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From Parking Lot to Purchase — Rethinking the Retail Journey
Manage episode 479054271 series 3635246
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In this episode of Map the Gap, we explore a critical question for every mall operator, retail experience manager, and commercial space planner:
How easy is it for your visitors to actually find what they came for?
From parking headaches to confusing floor plans, poor navigation doesn’t just frustrate shoppers — it costs businesses valuable conversions. But there’s a smarter way forward.
Join us as we unpack how digital mapping, virtual tours, and smart kiosks are transforming retail spaces into intuitive, visitor-friendly environments that guide, inform, and engage from the very first step.
Tune in to learn:
- Why lost visitors = lost revenue
- How digital wayfinding boosts satisfaction and dwell time
- The power of integrating parking availability, ADA-compliant routes, and shopper intent into your navigation strategy
🛍️ Because in retail today, experience is everything — and the journey matters just as much as the destination.
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