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Tobiah Rocker’s Squirrel Theory: How to Attract Success
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Ever wonder what separates successful entrepreneurs from those who struggle for years without breakthrough? Tobiah Rocker's story might just hold the answer.
From borrowing a neighbor's lawnmower as an eight-year-old to fund a school field trip his mother couldn't afford, to building Roof Bullies, a thriving roofing and restoration company, Rocker's journey demonstrates the power of unwavering focus and strategic positioning. Growing up in Tulsa, Oklahoma—home to the historic Black Wall Street—shaped his understanding of both racial dynamics and business opportunity.
The pivotal moment came when Rocker, with zero roofing experience, dramatically underbid a church roofing project. Rather than retreating in embarrassment, he invested $4,500 in a premium ticket to RoofCon, immersing himself completely in an industry where he observed only one other Black business owner among thousands of attendees. This bold move accelerated his learning curve by years, connecting him with multi-millionaire mentors who shared their expertise freely.
What truly distinguishes Rocker is his philosophical foundation: "No one is going to save you," he emphasizes, taking complete responsibility for his success path. At 35, he remains laser-focused on building generational wealth before pursuing personal relationships. His "Squirrel Theory" of success—that success, like a squirrel, cannot be caught by chasing it directly but through strategic positioning and patient value delivery—offers a refreshing counterpoint to hustle culture.
Perhaps most compelling is Rocker's commitment to creating opportunities for others, particularly in trades that remain resilient against AI disruption. His advice to young entrepreneurs? "Try everything, then make a decision and be obsessed with it."
Ready to transform your approach to business and life? Listen now and discover how Tobiah Rocker's principles can help you attract success rather than frantically chase it.
https://www.instagram.com/_mrrocker/?hl=en
https://www.linkedin.com/in/tobiah-rocker-1b7b2317/
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Host: StéphaneAlexandre
IG: @stephanealexandreofficial
Music by Liam Weisner
Sponsored by www.OnsiteLabs.net
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Chapters
1. Early Entrepreneurial Spirit (00:00:00)
2. From Middle School Hustles to Business (00:09:04)
3. Breaking Into the Roofing Industry (00:16:15)
4. Personal Philosophies and Success Mindset (00:28:30)
5. Finding Your One Thing (00:36:14)
6. Building Legacy Through Trades (00:44:55)
7. Final Thoughts and Contact Information (00:58:43)
43 episodes
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