🎙️ The GRIN Factor: Ryan Debenham on Scaling Influencer Marketing with AI

Making Data Simple

#Data Science #Science #Business #Business News #Making Data Simple #Make #Data #Simple #Big #Martin #IBM #Engineering #Design

36:16

DANMMMMM…Have I got a show for you! First, a lot of Sister Wives tea - new rumors have surfaced Janelle Brown is leaving the show. Plus, Gabe Brown gives a life update after losing and tragically finding his brother Garrison dead. Sadly, Garrison took his own life in March 2024. Then we head over to discuss the new Welcome To Plathville tea. The first pictures of Micah Plath have surfaced after being beat up by his brother Issac and it doesn’t look good for the future of his modeling career. Lastly, we discuss the latest in the Justin Baldoni v Blake Lively case, Justin is back on social media and it was the perfect social media return. Timestamps: 00:00:00 - Open and new Sister Wives news 00:05:43 - Janelle Brown leaving the show? Sister Wives Closet is officially closed 00:12:45 - A new pic of Micah Plath’s broken nose has surfaced 00:18:18 - Justin Baldoni back on social media and Taylor Swifts team is pissed at Justin Baldoni MY Go Big Podcasting Courses Are Here! Purchase Go Big Podcasting and learn to start, monetize, and grow your own podcast. USE CODE: MOM15 for 15% OFF (code expires May 11th, 2025) **SHOP my Amazon Marketplace - especially if you're looking to get geared-up to start your own Podcast!!!** https://www.amazon.com/shop/thesarahfrasershow Show is sponsored by: Download Cash App & sign up! Use our exclusive referral code TSFS in your profile, send $5 to a friend within 14 days, and you’ll get $10 dropped right into your account. Terms apply Horizonfibroids.com get rid of those nasty fibroids Gopurebeauty.com science backed skincare from head to toe, use code TSFS at checkout for 25% OFF your order Nutrafol.com use code TSFS for FREE shipping and $10 off your subscription Rula.com/tsfs to get started today. That’s R-U-L-A dot com slash tsfs for convenient therapy that’s covered by insurance. SkylightCal.com/tsfs for $30 OFF your 15 inch calendar Quince.com/tsfs for FREE shipping on your order and 365 day returns Warbyparker.com/tsfs make an appointment at one of their 270 store locations and head to the website to try on endless pairs of glasses virtually and buy your perfect pair Follow me on Instagram/Tiktok: @thesarahfrasershow ***Visit our Sub-Reddit: reddit.com/r/thesarahfrasershow for ALL things The Sarah Fraser Show!!!*** Advertise on The Sarah Fraser Show: thesarahfrasershow@gmail.com Got a juicy gossip TIP from your favorite TLC or Bravo show? Email: thesarahfrasershow@gmail.com Learn more about your ad choices. Visit megaphone.fm/adchoices…

about a year ago 40:44

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🚀 What’s the secret to building a world-class influencer marketing program? Ryan Debenham, CEO of GRIN, joins Making Data Simple to break down the future of creator-driven marketing, AI’s role in the space, and how GRIN is reshaping brand-influencer partnerships.

💡 From Red Bull’s marketing playbook to a key conversation about the “Secret Sauce”, Ryan shares the insights, technology, and mindset needed to scale a creator-powered brand in today’s digital economy.

🔹 Key Topics:
✅ What makes a great influencer?
✅ How GRIN is redefining the industry
✅ AI’s impact on marketing
✅ The future of remote companies

⌛️Minute Markers

02:11 Meet Ryan Debenham
07:54 Running a Startup
08:46 Modeled after Red Bull
12:01 GRIN
15:44 Influencer Marketing
17:52 Who are the Influencers
18:45 Secret Sauce
22:51 The Technology
24:51 The 2-Min GRIN Pitch
31:16 AI in Marketing
34:32 GRIN's Future
36:06 A Remote Company
38:35 In Closing

📢 Listen now!

