EP 128 | How Service-Based Businesses Can Leverage Social Ads to Grow Their Audience & Client Base with Lauren Ellis

MAPPED OUT

Ever wondered how service-based businesses can tap into the power of paid social advertising? Marketing expert Lauren Ellis joins us to dismantle the myth that social ads are a playground solely for product-based ventures. With a treasure trove of insights, she guides us through leveraging these strategies to catapult your reach and meticulously track your ROI. Lauren's own leap from the structured world of agency work to the dynamic realm of entrepreneurship underpins our conversation, as she shares how a potent mix of strategy, brand strength, and a compelling website can turn social platforms into client magnets.
Find Lauren Ellis online:

• www.createsocialco.org
• www.linkedin.com/in/lauren-swirbul-ellis
• https://www.instagram.com/createsocialco/

Find Lauren Loreto online:

• Follow us on Instagram: @brandgoodtime @shesbusyaf
• Connect with Lauren on LinkedIn: www.linkedin.com/in/laurenloreto

Timestamps:

• Lauren Ellis' Background (00:01:41)
• Misconceptions About Social Ads (00:04:45)
• Marketing Funnel and Ad Campaigns (00:06:56)
• Role of Retargeting in Social Ads (00:10:20)
• Creating Compelling Content for Social Ads (00:14:22)
• Determining Platform and Timing for Ads (00:19:58)
• Timing and Seasonal Considerations (00:21:09)
• Effective Calls to Action (00:22:29)
• Buyer Types and Relationship Building (00:25:32)
• Maximizing ROI on Social Ad Spend (00:28:07)

Chapters

1. EP 128 | How Service-Based Businesses Can Leverage Social Ads to Grow Their Audience & Client Base with Lauren Ellis (00:00:00)

2. Paid Marketing for Service-Based Businesses (00:00:16)

3. Targeted Advertising and Compelling Content (00:11:06)

4. Visual Content in Marketing (00:14:57)

5. Maximizing ROI on Social Advertising (00:20:30)