWe answer: How do our systems impact our product and service design? How do we decide when to create or launch a new product or service? How have our products and services evolved and pivoted over time? How do we know what our audiences will purchase from us? What products and services have we decided to let go? What is the role of our instincts in creating products and services? Mentioned in this episode: Sara's services on online virtual events Katie's waiting list for her project management product Katie's radical self-trust framework Katie's coach training program Katie's online community, Prolific Katie's Slow Hustle mastermind program Katie's virtual yoga and planning retreat Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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Make Your Way
1 MYW 57: Money and Finances (A Retrospective) 1:05:26
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Play Later Play Later Lists Like LikedWe answer: How do we connect our values with what we charge for our services? How do we decide the value of our services and products? What are our "enough" numbers for what we earn? How have our money mindsets changed over time? What kinds of financial goals do we have now versus earlier in our businesses? When do we raise our rates? Mentioned in this episode: Do Scale by Les Mceown Sara's services on online virtual events Katie's coach training program Katie's product on blended course design Katie's Slow Hustle mastermind program Katie's online community, Prolific Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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Make Your Way
1 MYW 56: Part-Time vs. Full-Time Business Ownership (A Retrospective) 50:26
50:26 Play Later Play Later Lists Like Liked50:26
Play Later Play Later Lists Like LikedWe answer: How did we decide to go full-time or stay part-time in our businesses? Does Katie plan to go full-time with her business? Did Sara ever want to go back to a full-time job? What's the role of privilege in our business decisions? What does Katie's workload look like as a part-time business owner with a day job? What does Sarah's workload look like as a full-time business owner? Mentioned in this episode: Sara's services on online virtual events Katie's coach training program Katie's Slow Hustle mastermind program Emilie Wapnick's book How to Be Everything Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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Make Your Way
1 MYW 55: Getting Started with a Business (A Retrospective) 48:19
48:19 Play Later Play Later Lists Like Liked48:19
Play Later Play Later Lists Like LikedWe answer: How did we first come to know about entrepreneurship? How is running a business different from our past and current work in academia? What motivated us to first start our businesses? What challenges did we face when we first started our businesses? What would we tell our younger business owner selves? Mentioned in this episode: Katie and Sara's previous episode about 2020 business events Sara's services on online virtual events Katie's coaching practice Katie's books Katie's coach training program Katie's Slow Hustle mastermind program Emilie Wapnick's book How to Be Everything about multipotentialites Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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1 MYW 54: A Long-Awaited 2020 Business Update 1:27:47
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Play Later Play Later Lists Like LikedIn this episode, Sara and Katie offer a long-awaited update on how their businesses are doing in COVID-19 times. We answer: How are we doing in the midst of the pandemic? How are our businesses doing in the midst of a pandemic? What new services and products are we offering to our customers and clients? What helped us to pivot during COVID-19? How are we practicing self-care? How are our values offering guidance with ethical selling in a pandemic? Other things mentioned in this episode: Sara's services on online virtual events Katie's coach training program Katie's Coach to Coach podcast Katie's Slow Hustle mastermind program Katie's podcast episode on projects and life practices Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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Make Your Way
1 MYW 53: 2020 Business Goals & Intentions 1:05:56
1:05:56 Play Later Play Later Lists Like Liked1:05:56
Play Later Play Later Lists Like LikedIn this episode, Sara and Katie share their business plans and goals for 2020. We answer: How do we plan for an upcoming year? What are some of our 2020 goals and intentions? How do we plan to check-in on our goals to hold ourselves accountable in 2020? Other things mentioned in this episode: Powersheets goal planner Katie's new coach training program Katie's 7 Weeks to Radical Self-Trust group coaching program the Coach to Coach podcast Katie's virtual writing group program Katie's Prolific community the Slow Hustle mastermind program Sara's website update Sara's Honestly series Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie\_\_Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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Make Your Way
1 MYW 52: 2019 Business Reflections & Evolutions 1:02:35
