Ep. 183 - Engineer to Entrepreneur: Justin Dean on Automation and Business Growth

Manufacturing Hub

In this expansive episode of Manufacturing Hub, we welcome back Justin Dean, an accomplished engineer, entrepreneur, and business leader, for a deep dive into his incredible career journey. Justin has transitioned from a technical expert in control systems and automation to a successful entrepreneur and private equity professional, and in this conversation, he shares valuable insights for anyone navigating the intersection of engineering and business.

We start by exploring Justin’s early career, where his unexpected leap from studying art to pursuing electrical engineering set the stage for his passion for problem-solving. From designing complex control systems for downhole pumps to leading automation projects across six continents, Justin’s career highlights the importance of adaptability and continuous learning. He delves into his transition from engineering roles to business leadership, recounting his decision to start his own company, Sohoma, and how his 13 years of diverse experience and strong industry network enabled him to quickly scale his business.

Justin explains the challenges and rewards of balancing the technical and business sides of running a company. He reflects on the need for engineers to develop a business mindset while staying true to their technical expertise. Sharing his philosophy on leadership, he emphasizes the value of building teams, identifying strengths, and mentoring employees to grow both individually and collectively. Justin also discusses the importance of structuring businesses thoughtfully, including creating complementary entities to address specific market needs.

The conversation broadens into Justin’s experience in private equity, where he helps companies grow by providing mentorship, capital, and strategic direction. He offers advice for engineers interested in moving into private equity or starting their own businesses, encouraging them to focus on solving problems they know best. Justin also touches on the potential for engineers to add value to due diligence processes by leveraging their technical knowledge to evaluate opportunities.

Finally, we explore Justin’s thoughts on the role of artificial intelligence in manufacturing and its potential to optimize processes, enhance worker efficiency, and improve decision-making. He shares his perspective on the evolving dynamics of AI integration, highlighting the importance of empowering employees with these technologies rather than replacing them.

Whether you’re an engineer looking to explore the business side of manufacturing, a decision-maker seeking insights on digital transformation, or simply curious about the journey from technical expert to business leader, this episode is packed with actionable advice, inspiring stories, and valuable takeaways. Tune in to learn how to navigate the exciting intersection of engineering, entrepreneurship, and industry innovation.

About Manufacturing Hub:
Manufacturing Hub Network is an educational show hosted by two longtime industrial practitioners Dave Griffith and Vladimir Romanov. Together they try to answer big questions in the industry while having fun conversations with other interesting people. Come join us weekly!

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