#258: 3 Ways To Grab Buyer Attention and Land More Deals at Toy Fair

Making It in The Toy Industry | Start A Toy Business

Let’s be real—Toy Fair is chaotic. Buyers are rushing from booth to booth, seeing hundreds of products. If you want them to stop, pay attention, and actually care about your toy or game, your pitch needs to do more than just explain your product—it needs to demand attention.
In this episode of Making It In The Toy Industry, I’m breaking down 3 simple strategies that will help you:
✨ Grab buyer attention in seconds (without feeling salesy)
🎉 Make your pitch an experience they won’t forget
👀 Spot buyer body cues so you know when to pivot or close the deal
These strategies come straight from industry pros Barry McLaughlin & Jason Lautenschleger—game inventors who turned quirky pitches into real shelf space at major retailers.
If you’re heading to Toy Fair and you’re serious about landing deals, this is the episode that’ll help you do it.
🎧 Tune in now and let’s make your pitch impossible to ignore.
Listen For These Important Moments!

• [00:00:00] – Intro: The Countdown to Toy Fair Begins!
• [00:02:10] – How to Grab a Buyer’s Attention FAST at Toy Fair
• [00:04:47] – Adapting Your Pitch to Fit Toy Fair Trends
• [00:07:13] – The Secret to Engaging Without Being Salesy
• [00:11:17] – Your Pitch is a Performance – Make It FUN!
• [00:14:08] – Reading Buyer Body Language & When to Pivot
• [00:20:34] – Final Recap & Actionable Takeaways
• [00:21:16] – Action Item: Practice Your Pitch!
• [00:20:53] – Pitching is About More Than Just Selling

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