#170: Greg & Colt Rollett (The Brolletts) - Building Brands, Sunglass Empires & Content Momentum

Making It with Chris G.

We’re back and we’re kicking off this new season with a powerful, full-circle conversation!

In this episode, Chris sits down with his longtime friend and marketing mentor Greg Rolett, plus Greg’s 12-year-old son Colt, co-creator of The Brolletts Podcast and a rising content entrepreneur in his own right. Together, they’ve launched a sunglass brand, built a content-first media company, and are stacking at-bats in the game of brand building—one piece of content at a time.

🎧 What You’ll Learn:

• How Greg introduced Chris to digital marketing (back in the street-team email sign-up days)

• The origin of The Brolletts podcast + how they’ve built a media brand with 250k+ video views

• The “baseball content” strategy that anyone—from bands to businesses—can replicate

• Why more artists and athletes should start podcasts (even if you're only 12)

• Content formats, short-form hacks, and how AI is making all of it easier

• The "shoot your shot" mindset: how Colt lands big-name podcast guests with cold DMs

• Guerrilla marketing lessons from the past—and how they’re still relevant today

• Why consistency and speed of implementation win in content creation

🔥 Plus: Hear how Colt’s hustle landed their sunglasses on viral baseball players, and why Greg believes every musician, creator, and student should be documenting the journey now—not later.

🎯 Whether you're an artist trying to grow your fanbase, a parent raising a future creative, or just want to get better at content, this episode delivers gold.

🎥 Watch The Brolletts Podcast: https://www.youtube.com/@thebrolletts8253 🕶️ Check Out Their Sunglass Brand: https://areteshades.com/ 📬 Join the Patreon Bonus Segment on Distribution: https://www.patreon.com/c/makingitacademy