🎧 Guest: Ryan Debenham | LinkedIn | Website
🌍 Host: Al Martin, WW VP Technical Sales, IBM | LinkedIn

📩 Want to be a guest? Email us at almartintalksdata@gmail.com

🔗 Hashtags:
#MakingDataSimple #InfluencerMarketing #CreatorEconomy #AIinMarketing #BrandGrowth #MarketingTech #Leadership #GRIN #RyanDebenham

Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.

453 episodes

🎙️ The GRIN Factor: Ryan Debenham on Scaling Influencer Marketing with AI

Making Data Simple

711 subscribers

published about a year ago

MP3•Episode home

Send us a text

🔹 Key Topics:
✅ What makes a great influencer?
✅ How GRIN is redefining the industry
✅ AI’s impact on marketing
✅ The future of remote companies

⌛️Minute Markers

📢 Listen now!

🎧 Guest: Ryan Debenham | LinkedIn | Website
🌍 Host: Al Martin, WW VP Technical Sales, IBM | LinkedIn

📩 Want to be a guest? Email us at almartintalksdata@gmail.com

🔗 Hashtags:
#MakingDataSimple #InfluencerMarketing #CreatorEconomy #AIinMarketing #BrandGrowth #MarketingTech #Leadership #GRIN #RyanDebenham

453 episodes

#Data Science #Science #Business #Business News #Making Data Simple #Make #Data #Simple #Big #Martin #IBM #Engineering #Design

All episodes

Making Data Simple

1
In case you missed it....The Future of Risk, Powered by AI with Kathy Stares, EVP of North America at Provenir 35:29

11 hours ago35:29

35:29

Send us a text 🎧 REPLAY ALERT: The Future of Risk, Powered by AI In case you missed it the first time — we’re bringing back this incredible conversation with Kathy Stares , EVP of North America at Provenir . Kathy dives into how Provenir’s AI-powered risk decisioning software processes over 4 billion transactions annually across 50+ countries. From fintech to traditional banking, learn how this platform is shaking up risk strategies with automation, innovation, and global reach. 🌍 Why does risk decisioning need AI? 🚀 What’s driving the next wave of banking transformation? 📊 How can Gen Z shape the future of financial services? Timestamps: 01:14 Meet Kathy Stares 04:34 The Start of Summer 08:01 AI-Powered Risk Decisioning 11:31 The Tech Behind Provenir 13:42 Models 14:32 Data Source 16:43 The Business Problem 17:33 Banking Strategies 18:48 Platform Scope 20:28 Automation 21:46 Provenir’s Differentiator 22:47 Millennials & Gen Z 29:05 Trends to Watch 31:57 Kathy’s Takeaway 33:28 Connect with Provenir 35:25 The Wealthy Barber 🎙️ Guest: Kathy Stares 🔗 Learn more: provenir.com #AIinFinance #FintechInnovation #RiskDecisioning #FinancialServices #AIReplay #Automation #FutureOfBanking #GenZFinance #WomenInTech #MakingDataSimple #TechPodcast #ProvenirAI #PodcastReplay Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

Making Data Simple

1
Part 2: Automation Remix: Observability, IBM Concert & the Next Wave of IT Ops 20:26

8 days ago20:26

20:26

Send us a text We’re back for Part 2 of our Automation deep-dive—and the hits just keep coming! Host Al Martin reunites with IBM automation aces Sarah McAndrew (WW Automation Technical Sales) and Vikram Murali (App Mod & IT Automation Development) to push past the hype and map out the road ahead. 🎬 Episode Highlights 00:12 Observability – why seeing everything is half the battle 04:17 IBM Concert – orchestrating dev, ops & business in one score 07:42 Tech vs. Culture – the million-dollar question 11:34 Real-world use cases that ship value today 13:65 Scanning the Future of Automation (spoiler: it’s closer than you think) 15:32 Hashi – tooling that scales with you 17:42 Top resources to learn more and stay ahead of the curve 18:13 Lightning-round fun to wrap it up Whether you’re wrangling legacy systems or architecting cloud-native dreams, this conversation will spark ideas, bust myths, and give you action items of immediate value. Smash that play button, tag a colleague, and join the movement to #MakingDataSimple! 🔗 Connect: Sarah McAndrew LinkedIn | Vikram Murali LinkedIn 🌐 Explore IBM Automation: ibm.com/automation #MakingDataSimple #IBMAutomation #Observability #TechPodcast #FutureOfWork Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

