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#026 | The creativity crisis

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Manage episode 357281283 series 3455502
Content provided by Juan Mendoza. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Juan Mendoza or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

A conversation with Cydney Sinclair.

Today I’m joined by Cydney Sinclair. Cydney is the creative director at HBO max where she has built and led diverse teams of storytellers and designers to launch the streaming service. Cydney previously served as the Art director for Apple as one of the founding members of the Apple Music Brand and Marketing Design team where she lead global content and marketing initiatives across Apple TV, Apple Books, Podcasts, and Gift Cards including a relaunch of the Apple app store.

Cydney also serves as an Associate Board Member for the +ME Project and as a Mentor for the T. Howard Foundation and ADP list. If there’s anyone in the marketing technology industry who knows how to inspire creativity in some of the world’s leading brands it’s Cydney. Today we’re talking about just that, the crisis of creativity in the world of marketing technology - why and how marketers in brands lack the ability to bring novel ideas to market, the great “blanding” and how Cydney thinks about the creative process in the enterprise.

Go here for show notes, links, and resources.

Subscribe to The Martech Weekly here.

Follow Juan Mendoza on LinkedIn and Twitter.

You can find Cydney on LinkedIn

  continue reading

69 episodes

Artwork
iconShare
 
Manage episode 357281283 series 3455502
Content provided by Juan Mendoza. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Juan Mendoza or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

A conversation with Cydney Sinclair.

Today I’m joined by Cydney Sinclair. Cydney is the creative director at HBO max where she has built and led diverse teams of storytellers and designers to launch the streaming service. Cydney previously served as the Art director for Apple as one of the founding members of the Apple Music Brand and Marketing Design team where she lead global content and marketing initiatives across Apple TV, Apple Books, Podcasts, and Gift Cards including a relaunch of the Apple app store.

Cydney also serves as an Associate Board Member for the +ME Project and as a Mentor for the T. Howard Foundation and ADP list. If there’s anyone in the marketing technology industry who knows how to inspire creativity in some of the world’s leading brands it’s Cydney. Today we’re talking about just that, the crisis of creativity in the world of marketing technology - why and how marketers in brands lack the ability to bring novel ideas to market, the great “blanding” and how Cydney thinks about the creative process in the enterprise.

Go here for show notes, links, and resources.

Subscribe to The Martech Weekly here.

Follow Juan Mendoza on LinkedIn and Twitter.

You can find Cydney on LinkedIn

  continue reading

69 episodes

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