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Play Later Play Later Lists Like LikedIn this episode, Sara and Katie reflect on how their businesses evolved in 2019 and report on whether they met their goals set earlier in the year. We answer: How did 2019 go for us? What lessons did we learn throughout the year? What good choices did we make throughout the year? What do we want to work on or what challenged us in 2019? Other things mentioned in this episode: Katie's new website the Braid branding agency Michelle Mazur (who Katie worked with on her keynote development) Katie's new coach training program Katie's 7 Weeks to Radical Self-Trust group coaching program the Coach to Coach podcast Katie's Prolific community Katie's new book on alternative academic careers the Slow Hustle mastermind program Katie's coach training program Katie's episode about practicing radical self-trust on the job market Katie's podcast episodes as a guest: Tara McMullin's podcast The Wealthy Teachers podcast Sara's website update Sara's Honestly series the Wandering Aimfully community Profit First Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie\_\_Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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1 MYW 51: Learning as a Business Owner with Cynthia Ganote 44:06
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Play Later Play Later Lists Like LikedIn this episode, Sara and Katie talk with Cynthia Ganote about how she is picking up business skills and learning about how to run her business over time. We answer: How has Cynthia built a business while working full time? What is Cynthia learning about herself as she's building her business? What does Cynthia recommend to others who are building businesses? What methods does Cynthia use to market a business built around difficult topics? Other things mentioned in this episode: the Slow Hustle mastermind program National Center for Faculty Development & Diversity Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie\_\_Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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Make Your Way
1 MYW 50: Thinking Big with Your Business with Stephanie Doscher 44:12
44:12 Play Later Play Later Lists Like Liked44:12
Play Later Play Later Lists Like LikedIn this episode, Sara and Katie talk with Stephanie Doscher about her experience developing a business with a partner and then on her own. We answer: How did Stephanie start her business? How did Stephanie know when it was time to separate from her business partner? What does Stephanie do when she feels fear in her business? What business task would Stephanie outsource in her business? Other things mentioned in this episode: the Slow Hustle mastermind program Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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Make Your Way
1 MYW 49: Professionalizing a Consulting Business with Mary Churchill 40:48
40:48 Play Later Play Later Lists Like Liked40:48
Play Later Play Later Lists Like LikedIn this episode, Sara and Katie talk with Mary Churchill about professionalizing her consulting over time. We answer: the Slow Hustle mastermind program More information on Mary's podcasts Other things mentioned in this episode: the Slow Hustle mastermind program Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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1 MYW 48: Creating a Flexible Career with Robbin Folsom 42:40
42:40 Play Later Play Later Lists Like Liked42:40
Play Later Play Later Lists Like LikedIn this episode, Sara and Katie talk with Robbin Folsom about starting her business to help families of people in recovery from addiction. We answer: What led Robbin to start her business? How did Robbin choose her area of business focus? What happened after Robbin discovered her why? What is Robbin doing now to grow her business? Other things mentioned in this episode: Marie Forleo Everything is Figureoutable ZigZag podcast the Slow Hustle mastermind program Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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Make Your Way
1 MYW 47: Starting a Business at Your Own Pace with Andrea Gregg 44:55
44:55 Play Later Play Later Lists Like Liked44:55
Play Later Play Later Lists Like LikedIn this episode, Sara and Katie talk with Slow Hustle participant Andrea Gregg about what it means to start her business at her own pace. We answer: What's been the most surprising part of starting a business? How do you engage in business when you aren't a heavy social media user? How do you decide whether you want to start a business? Other things mentioned in this episode: the Slow Hustle mastermind program Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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Make Your Way
1 MYW 46: A Quick Business Catch-up & Season 6 Intro 40:34
40:34 Play Later Play Later Lists Like Liked40:34
Play Later Play Later Lists Like LikedIn this episode, Sara and Katie offer some updates on their businesses and share about what listeners can expect in Season 6. Transcript (.docx) We answer: What's the latest with our businesses? What can listeners expect from Season 6? Other things mentioned in this episode: Katie's new website the Braid branding agency Michelle Mazur (who Katie worked with on her keynote development) Katie's new coach training program Sara's website updates the Coach to Coach podcast Katie's new book on alternative academic careers the Slow Hustle mastermind program Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