Making Data Simple

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Automation Unleashed: IBM’s Sarah McAndrew, VP & Vikram Murali, VP Chart the Future 26:27

15 days ago26:27

26:27

Send us a text Buckle up—automation is shifting into high gear! In Part 1 of our Automation mini-series, host Al Martin VP WW Technical Sales sits down with IBM insiders Sarah McAndrew (VP WW Automation, Technical Sales) and Vikram Murali (VP App Mod & IT Automation, Development) to decode the now and next of enterprise automation. 🔑 What’s inside 00:53 Meet Sarah McAndrew VP WW Automation, Technical Sales 01:29 Meet Vikram Murali VP App Mod & IT Automation, Development 03:25 A crisp, boardroom-ready definition of automation 09:21 Why observability is automation’s super-power 11:45 The latest breakthroughs propelling innovation faster than ever 22:29 How Aspera rockets data transfer into warp speed 23:43 The big “Why IBM?”—and why it matters for your bottom line Expect practical tips you can deploy tomorrow, myth-busting insights, and bold predictions that will have your Dev & Ops teams buzzing. Hit play, share with a tech-curious friend, and let’s #MakeDataSimple—together. 🔗 Connect: Linkedin Sarah McAndrew | LinkedIn Vikram Murali 🌐 Explore IBM Automation: ibm.com/automation #MakingDataSimple #IBMAutomation #AI #Observability #TechPodcast #FutureOfWork Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

Making Data Simple

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Unlock Mega Thinking: The CEO Mindset for Smarter, Faster Leadership Decisions with Dave Martin—CEO, tech entrepreneur, investor coach to elite CEOs 40:17

22 days ago40:17

40:17

Send us a text In this powerhouse episode of Making Data Simple , we welcome Dave Martin —CEO, tech entrepreneur, investor coach to elite CEOs, and bestselling author of Mega Thinking: A Simple, Powerful Process to Think Smarter and Make Better Leadership Decisions . From Silicon Valley to boardrooms worldwide, Dave breaks down how top leaders think differently, make high-stakes decisions with clarity, and unlock their full leadership potential. Whether you’re scaling a startup or leading a Fortune 500, these are the insights that move the needle. ⏱️ Episode Breakdown 02:38 – Meet Dave Martin : From tech entrepreneur to investor coach—Dave’s leadership journey 05:27 – Silicon Valley Secrets : What makes this innovation hub tick? 08:17 – The Inception of Mega Thinking : Where breakthrough leadership strategies begin 10:57 – Startups Unfiltered : What it really takes to succeed (and survive) 14:00 – What is Mega Thinking? : The simple yet powerful framework to level up your leadership 21:05 – Mega Thinking in Action : How top performers apply it daily 24:07 – What Holds People Back? : The hidden barriers between you and your next big idea 27:26 – Mega Thinking Summary : Your rapid-fire leadership playbook 33:06 – Reminiscing IBM : Timeless leadership lessons from a tech giant 34:28 – The Most Powerful Leaders : How they think differently—and why it works 36:42 – Final Thoughts : Dave’s rapid-fire leadership advice you can apply today 38:46 – How to Reach Dave Martin : Continue the conversation and go deeper 🔗 Connect with Dave: LinkedIn 🌐 Website: megathinkingbook.com #MegaThinking #LeadershipUnlocked #ExecutiveMindset #ThinkSmarterLeadBetter #StartupSuccess #SiliconValleySecrets #BusinessInnovation #LeadershipDecisions #MakingDataSimple #CEOInsights #TechLeadership #PodcastPower Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

