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I Taught This Brainstorming Tool To Chick-Fil-A and Honestly, It’s a Gamechanger
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Stuck in a creative rut? You’re not alone—and you’re not broken. Most teams don’t lack ideas; they lack a system for unlocking them. In this episode, we expose the 7 biggest myths that kill creativity before it ever gets off the ground. Then we introduce a practical brainstorming tool called the Empathy Map—a simple framework that shifts your focus from guessing to knowing what your audience needs. Whether you’re planning a campaign, launching a product, or just staring down a blank whiteboard, this episode gives you a better way to brainstorm, lead, and create with clarity.
DOWNLOAD THE BRAINSTORMING TOOL | EMPATHY MAP CANVAS
Click here to get the PDF Canvas
MORE RESOURCES:
- TrackLib (https://www.instagram.com/tracklib)
- How Songs Are Created (https://www.instagram.com/howsongsarecreated)
- CD Duplicator (https://tinyurl.com/4vycj3ke)
- Bon Iver | For Emma, Long Ago (https://open.spotify.com/album/7EJ0OT5ZqybXxcYRa6mccM)
- Rick Rubin | The Creative Act (https://www.amazon.com/Creative-Act-Way-Being/dp/0593652886)
- Losing Your Keys (https://www.instagram.com/p/DJPuL3NolkI/)
- Crushing Chaos | Dr. Manny Arango (https://www.amazon.com/Crushing-Chaos-Storms-Order-Peace/dp/0593601602)
- Every Person Has A Story | Chick-Fil-A (https://www.youtube.com/watch?v=2v0RhvZ3lvY)
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- YouTube (https://www.youtube.com/@bkchandler)
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- Amazon (https://tinyurl.com/3tztmhsb)
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MUSIC CREDITS:
“Just Live - Instrumental” by B.Cooper | MB0125NVLO0B2FY
“AHA Instrumental” by Gi-Yan | MB01QOKTTEBKONQ
“Make It Happen” by Friendlierbear | MB01YJ3JSWWGLKH
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