How To Start A Videography Business (Beginner's Guide) | Jason Hylton, Good Look Productions

Making Varsity with Brad Chandler

So you want to start a videography business, but you’re not sure where to begin. How do you move from side hustle to full-time career? In this episode of Making Varsity, I sit down with Jason Hylton — videographer, entrepreneur, and founder of Good Look Productions — to break down exactly how to launch and grow your videography business from scratch.

We talk about the step-by-step process for beginners: how to build your portfolio, where to find your first paying clients, and how to price your work with confidence. Jason shares his journey from shooting his own music videos as a Christian hip-hop artist to building a thriving video production company helping brands and nonprofits tell stories that convert.

You’ll also learn how to discover your niche, what separates great videographers from average ones, and how to shift from being “just a creative” to a strategic business partner that clients can’t live without. Plus, Jason opens up about building systems, overcoming sales challenges, and leaving a legacy for his family.

So if you think you’ve got the skills but need a blueprint for building a real videography business, this episode is packed with the wisdom, mindset, and practical steps to help you get there.

ABOUT JASON:

Jason Hylton is a videographer, entrepreneur, and founder of Good Look Productions — a Charlotte-based video production company helping brands and businesses tell powerful stories that drive real results. What started behind the lens of a Canon 5D Mark III for his own Christian hip-hop music videos has turned into a thriving business built on excellence, storytelling, and service.

Jason has worked with nonprofits, keynote speakers, and small businesses, creating videos that have helped organizations raise tens of thousands of dollars and double their revenue. He believes that great content starts with understanding the client’s needs — and that videography is about more than visuals; it’s about solving problems and delivering value.

Now, after years behind the camera, Jason is building his personal brand through The Good Look Podcast, where he interviews other creatives and entrepreneurs to help them grow their craft and business. Rooted in faith, family, and the belief that anything is possible for those who are willing to work, Jason is passionate about using video to serve others and leave a lasting legacy for his family and community.

MORE FROM JASON:

- Instagram (https://www.instagram.com/iamjasonahylton)

- LinkedIn (https://www.linkedin.com/in/jason-hylton-video-strategist/)

- YouTube | Good Look Podcast (https://www.youtube.com/@iamjasonahylton)

- Apple Podcasts | Good Look Podcast (https://tinyurl.com/y97ne93p)

- Good Look Productions | Web (https://www.goodlookproductions.com/)

WATCH & SUBSCRIBE:

- YouTube (https://www.youtube.com/@bkchandler)

- Apple Podcasts (https://tinyurl.com/mr535c2s)

- Spotify (https://tinyurl.com/yuxzdujn)

- Amazon (https://tinyurl.com/3tztmhsb)

STAY CONNECTED:

- Instagram (https://instagram.com/bkchandler)

- LinkedIn (https://www.linkedin.com/in/bkchandler/)

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MUSIC CREDITS:

“The World is Yours Instrumental” by skateshop | MB015PSVITGV2GO

“AHA Instrumental” by Gi-Yan | MB01QOKTTEBKONQ

“Make It Happen” by Friendlierbear | MB01YJ3JSWWGLKH