Making Data Simple

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Inside IBM’s TechXchange: The AI-Fueled Conference Techies Can’t Afford to Miss, with Amy Tennison, VP of IBM TechXchange and Client Advocacy and Graeme Noseworthy, TechXchange Content & Experiences 38:09

29 days ago38:09

38:09

Send us a text What makes IBM TechXchange different — and why is it a must-attend for techies? In this episode, we’re joined by two powerhouses behind the scenes: Amy Tennison , VP of IBM TechXchange & Client Advocacy, and Graeme Noseworthy , TechXchange Content & Experiences. We explore the ethos of TechXchange, how it's curated for technologists of all skill levels, and why it's more than just an event — it's an experience that continues all year long. From strategic content design to the future of tech conferences, you’ll hear insider insights and behind-the-scenes stories that bring TechXchange to life. ⏱️ Time Markers: 03:06 Meet Amy Tennison 03:54 Meet Graeme Noseworthy 05:51 What IS TechXchange 10:31 TechXchange is Always On! 16:32 The Cost of Learning: Time 22:12 Targeting Different Skill Levels 27:07 Where Are Tech Events Heading? 28:52 Session Curation 33:03 The WHY of TechXchange 34:00 Finally, What to Know 36:29 For Fun 💡 Whether you're a hands-on architect, an emerging developer, or a tech lead looking to sharpen your edge — this episode is for you . #TechXchange #IBMPodcast #MakingDataSimple Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

Making Data Simple

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🧠 Dr. Ruchir Puri on the Next Frontier: Open Models, Smarter AI, and Human-Level Reasoning (Part 2) 27:14

5 weeks ago27:14

27:14

Send us a text 👤 About the Guest Dr. Ruchir Puri is IBM Fellow and Chief Scientist at IBM Research. He’s a master inventor with 70+ patents and decades of leadership in scalable AI, chip innovation, and open-source contributions. From Watson to watsonx, he’s been shaping the AI landscape for decades — and he’s not slowing down. Inside This Episode In Part 2, Ruchir unpacks the macro forces shaping AI — from Jensen Huang’s bold prediction to IBM’s leadership in open-model ecosystems and the emerging blueprint for AGI (Artificial General Intelligence) . It’s a mix of sharp insight, grounded realism, and future-forward thinking. ⏱️ Chapters & Timing 00:12 – Jensen Huang's Prediction Ruchir’s take on NVIDIA’s CEO and whether the 2029 AGI forecast holds water. 04:15 – The Open-Model Ecosystem Why IBM is betting on openness — and what that means for enterprise AI. 07:21 – Why IBM Granite? A breakdown of Granite’s strengths, flexibility, and why it’s built to scale responsibly. 09:58 – Model Indemnification The legal side of LLMs. Ruchir explains how IBM handles risk and accountability. 11:32 – AI Implementation Challenges Beyond the hype: What really gets in the way of successful AI deployment? 14:20 – AI in Politics A frank look at how AI is already reshaping elections, media, and power dynamics. 15:35 – AI Chipsets From GPUs to custom silicon, Ruchir highlights what’s next in the AI compute race. 18:37 – AGI = IQ, EQ, RQ Artificial General Intelligence, demystified. Why intellect alone isn’t enough — and how reasoning and empathy fit in. 24:15 – The Human Brain’s Efficiency What AI can learn from 20 watts of organic genius. 💬 Key Ideas You can’t have AGI without reasoning. That’s the ‘RQ’ — and it’s the missing piece. The future isn’t one model to rule them all. It’s an ecosystem — modular, open , and responsible. IBM’s commitment to indemnification isn’t just legal — it’s about trust in enterprise AI . 🔥 Why You Should Listen This episode goes beyond buzzwords. If you're serious about what’s coming next in AI — how we’ll build it, govern it, and live with it — Ruchir offers a rare combination of technical clarity and visionary leadership. 🎧 Subscribe for More Don't miss upcoming episodes that help you lead with clarity in the AI era — the Making Data Simple way. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

