It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Content provided by David Millay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Millay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
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College Leaders | Using Data and Tech to Amplify the '12th Man' Tradition w/ Michael Thompson
Manage episode 313472796 series 3272603
Content provided by David Millay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Millay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Michael Thompson joins David for this week’s College Leaders podcast. After nine years at Ole Miss, Michael reunited with Ross Bjork at Texas A&M in October of 2019 as the Deputy Athletics Director for External Relations and Business Development. His innovative leadership has led to appointments as the 2020-21 NACMA President and membership in the SEC’s fan experience working group. His team also won the 2019 NACDA Technology Innovation Award.
Counting down the days to football at Kyle Field, Michael shares his framework for keeping the 12th Man traditions sacred while employing data and new technology to evolve and innovate game day and carrying that through to other sports.
Show Notes
6:06 What’s new for 2021 Texas A&M Football?
8:57 Creative Planning for Staffing Challenges
13:54 Celebrating The 100th Season of the 12th Man
19:18 Balancing Traditions with New Innovations
23:55 If Money Was No Object...Investments to Enhance Customer Experience
27:03 Defined Social Spaces in Stadiums
30:27 Diving into NFTs and the Blockchain
33:43 Cracking the Code on Season Ticket Usage
38:43 The Flexible ‘Gig ‘Em Pass’
39:33 Understanding Your Different Customers
43:30 The “FOMO” Factor
46:48 On Michael’s Bookshelf
50:56 When “No” Presents a Better Opportunity
56:36 Best Investment Under $100
57:59 Practicing Intermittent Fasting
1:01:53 Michael’s Billboard
-----
For more information on topics discussed in today’s episode:
Flexible Gig ‘em Pass
On Michael’s Bookshelf
Endurance | Shackleton’s Incredible Voyage by Alfred Lansing
Dispatches from Pluto: Lost and Found in the Mississippi Delta by Richard Grant
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Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay
139 episodes
Share
Manage episode 313472796 series 3272603
Content provided by David Millay. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by David Millay or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.
Michael Thompson joins David for this week’s College Leaders podcast. After nine years at Ole Miss, Michael reunited with Ross Bjork at Texas A&M in October of 2019 as the Deputy Athletics Director for External Relations and Business Development. His innovative leadership has led to appointments as the 2020-21 NACMA President and membership in the SEC’s fan experience working group. His team also won the 2019 NACDA Technology Innovation Award.
Counting down the days to football at Kyle Field, Michael shares his framework for keeping the 12th Man traditions sacred while employing data and new technology to evolve and innovate game day and carrying that through to other sports.
Show Notes
6:06 What’s new for 2021 Texas A&M Football?
8:57 Creative Planning for Staffing Challenges
13:54 Celebrating The 100th Season of the 12th Man
19:18 Balancing Traditions with New Innovations
23:55 If Money Was No Object...Investments to Enhance Customer Experience
27:03 Defined Social Spaces in Stadiums
30:27 Diving into NFTs and the Blockchain
33:43 Cracking the Code on Season Ticket Usage
38:43 The Flexible ‘Gig ‘Em Pass’
39:33 Understanding Your Different Customers
43:30 The “FOMO” Factor
46:48 On Michael’s Bookshelf
50:56 When “No” Presents a Better Opportunity
56:36 Best Investment Under $100
57:59 Practicing Intermittent Fasting
1:01:53 Michael’s Billboard
-----
For more information on topics discussed in today’s episode:
Flexible Gig ‘em Pass
On Michael’s Bookshelf
Endurance | Shackleton’s Incredible Voyage by Alfred Lansing
Dispatches from Pluto: Lost and Found in the Mississippi Delta by Richard Grant
On David's Bookshelf
Forged in Crisis: The Power of Courageous Leadership in Turbulent
Connect with Host, David Millay:
Connect w/ David Millay on LINKEDIN: https://www.linkedin.com/in/davidmillay/
Follow David on INSTAGRAM: https://www.instagram.com/david.millay/
Follow David Millay on TWITTER: https://twitter.com/DavidMillay
139 episodes
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Similar to Making the Fan
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Hop aboard for an insightful ride with SE Ranking’s ‘Agency Rollercoaster’ podcast! We sit down with digital agency leaders to chat about their wild professional journeys. From dizzying highs to challenging lows, we cover it all—innovative strategies, client success stories, and insider tips straight from the experts. Whether you’re a seasoned pro or just starting out, our podcast plunges into the twists and turns of client management, team leadership, and business growth in the digital worl ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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