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Built for the Wild: Freaks of Nature's Julia Nimocks on Reinventing Skincare from the Outside In
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In this episode, Corey Gottlieb and Kareen Mallet sit down with Julia Nimocks, founder of Freaks of Nature, the skincare brand redefining what it means to be clean, sustainable, and high-performance. Julia shares the story behind the brand’s bold name, her passion for bio-based innovation, and what it takes to build a beauty company for people who don’t just admire nature—they live it.
From the challenges of creating truly sustainable formulations to the evolution of direct-to-consumer strategies, Julia gives us a look behind the scenes of building a brand that dares to do things differently. Tune in as we explore the future of eCommerce, the power of affiliate and social commerce, and how community-first thinking is changing the skincare game.
Whether you're a brand builder, a beauty lover, or just someone who thrives outdoors—this conversation will leave you inspired.
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