Making Data Simple

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A Masterclass on AI with Ruchir Puri, Chief Scientist IBM: From Prompt Engineering to Agentic AI (Part 1) 29:40

6 weeks ago29:40

29:40

Send us a text 🎙️ Ruchir Puri (Part 1): From Prompt Engineering to Agentic AI Guest: Ruchir Puri , Chief Scientist at IBM Research 📍 Website: ibm.com/watsonx 🎧 Host: Al Martin, Worldwide VP, Technical Sales, IBM 📨 Want to be a guest? Email us at almartintalksdata@gmail.com 👤 About the Guest Dr. Ruchir Puri is IBM Fellow, Chief Scientist of IBM Research, and one of IBM’s most prolific inventors. With over 70 patents and a lead architect behind IBM’s AI breakthroughs including Watson and watsonx, Ruchir is a globally respected authority on AI, chip design, and scalable compute. He’s led groundbreaking work from Deep Blue to Agentic AI and is shaping how AI will drive the next era of enterprise transformation. 🧠 What’s Inside This Episode This episode is a masterclass in where AI is headed. Ruchir takes us on a journey from the fading relevance of prompt engineering to the rise of agentic AI systems that think, plan, execute, and reflect. You’ll hear his candid views on inference at scale, memory in systems, and why 2025 is the year of agents. ⏱️ Chapters & Timing 01:22 – Hints for the IBM THINK Conference Sneak peek into what’s coming at THINK — and what not to miss. 04:09 – What Drives Ruchir From childhood curiosity to global impact. How does a mind like his stay inspired? 10:00 – Where Are We Now: Feedback Systems Why the “training is done” mindset is outdated and how feedback loops change the game. 12:21 – Prompt Engineering Gone! Hot take alert! Ruchir declares the death of prompt engineering — and what replaces it. 13:39 – Inference Scaling How scaling inference (not just training) is the next AI frontier. 16:26 – Systems with Memory Why “forgetting” systems are failing us — and how memory transforms intelligence. 17:56 – Agentic AI: Think, Plan, Act, Execute, Observe, Reflect A full walkthrough of what makes AI “agentic” and where we’re headed next. 21:02 – Future of Work and MCP (Multi-Contextual Personas) AI in the workplace isn’t about job replacement — it’s about augmentation. 23:45 – 2025: The Year of Agents Why this year will be the breakout moment for agents in enterprise AI. 23:58 – The Open Ecosystem Open-source meets enterprise grade. Ruchir breaks it down. 26:38 – Agentic AI Leader Final thoughts on leadership in AI and how to stay ahead. 💬 Quotes to Remember “Prompt engineering is dead. It’s like writing assembler. You needed it at first. But not anymore.”“The true intelligence lies in systems that can remember — not just respond.”“We’re heading into an era where your agent will know you better than your coworkers do.” 🔥 Why You Should Listen If you want a front-row seat to the future of AI — especially in enterprise environments — this is it. Ruchir combines deep tech insights with strategic vision, all while keeping it practical and human. 📩 Subscribe & Stay Ahead Follow us on your favorite platform and never miss an episode that helps you lead with tech — simply. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

Making Data Simple

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🧐 Beyond the Buzz: AI, Ethics & the Future of Organizational Intelligence with Phanish Puranam (Part 2) 21:32

7 weeks ago21:32

21:32

Send us a text Part 2 of 2 We’re back with Part 2 of our fascinating conversation with Phanish Puranam , Professor of Strategy and Organizational Design at INSEAD . In this episode, we explore the next frontier: how intelligent algorithms don’t just support organizations—they shape them. From AI ethics and algorithmic bureaucracy to the future of human-AI teams , universal income , and debunking myths , Phanish offers a provocative look at how organizations can—and should—adopt AI in a human-centric way . ⏱️ Chapters 00:12 – Algorithmic Bureaucracy 01:23 – AI Ethics 04:24 – Blockchain 07:51 – AI as Team vs. Individual Agents 11:59 – New Skills 15:12 – Predictions & Universal Income 17:20 – Adopting AI in a Human-Centric Way 19:02 – AI Myths 🔗 Connect with Phanish Puranam LinkedIn: linkedin.com/in/phanishpuranam Website: insead.edu/faculty/phanish-puranam Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

