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Suzy Crawford’s Blueprint for Building a Bold Personal Brand | From Google Exec to Maverick CEO
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In this episode of Making Maverick Moves, Suzy Crawford shares how she walked away from an 8-year career at Google to launch Crawford Marketing, build a thriving coaching program, and teach entrepreneurs the real power of personal branding. From cleaning up your online image to gaining audience trust in the AI era, Suzy offers raw, actionable advice for anyone ready to make their own maverick move.
Timestamps:
00:00 – Meet Suzy Crawford: From Google to marketing agency founder
01:42 – Why your personal brand is your “digital currency” in 2025
03:03 – The dark side of branding: when past social posts come back to haunt you
04:17 – Audience-first content: posting what they want, not what you want
05:21 – Trust in the AI era: how real engagement builds loyalty
10:32 – The corporate shakeup that pushed Suzy to finally leave Google
12:14 – Landing a $100M case study from a cold email
13:17 – Inside Suzy's Freelancer to CEO program
15:12 – Thought leadership through originality and vulnerability
23:29 – Why marketers must embrace AI to stay ahead
42 episodes
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