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Surviving the TikTok Ban: Why You Need Owned Channels NOW! | Cassie Tucker, Marketing Happy Hour
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The TikTok ban scare was a wake-up call for creators and business owners who built their audience on rented land. If your entire marketing strategy depends on a social media platform, what happens when it disappears? In this episode of Making Varsity, marketing strategist and Marketing Happy Hour host Cassie Tucker breaks down why it’s time to own your audience by investing in channels you control — like email lists, websites, blogs, and podcasts.
We get into why email marketing is making a massive comeback, how to build a list that actually converts, and why a strong personal brand beats chasing algorithms every time. Plus, we talk about podcasting as a business growth tool, how to turn social followers into real customers, and the smartest ways to future-proof your marketing.
Bottom line: Social media is a great tool, but it shouldn’t be your whole game plan. If you’re serious about building a brand that lasts, this episode is packed with practical strategies to protect your business, strengthen your reach, and create long-term success—without worrying about the next TikTok-style shutdown.
ABOUT CASSIE:
Cassie Tucker is an independent marketing strategy consultant who helps her clients refine their messaging and communicate their value to potential customers across digital channels. The goal in her work with her clients is to drive meaningful connections, build community, and fuel sales growth.
In the corporate world, she worked for NYC social media agency Socialfly where she collaborated with brands like NEST Fragrances and IL MAKIAGE. As an entrepreneur, she combines her work in marketing and experience as a former Disney Cast Member to make magic for her clients.
Through her work as the co-host of Marketing Happy Hour, she is committed to empowering and encouraging young professionals on their career journeys. Additionally, Cassie is the co-host of podcasts for Universal Studios and The Leadership Crucible Foundation. In her free time, Cassie enjoys visiting the Orlando theme parks and spending time with her husband and two dogs.
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- Discover Universal Podcast (https://www.youtube.com/@UniversalOrlando)
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MUSIC CREDITS:
“Curry and Goal Instrumental” by DaveCreates | MB01PM8M4HUYZZR
“AHA Instrumental” by Gi-Yan | MB01QOKTTEBKONQ
“Make It Happen” by Friendlierbear | MB01YJ3JSWWGLKH
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