Making Data Simple

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🧠 Designing Smarter Organizations: AI, Algorithms & the Future of Work with Phanish Puranam, Professor of Strategy and Organizational Design at INSEAD 32:02

8 weeks ago32:02

32:02

Send us a text Part 1 of 2 How do we make organizations not just run — but run intelligently ? In this episode of Making Data Simple , we welcome Phanish Puranam , Professor of Strategy and Organizational Design at INSEAD , to explore the intersection of AI, organizational science, and intelligent design . From tools and teammates to blockchain and the metaverse, Phanish walks us through the evolving relationship between humans, algorithms, and the systems we build. We dive into real-world use cases, research-backed insights, and surprising pitfalls — plus a contrarian take on why bad ideas might be the key to better innovation . ⏱️ Chapters 01:50 – Meet Phanish Puranam 03:36 – Organizational Design 08:39 – Where is Org Design Today 12:41 – A Research Example 15:59 – Technologies as Tools & Teammates 17:54 – A Real Use Case Example 20:30 – The Metaverse, Eliminate Bad Ideas Fast 21:28 – Pitfalls 23:30 – Use Case Deep Dive 30:06 – The Power Structure 🔗 Connect with Phanish Puranam LinkedIn: linkedin.com/in/phanishpuranam INSEAD Profile: insead.edu/faculty/phanish-puranam #OrganizationalDesign #ArtificialIntelligence #PhanishPuranam #FutureOfWork #AIinBusiness #AlgorithmicOrganizations #Leadership #INSEAD #MakingDataSimple #AIandWork #BusinessStrategy #DigitalTransformation #OrgDesign Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

Making Data Simple

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🎙️ Marketing to the Human Brain: Scarcity, Psychology & Taylor Swift Tickets with Dr. Mindy Weinstein {Replay} 28:31

9 weeks ago28:31

28:31

Send us a text ✨ Updated April 1, 2025 What do Tickle Me Elmo, bourbon, and Taylor Swift tickets have in common? Scarcity. And in the world of marketing, it's one of the most powerful forces you can harness. This week, we’re throwing it back to one of our most insightful interviews — a conversation with Dr. Mindy Weinstein , Founder and CEO of Market MindShift , marketing professor at Grand Canyon University, Columbia Business School, and Wharton , and author of The Power of Scarcity . We dig into: The psychology behind scarcity and why it drives us to act now The four types of scarcity (you’ll want to write these down!) How top brands — and yes, bourbon sellers — use scarcity to spark action Why "reaching humans" in digital marketing is more nuanced than ever How you can ethically and effectively use scarcity to boost business results 📚 About the Book: In The Power of Scarcity , Dr. Weinstein combines her background in marketing and psychology to break down how scarcity messaging influences decision-making — and how you can leverage it to drive revenue, deepen loyalty, and create urgency without manipulation . With research, real-world examples, and interviews from brands like McDonald’s and 1-800-Flowers, it’s a must-read for anyone looking to up their marketing game. 📌 Timestamps: 01:41 Meet "Marketer" Mindy Weinstein 04:42 Technology in Marketing 07:50 One of the top women in digital marketing 09:12 The Power of Scarcity 19:16 The Four Types of Scarcity 20:41 Bourbon Scarcity 21:47 Businesses Leveraging Scarcity 🧠 Connect with Dr. Weinstein: 🔗 LinkedIn: linkedin.com/in/mindydweinstein 📘 Book: persuasioninbusiness.com 🌐 Website: marketmindshift.com 🎧 Originally aired: Season 7, Episode 5 Want to be featured on Making Data Simple ? Drop us a note at almartintalksdata@gmail.com and tell us why you should be next! Hosted by Al Martin , WW VP Technical Sales at IBM — where we explore cutting-edge tech, business innovation, and the human side of leadership... all while keeping it simple & fun. Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