In this episode, Sara and Katie answer questions submitted by listeners via Twitter. We answer: How do we define success in our businesses now? What metrics did we use to define success in the first year of our businesses? What would we tell our earlier selves about business? What do we do when programs don't fill? How do we decide how to say yes or no to new opportunities? What unexpected hurdles came with setting up our LLCs? Other things mentioned in this episode: the Being Boss podcast the What Works podcast Canva MailChimp the Being Boss book the book Profit First Katie's recent podcast episode about saying no Wandering Aimfully Upwork Fiverr Pond5 Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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Make Your Way
In this episode, Sara shares her wariness and skepticism of testimonials. We discuss the different ways to leverage testimonials and warm referrals as a marketing strategy. We share the ways that “word of mouth” marketing from clients work to market our services and products. We talk about the pros and cons of affiliate marketing. Transcript (.docx) We answer: How do we use (or not use) testimonials to market our services? How might testimonials be useful? How are they not useful? What are warm referrals and how have our businesses benefited from them? What are our thoughts about affiliate marketing our products or services? Other things mentioned in this episode: Rock Your Bliss Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
In this episode, Sara and Katie discuss how they use funnels in their online businesses as a form of marketing, and how to set up intentional funnels in order to encourage people to go from passively following you, to actively purchasing products and services. We discuss how our passion in various aspects of our work informs how we create funnels for our services. Transcript (.docx) We answer: How do we use funnels to encourage our audiences to engage more deeply with our products and services? What are the different elements of our funnels? Are there funnels that we’re in the process of creating? How can we be more intentional in funneling people into our work? Other things mentioned in this episode: Young House Love Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
In this episode, Katie gets real about how much lead magnets drive her nuts, and what to consider about how they communicate about your values. We discuss how lead magnets can be a barrier between us and our audiences and instead, suggest being magnetic in your brand and personality to draw people to you. Transcript (.docx) We answer: What are lead magnets? What do lead magnets communicate about your values? What’s the difference between a lead magnet and magnetism? What does gathering emails using lead magnets mean for your email client management and open rates? Are there other kinds of lead magnets like signing up for a free webinar, you might use to gather emails that are a little more in-depth? What parts of our brands are magnetic for people? Other things mentioned in this episode: Wandering Aimfully Rock your Bliss Being Boss Brené Brown Elise Blaha Cripe Nicole Antoinette Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
In this episode, Sara and Katie discuss how to market their work in conversations, networking, conferences, or presentations. We share our feelings of awkwardness around networking at conferences, the elevator speech, and casually bringing up our work into conversation with potential clients or colleagues. We also talk a bit about our differences in setting boundaries and disclosure of personal information in public speaking. Transcript (.docx) We answer: What does it mean to do “in person marketing”? How do we infuse our work into those sometimes awkward networking conversations? How do we handle the “networking social hour” experience? What strategies do we use to make it easier to talk about our work in conversations and meetings with others? What are our differences in how much we disclose and set up boundaries? Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
In this episode, Sara gets real about how she struggles with doing social media marketing effectively. And Katie suggests ways to deal with the social media marketing aspects of running a business. We share some tips about making social media marketing work well, and talk about the option of outsourcing the work to others. We also talk about the spontaneity and fickleness of social media marketing. Transcript (.docx) We answer: What are our struggles with doing social media? What are ways to automate and schedule social media effectively? What things are we “bad” at vs. what things do we just not like doing? Other things mentioned in this episode: Get to work book planner Katie’s book on Managing your Professional Identity Online . Young House Love Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
In this episode, Katie and Sara talk about the buzzword “content marketing” and what it actually means, and how it’s actually one of the more natural ways of engaging in marketing. We discuss ways to begin content marketing, and how it can be a useful way of introducing people to your products and services. Transcript (.docx) We answer: What is content marketing? How is content marketing about relationship-building? How do we strategically use content marketing to let people know about the products and services we offer? How do we succeed (and fail!) at content marketing? What are the things that people respond to in your content and how does that inform your content generation? How do you create evergreen content? Other things mentioned in this episode: Get to work book planner Gradblogger Podcast Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
