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This 7-Figure Creative Agency STARTED with an iPhone! | Hayden Roberts, Sunny Collabs
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What if you could build a multi-7-figure creative agency or business, starting with nothing but an iPhone? That’s exactly what Sunny Collabs did. In this episode of Making Varsity, I sit down with Hayden Roberts — Co-Founder and Creative Director of Sunny Collabs — to unpack the wild ride from side hustle to scaling one of Tampa’s fastest-growing content agencies.
We get into the nitty gritty of how Hayden and his co-founder Kayla turned grit, hustle, and local connections into a content engine trusted by brands like DoorDash, White Claw, and Ruth’s Chris. You’ll hear how they went from managing social accounts for small businesses to building an entire influencer and creator network spanning thousands — all while staying scrappy, smart, and hyper-focused on serving their clients.
This episode covers what it actually takes to scale a creative business (or any business for that matter), why humility and flexibility are paramount, and the underrated power of micro-influencers and user-generated content. Hayden also shares why the best business strategy might be to build the plane while flying it, how they delegate and elevate with EOS, and why scroll-stopping content is about staying authentic—not chasing trends.
Bottom line: You don’t need to be fancy to get started. You need to get to work. This episode is packed with practical insights for anyone trying to build something that lasts—whether you’re a marketer, freelancer, or business owner ready to scale. Here we go!
MORE FROM HAYDEN:
- Instagram | Hayden Roberts (https://www.instagram.com/haydencroberts)
- Work with Sunny Collabs (https://sunnycollabs.com)
- Instagram | Sunny Collabs (https://www.instagram.com/sunnycollabs)
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MUSIC CREDITS:
“The Moment - Instrumental” by Chair Model | MB01UAKOVY61WUG
“AHA Instrumental” by Gi-Yan | MB01QOKTTEBKONQ
“Make It Happen” by Friendlierbear | MB01YJ3JSWWGLKH
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