Making Data Simple

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🤖 This week, I'm the guest! Flipping the Script: Al Martin, VP WW Technical Sales IBM Talks Tech, Trust & Transformation, this time as a guest, with Ian Smith 50:04

10 weeks ago50:04

50:04

Send us a text 🎙️ From Host to Hot Seat! This week on Making Data Simple , Al Martin flips the mic and becomes the guest as Ian Smith , co-founder of Lighthouse Technology , steps in to host a fast-paced, thought-provoking episode of the Baseline Podcast . It’s a casual convo with some serious zingers —think startup energy, AI honesty, automation truths, and even a little NFL shoutout. You won’t want to miss this one! 🕒 Episode Highlights 00:52 – How Making Data Simple got started 06:11 – IBM as a Startup?! 08:38 – Why IBM, really 11:49 – Competing with “Real-time” AI 23:20 – How to get clients to truly embrace automation 32:12 – The test AI flunked… but still got a B 🤖 33:06 – GO CHIEFS! 🏈 37:54 – The real IBM use case 47:06 – “Nothing went wrong” (famous last words?) 🔗 Connect with Ian: linkedin.com/in/ian-smith-a803701 🌐 Learn more: baselinepodcast.com 💡 Want to be featured on Making Data Simple ? Pitch us your story at almartintalksdata@gmail.com —we’re always on the lookout for brilliant minds in tech, data, leadership, and innovation. 🎧 Hosted by Al Martin , WW VP Technical Sales, IBM. LinkedIn . Executive Producer, Katherine Mayne LinkedIn . We talk trending tech, bold ideas, and big leadership—all with a focus on keeping it simple and fun. #MakingDataSimple #BaselinePodcast #TechLeadership #AIConversations #StartupTalk #AutomationInnovation #IBMTech #DataDriven #PodcastGuest #BusinessInnovation #LighthouseTechnology #AlMartin #IanSmith #GoChiefs Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

Making Data Simple

1
🎙️ The GRIN Factor: Ryan Debenham on Scaling Influencer Marketing with AI 40:44

11 weeks ago40:44

40:44

Send us a text 🚀 What’s the secret to building a world-class influencer marketing program? Ryan Debenham, CEO of GRIN , joins Making Data Simple to break down the future of creator-driven marketing, AI’s role in the space, and how GRIN is reshaping brand-influencer partnerships. 💡 From Red Bull’s marketing playbook to a key conversation about the “Secret Sauce” , Ryan shares the insights, technology, and mindset needed to scale a creator-powered brand in today’s digital economy. 🔹 Key Topics: ✅ What makes a great influencer? ✅ How GRIN is redefining the industry ✅ AI’s impact on marketing ✅ The future of remote companies ⌛️ Minute Markers 02:11 Meet Ryan Debenham 07:54 Running a Startup 08:46 Modeled after Red Bull 12:01 GRIN 15:44 Influencer Marketing 17:52 Who are the Influencers 18:45 Secret Sauce 22:51 The Technology 24:51 The 2-Min GRIN Pitch 31:16 AI in Marketing 34:32 GRIN's Future 36:06 A Remote Company 38:35 In Closing 📢 Listen now! 🎧 Guest: Ryan Debenham | LinkedIn | Website 🌍 Host: Al Martin, WW VP Technical Sales, IBM | LinkedIn 📩 Want to be a guest? Email us at almartintalksdata@gmail.com 🔗 Hashtags: #MakingDataSimple #InfluencerMarketing #CreatorEconomy #AIinMarketing #BrandGrowth #MarketingTech #Leadership #GRIN #RyanDebenham Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

Making Data Simple

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Wall Street, AI, and Data Science: The Future of Financial Innovation with Kristen McGarry IBM Technical Sales Leader {Replay} 42:16

