Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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69 MicroConf Growth '22 Takeaways
MP3•Episode home
Manage episode 325611634 series 2815196
Content provided by Chris Achard and Christian Genco, Chris Achard, and Christian Genco. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Achard and Christian Genco, Chris Achard, and Christian Genco or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We both share our takeaways from Microconf.
00:00 Intro
00:37 Microconf growth '22
07:46 Takeaway #1: Focus instead of niche
13:16 Takeaway #2: Buying is harder than selling
19:35 subpoint: have a buyers guide
27:18 Takeaway #3: It's OK to optimize for experience instead of growth
39:05 Tall poppy syndrome
41:37 Excited for SaaS again
46:20 A nice little Italian restaurant on the internet
50:28 Hot take #1: Google voice style frontend for Twilio
55:20 Hot take #2: Tree map for expenses in QuickBooks
01:02:00 Fixed audio
Timestamps created with https://clips.marketing by @cgenco
🚽 “How to Craft a Story that Sells” by April Dunford: https://www.recap.app/april-dunford
🔍”How to Go-To-Market Across Many Verticals” by Asia Orangio: https://www.recap.app/asia-orangio
🐎”Ending Well: The Complex Psychology of Exiting Your Company” by Sherry Walling: https://www.recap.app/sherry-walling
☑️The 7-Figure To Do List: 29 Tactics To Level-Up Your Business In 60 Minutes or Less by Rob Walling: https://www.recap.app/rob-walling-2022
🚀”Here’s the exact method I used to scale to $100k MRR in 12 months”: https://twitter.com/nathanbarry/status/1512782207508643845
🌳Grand Perspective’s tree map: http://grandperspectiv.sourceforge.net/
🍝 “Nice Italian restaurant of the internet”: https://youtu.be/0CDXJ6bMkMY
132 episodes
MP3•Episode home
Manage episode 325611634 series 2815196
Content provided by Chris Achard and Christian Genco, Chris Achard, and Christian Genco. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chris Achard and Christian Genco, Chris Achard, and Christian Genco or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
We both share our takeaways from Microconf.
00:00 Intro
00:37 Microconf growth '22
07:46 Takeaway #1: Focus instead of niche
13:16 Takeaway #2: Buying is harder than selling
19:35 subpoint: have a buyers guide
27:18 Takeaway #3: It's OK to optimize for experience instead of growth
39:05 Tall poppy syndrome
41:37 Excited for SaaS again
46:20 A nice little Italian restaurant on the internet
50:28 Hot take #1: Google voice style frontend for Twilio
55:20 Hot take #2: Tree map for expenses in QuickBooks
01:02:00 Fixed audio
Timestamps created with https://clips.marketing by @cgenco
🚽 “How to Craft a Story that Sells” by April Dunford: https://www.recap.app/april-dunford
🔍”How to Go-To-Market Across Many Verticals” by Asia Orangio: https://www.recap.app/asia-orangio
🐎”Ending Well: The Complex Psychology of Exiting Your Company” by Sherry Walling: https://www.recap.app/sherry-walling
☑️The 7-Figure To Do List: 29 Tactics To Level-Up Your Business In 60 Minutes or Less by Rob Walling: https://www.recap.app/rob-walling-2022
🚀”Here’s the exact method I used to scale to $100k MRR in 12 months”: https://twitter.com/nathanbarry/status/1512782207508643845
🌳Grand Perspective’s tree map: http://grandperspectiv.sourceforge.net/
🍝 “Nice Italian restaurant of the internet”: https://youtu.be/0CDXJ6bMkMY
132 episodes
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