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Content provided by Chris Achard and Christian Genco, Chris Achard, and Christian Genco. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Achard and Christian Genco, Chris Achard, and Christian Genco or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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50 Deploying Empathy
Manage episode 310601289 series 2815196
Content provided by Chris Achard and Christian Genco, Chris Achard, and Christian Genco. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Achard and Christian Genco, Chris Achard, and Christian Genco or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This was supposed to be an interview with Michele Hansen, co-founder of Geocodio and author of "Deploy Empathy", but due to interview issues that part was lost :(. Instead, Chris and Christian talk about the book and do a customer interview exercise from it - which worked way better than either of us thought it was!
00:00 Intro
01:24 Don't just ask what people want
05:10 You have to be bad before you're good
07:11 Customer interview exercise
08:31 Q1 Can you tell me about a product you bought recently?
11:02 Q2 Where were you when you bought this?
13:07 Q3 Were you with anyone else when you bought it?
13:57 Q4 How did you make the purchase?
17:21 Q5 Before you bought it, was there any open questions for you?
19:34 Q6 Where did you first learn about this product?
21:52 Q7 What did you do when you first came across this product?
22:53 Q8 What were you hoping this would do for you?
24:54 Q9 What other products did you try before this?
26:22 Q10 How did it go when you first used this product?
27:07 Q11 Can you tell me about whether it did everything you were hoping it would do?
27:51 Q12 Would you buy it again?
28:19 Meta discussion about the interview exercise
30:49 Audio book as a private podcast
32:06 The not-interview
Timestamps created with https://clips.marketing by @cgenco
Stay tuned for a future episode that is actually an interview with Michele, or find her here now:
https://twitter.com/mjwhansen
deployempathy.com
132 episodes
Share
Manage episode 310601289 series 2815196
Content provided by Chris Achard and Christian Genco, Chris Achard, and Christian Genco. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Achard and Christian Genco, Chris Achard, and Christian Genco or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
This was supposed to be an interview with Michele Hansen, co-founder of Geocodio and author of "Deploy Empathy", but due to interview issues that part was lost :(. Instead, Chris and Christian talk about the book and do a customer interview exercise from it - which worked way better than either of us thought it was!
00:00 Intro
01:24 Don't just ask what people want
05:10 You have to be bad before you're good
07:11 Customer interview exercise
08:31 Q1 Can you tell me about a product you bought recently?
11:02 Q2 Where were you when you bought this?
13:07 Q3 Were you with anyone else when you bought it?
13:57 Q4 How did you make the purchase?
17:21 Q5 Before you bought it, was there any open questions for you?
19:34 Q6 Where did you first learn about this product?
21:52 Q7 What did you do when you first came across this product?
22:53 Q8 What were you hoping this would do for you?
24:54 Q9 What other products did you try before this?
26:22 Q10 How did it go when you first used this product?
27:07 Q11 Can you tell me about whether it did everything you were hoping it would do?
27:51 Q12 Would you buy it again?
28:19 Meta discussion about the interview exercise
30:49 Audio book as a private podcast
32:06 The not-interview
Timestamps created with https://clips.marketing by @cgenco
Stay tuned for a future episode that is actually an interview with Michele, or find her here now:
https://twitter.com/mjwhansen
deployempathy.com
132 episodes
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Similar to Makers.dev
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Behind every successful business, there’s a story you don’t hear—the sleepless nights, the moments of doubt, and the determination to keep going when everything feels impossible. That’s what Unbreakable Business is all about. Join host Akua Konadu each week as she sits down with entrepreneurs who share the raw, real side of their journey—the roadblocks they faced, the challenges they overcame, and the stories that don’t make the highlight reel, but the the ones that matters the most. If you’ ...
…
continue reading
Stephan Piscano founder of The Real Estate Networking Group the largest real estate group online interviews experts in real estate, finance, sports, motivation and more as we use common sense concepts to give investors insights on financial markets and have a lot of fun talking sports, politics and business motivation as well!
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Welcome to Why That Worked – Presented by StoryBrand.ai. Have you ever wondered why some brands, trends, or products become massive successes while others fade away? That’s exactly what this podcast explores. Hosted by Donald Miller, creator of the StoryBrand Framework, and co-hosted by Kyle Reed, each episode dives into the strategies behind the world’s biggest wins, breaking them down into clear, actionable insights you can use to create your own success. Discover how to craft clear and ef ...
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continue reading
Business tips for startups by proven entrepreneurs
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continue reading
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continue reading
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