12 weeks ago42:16

42:16

Send us a text Innovating on Wall Street: Kristen McGarry on Data, AI, and Technical Sales 🎧 Tune in for an insider’s look at the technical strategies shaping the future of finance. Kristen McGarry, Principal Account Technical Lead for IBM’s Financial Services Market, returns to Making Data Simple to dive deeper into the intersection of technology and Wall Street. Based in NYC, Kristen works with the world’s largest financial institutions to drive innovation, accelerate time to value, and implement cutting-edge solutions across software, hardware, and services. In this episode, we break down the realities of technical sales, the evolving role of data science in finance, and what Wall Street is getting right (or wrong) about AI. Kristen also shares key insights on the challenges of working with financial giants and predictions for the future of tech in banking. ⏱ Episode Highlights: 📍 02:57 – An Intro to Kristen McGarry 📍 04:36 – Why IBM? 📍 09:25 – The Attraction of Data Science 📍 11:51 – A Day in the Life of an Account Technical Leader 📍 13:30 – Technical Sales versus Sales 📍 15:05 – Continuing to Innovate 📍 19:09 – Dealing with Wall Street 📍 20:17 – The Methodology 📍 22:23 – The How of Technical Sales 📍 23:05 – Continuous Learning 📍 28:03 – Management System 📍 30:34 – Wall Street Learnings 📍 32:20 – Biggest Challenge 📍 33:08 – The Data Challenge 📍 34:22 – Best Data Science Use Cases in Finance 📍 36:14 – What Do Clients Miss on AI? 📍 38:09 – Predictions LinkedIn: https://www.linkedin.com/in/kristen-mcgarry/ Website: https://www.ibm.com/ #MakingDataSimple #DataScience #AIinFinance #TechSales #WallStreet #IBM #Innovation #FinancialServices #Leadership #ContinuousLearning #AI Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

Making Data Simple

1
🚀 The Coaching Discussion Reprise with Katie McLuckie and a special guest! The Value of a Business Coach 34:16

13 weeks ago34:16

34:16

Send us a text 🚀 The Coaching Discussion Reprise with Katie McLuckie and a special guest! In this episode, we dive into the value of coaching —what it takes to find the right coach, the ups and downs of the journey, and what to watch out for. If you're considering a business coach , this one's for you! 🎧 Episode Breakdown: ⏱️ 01:33 – Meet Katie McLuckie ⏱️ 04:11 – Transitioning from Urban Planning ⏱️ 07:02 – Finding a Coach ⏱️ 13:34 – A Silly Coaching Example 🤔 ⏱️ 21:10 – The Coaching Folder 📂 ⏱️ 23:33 – The Show After the Show 🎭 ⏱️ 27:05 – Corporate vs. Individual Coaching ⏱️ 29:17 – Red Flags 🚩 ⏱️ 30:50 – The Echo Chamber 🔄 🔗 Connect with Katie: linkedin.com/in/katiemcluckie 🎙️ Want to be a guest on Making Data Simple ? 📩 Email us at almartintalksdata@gmail.com and tell us why you should be next! 🔥 Hosted by Al Martin , WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership —all while keeping it simple & fun. Al's LinkedIn: https://www.linkedin.com/in/al-martin-ku Katherine the "Special Guest" LinkedIn: https://www.linkedin.com/in/katemayne #MakingDataSimple #Podcast #Coaching #BusinessCoaching #Leadership #CareerGrowth #Innovation #CorporateCoaching #CoachingJourney #TechAndLeadership Want to be featured as a guest on Making Data Simple? Reach out to us at almartintalksdata@gmail.com and tell us why you should be next. The Making Data Simple Podcast is hosted by Al Martin, WW VP Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun.…

Making Data Simple

1
🎙️ Mastering Data Literacy with Matt Cowell, CEO of QuantHub, now with InRule {Replay} 🎧 46:10

14 weeks ago46:10