In this episode, Sara and Katie discuss the ways we use email lists to market our businesses, and what growth strategies we’ve tried. We talk about the goals of our lists, what metrics we use and how we clean our lists when we need to. We discuss the merits and drawbacks of using free downloads or content to get people to join your email list. Transcript (.docx) We answer: How do we use email lists in our marketing efforts? What are the goals with our email lists? What are the metrics we use to give us a sense for whether or not our efforts are successful? How do you clean up your email list? Do we use “freebies” to get people to sign up for lists? Other things mentioned in this episode: Katie’s weekly email blog post list Katie’s monthly digest email list Sara’s Honestly email list Sara’s Tip of the Month email list Katy Peplin’s Thrive PhD list Lisa Munro’s Writing Support email list Elise Blaha Cripe Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
In this episode, Sara and Katie begin a season deep dive into all things Marketing! ( insert nervous laughter here ) Marketing can mean a lot of different things. We describe what we discuss what we mean by marketing, especially from our academic perspectives, and the marketing topics we’re going to discuss this season. Transcript (.docx) We answer: What does the word “marketing” mean to us? What does the word “marketing” mean coming from an academic perspective? How do we think about imposter syndrome and how it plays out in marketing our businesses? Other things mentioned in this episode: Katie’s first book: Rampage Violence Narratives Why Women Don’t Apply for Jobs Unless They’re 100% Qualified Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
In this episode, Sara and Katie talk about active recovery, self-care, and taking time for ourselves. We discuss actively planning recovery into our work lives, knowing the signals that we need to take a break, and employing various wellness strategies. We talk about the side effects of doing really intensive creative work, and how to plan for downtime, and how not to feel guilty about needing time off. We answer: How do we recover from long, intense periods of work? What’s our beef with the term “self-care”? How does active recovery play a role in our work and lives? How do we build in time (and permission) to recuperate from when we’re depleted? What does wellness mean to us? How do we figure out which wellness strategy is going to best for us at what time? What signals do we recognize that indicate we need a break? Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
In this episode, Sara and Katie offer updates about several of the topics and ideas they discussed throughout the season. Transcript (.docx) We answer: Are we hitting our goals we discussed throughout season 4? What things are we NOT doing the way we thought we would? What other surprise behind-the-scenes things are happening that are affecting our businesses in early 2019? Tools/Systems we talked about wanting to spend some time with in 2019: Wordpress site updates Mailchimp - tagging and growing lists Acuity online scheduling YouTube making videos - Katie’s Channel ; Sara’s Channel Other things mentioned in this episode: Sign up for Sara’s Honestly Series email list Katie’s Prolific academic online writing community KonMari method of Marie Kondo - Tidying Up series on Netflix Making a Business Podcast Write a letter to Katie! Letter writing challenge Sara’s Honestly Series Katie’s Radical Self-Trust framework Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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Make Your Way
1 Setting Personal & Professional Boundaries 1:11:01
1:11:01 Play Later Play Later Lists Like Liked1:11:01
Play Later Play Later Lists Like LikedIn this episode, Katie and Sara discuss the boundaries they have set for what they share with their audiences. Transcript (.docx) We answer: What are our personal/professional boundaries in online spaces as female business owners? When do you share personal things? How do you share things authentically without being excessively negative? How does your online presence represent your brand? If/When do you decide to talk about the personal stuff? How do you interact with people who know you from your online content when they are overly personal in the first interaction? How do you be a woman on the internet? How do we deal with politics on the internet? Mentioned in this episode: Katy Peplin’s Twitter feed Hilarious World of Depression Podcast Terrible, Thanks for Asking Podcast Katie’s book: Managing Your Professional Identity on the Internet Sara’s Honestly Series Katie’s Radical Self-Trust framework Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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Make Your Way
In this episode, Sara and Katie discuss how they plan for reasonable amounts of growth in their businesses. Transcript (.docx) We answer: How does consolidating services or products result in intentional growth? What new things are we diving into, and how are we sustaining and strengthening our businesses? How are we growing in areas that already exist versus starting brand new things? How does scalability affect growth? Mentioned in this episode: Sara’s Honestly Series Katie’s Radical Self-Trust framework Contact us directly! You can find Sara at @DrLangworthy and Katie at @Katie__Linder . If you listen to the podcast on iTunes, please take a moment to rate and/or review the show. Thanks for listening!…
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