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Prove it to me!

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Manage episode 379995369 series 2772686
Content provided by John Bessant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Bessant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Why evidence is so important for scaling innovation A good idea will sell itself, right? Unfortunately not – Emerson was spectacularly wrong when he suggested that all you needed to do was build that better mousetrap to have the world beating a path to your door.

This podcast explores the crucial role which evidence plays in getting innovations adopted.

⁠ You can find a transcript here,⁠ together with many other innovation resources including video, audio, cases, tools, even some songs!

  continue reading

131 episodes

Artwork
iconShare
 
Manage episode 379995369 series 2772686
Content provided by John Bessant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Bessant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

Why evidence is so important for scaling innovation A good idea will sell itself, right? Unfortunately not – Emerson was spectacularly wrong when he suggested that all you needed to do was build that better mousetrap to have the world beating a path to your door.

This podcast explores the crucial role which evidence plays in getting innovations adopted.

⁠ You can find a transcript here,⁠ together with many other innovation resources including video, audio, cases, tools, even some songs!

  continue reading

131 episodes

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