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Working backwards to move forward – a surprising recipe for innovation success

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Manage episode 472423396 series 2772686
Content provided by John Bessant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Bessant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This episode explores PR/FAQ in a fascinating interview withMarcelo Calbucci, an experienced entrepreneur who has extensive hands-on experience of using the 'Press release/FAQ' framework. Developed over a decade ago and widely used within Amazon this simple approach forces anyone with a change proposal to make their ideas come alive through the medium of a simple story.

He’s now a self-proclaimed evangelist for the method and the author of a new book which explains the considerable power behind this deceptively simple approach. Check out his website here

You can find a transcript here

And check out my website here for many other innovationresources

  continue reading

131 episodes

Artwork
iconShare
 
Manage episode 472423396 series 2772686
Content provided by John Bessant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Bessant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://ppacc.player.fm/legal.

This episode explores PR/FAQ in a fascinating interview withMarcelo Calbucci, an experienced entrepreneur who has extensive hands-on experience of using the 'Press release/FAQ' framework. Developed over a decade ago and widely used within Amazon this simple approach forces anyone with a change proposal to make their ideas come alive through the medium of a simple story.

He’s now a self-proclaimed evangelist for the method and the author of a new book which explains the considerable power behind this deceptively simple approach. Check out his website here

You can find a transcript here

And check out my website here for many other innovationresources

  continue reading

131 episodes

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