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Turning Cold Calls into Corporate Deals: LaTonya Story shares the Sports Power Brunch Playbook
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Ever wondered how the most iconic events in sports come to life? In this episode of Making the Moment, host Aja Bradley-Kemp sits down with LaTonya Story, PR powerhouse and founder of the iconic Sports Power Brunch—one of the most sought-after events during Super Bowl week, celebrating the achievements of women in sports.
LaTonya shares how she built her career from the ground up, starting with a cold call that landed her a role with Allen Iverson’s celebrity event and later evolved into her founding LPS Consulting PR. From working with NFL legends to creating unforgettable sponsor activations with Porsche, Lululemon, ESPN Films, and Cantu, LaTonya reveals the strategy behind creating moments that move people and brands.
Here's just a glimpse of what you'll learn from LaTonya's incredible story:
- What are the exciting new opportunities and the current landscape for women professionals and athletes in the sports industry
- How to build a successful career, even from unconventional beginnings
- What strategies are key for attracting and collaborating with major brand sponsors (such as Porsche, Lululemon, ESPN Films, and Cantu) on event activations
- Why powerful networking and strategic relationship-building are essential for success in the sports and entertainment world.
- How to create emotionally resonant event programming that empowers and genuinely connects attendees.
- How to transform personal passion into a purpose-driven business or impactful event.
LaTonya also opens up about founding the Sterling Legacy Fund in honor of her late son, and how she's using the Sports Power Brunch platform to drive health equity and create legacy through impact.
If you're passionate about women in sports or purpose-driven events, this episode is a must-listen.
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